Current Date: 24 Sep, 2026
{{entry.title}}

Mario Segale, Developer Who Inspired Nintendo to Name Super Mario

Super Mario is named after real-life businessman Mario Segale, who was renting out a warehouse to Nintendo. After Nintendo fell far behind on rent, Segale did not evict them but gave them a second chance to come up with the money. Nintendo succeeded and named their main character after him.

Mario Segale, the man responsible for creating the intrepid plumber Mario, one of the most well-known figures in pop culture, has passed away at the age of 84. Nintendo rented from Segale outside of Seattle when the latter developed Donkey Kong, the iconic game that introduced Mario, the character wearing overalls.

Segale never tried to emphasize the relationship, preferring to concentrate on his family’s successful ventures in heavy construction and real estate development in the thriving Seattle area. Few images of him are available online due to his desire for privacy.

“While he was the inspiration for the name of Nintendo’s ‘Super Mario’ from when they were tenants in his business park in the 1970s, he always ducked the notoriety and wanted to be known instead for what he accomplished in his life,” according to his funeral notice.

Regarding how his name and Italian ancestry contributed to Mario’s creation, Segale was reported to have left an impression on his tenants when he allegedly barged into Nintendo’s Tukwila, Washington, headquarters and demanded that they pay back overdue rent. In 2010, gaming historian Benj Edwards pointed out that a close associate of Segale’s verified to his diminutive stature and his preference for suspenders over overalls.

A friend of Segale’s added: “My direct understanding and perception is that Mario Segale doesn’t mind at all the fact that his name inspired such an iconic character, and that he shows humble pride in that fact in front of his grandchildren and close-knit adult circles.”

Though the company that rented warehouse space from him later adopted the Super Mario character as its mascot, Segale preferred to see it as nothing more than coincidence that connected him to the character.

Segale once said, “You might say I’m still waiting for my royalty checks,” according to The Seattle Times in 1993.

The renowned game designer Shigeru Miyamoto of Nintendo was the inspiration behind it all. He had developed the main characters for Donkey Kong but had run out of strong names for them. The main character went by Jumpman, and Lady was his girlfriend. According to Kotaku, “Nintendo wanted proper names for the characters, so they named the hero after their landlord and the lady Pauline after a Nintendo of America employee’s wife.”

Mario went on to become a franchise, showing up in dozens of video games ranging from tennis to auto racing. In order to prevent confusion, we have clarified in the story that he also shared a game cartridge with Duck Hunt, another legendary hit from Nintendo.

Segale rarely spoke to the media and maintained a very low profile. The only child of Louis and Rina Segale, who are described as first-generation Italian immigrant farmers in their son’s obituary, he was born in Seattle on April 30, 1934.

Mario Segale, who worked with his wife, Donna, and their four children, was obviously a cunning businessman. In 1998, he made a tidy $60 million from the sale of his heavy construction company, which he had founded shortly after high school. He sold the Auburn, Washington, property where Emerald Downs casino and racetrack had been constructed for $73.6 million a few years later. According to the Auburn Reporter, he was also a significant political donor, especially to the Democratic Party.

Similar Stories
How Sleep Deprivation Was Once Used as Torture

How Sleep Deprivation Was Once Used as Torture

Sleep deprivation, long before modern interrogation techniques, was considered a “clean” and effective form of torture—leaving no physical scars, yet breaking minds with haunting silence. Victims endured days and nights without rest, leading to vivid hallucinations, disorientation, and psychological torment. This article traces the dark history of sleep deprivation as a weapon, examines the science behind its effects on the brain, and shines a light on the painful balance between human endurance and cruelty in the annals of coercion.

The Forgotten Story of Semipalatinsk and the Soviet Nuclear Experiments

The Forgotten Story of Semipalatinsk and the Soviet Nuclear Experiments

Between 1949 and 1989, the Semipalatinsk Test Site in Kazakhstan became the primary location for Soviet nuclear weapons tests, exposing millions of unsuspecting villagers to radioactive fallout. Known as the “Polygon of Suffering,” this remote desert witnessed 456 nuclear detonations that caused widespread health crises, birth defects, and generational genetic damage. This article narrates the chilling legacy of Semipalatinsk, unveiling the human cost of Cold War arms development and the ongoing struggle for healing and recognition in Kazakhstan.

The Arabia Steamboat: Unearthing a 19th Century Time Capsule from the Missouri River

The Arabia Steamboat: Unearthing a 19th Century Time Capsule from the Missouri River

The Arabia was a steamboat that sank in the Missouri River in 1856. Over time, the river shifted 800 meters to the east, eventually turning the site of the sinking into a field. The steamboat remained under 45 feet of slit and topsoil until 1988, when it was excavated. The mud, as it turned out, was such a great preserver that most of the artifacts on board were found to be intact. They even found jars of preserved apples that were still edible!

Why was the Eiffel Tower almost demolished

Why was the Eiffel Tower almost demolished

The Eiffel Tower was intended to be a temporary structure for the World's Fair in 1889, but it was nearly dismantled and sold for scrap metal. It was saved because of its potential use as a radio antenna, and it now serves as a tourist attraction as well as a working broadcast tower.

Before Radar: How Giant Acoustic Mirrors Detected Enemy Aircraft in WWI and WWII

Before Radar: How Giant Acoustic Mirrors Detected Enemy Aircraft in WWI and WWII

Long before radar revolutionized air defense, enormous acoustic mirrors and specialized sound locators stood as the first line of defense against enemy aircraft. Designed as giant “ears,” these structures amplified distant engine noises, allowing operators to detect incoming planes by sound alone. Dive into the intriguing world of these pioneering listening devices, their operation, limitations, and enduring legacy in military history.

What Was the Beast of Gévaudan?

What Was the Beast of Gévaudan?

Between 1764 and 1767, a mysterious animal called the Beast of Gévaudan terrorized the French village called Gévaudan. It attacked and killed about 100 adults and children. While most believe it was a wolf, some say it may have been a wolf-dog hybrid, hyena or even a lion, but without any genetic evidence, the beast will remain a mystery forever.

Will & William Wests: The puzzling situation of two inmates who are identical but not related

Will & William Wests: The puzzling situation of two inmates who are identical but not related

These are the mugshots of Will West and William West, and they are not related. They were both sent to Leavenworth Prison at the same time, in 1903, and after some confusion, the staff understood they had two different prisoners with the nearly same name, who looked exactly alike. They are part of the reason fingerprints are now used as identification.

Keith Sapsford: The Story of 14-Year-Old Stowaway

Keith Sapsford: The Story of 14-Year-Old Stowaway

The final image of 14-year-old Australian Keith Sapsford, who aspired to travel the world. In February 1970, he sneaked into the wheel-well of a plane flying from Sydney to Tokyo. It opened mid-air & fell out. When a photographer was testing a new lens, he captured this moment on film and was surprised when it developed.

Did Gil Pérez Really Teleport from Manila to Mexico Overnight? The 1593 Mystery

Did Gil Pérez Really Teleport from Manila to Mexico Overnight? The 1593 Mystery

On October 24, 1593, while performing his guard duties at Manila's Governor's Palace in the Philippines, Gil Perez stopped to lean against a wall and sleep for a while. He opened his eyes to find himself in an unusual environment. Gil was in the Plaza Mayor in Mexico City. They imprisoned Perez, but the authorities in Mexico City decided to release him and return him home.

How 18th Century Women’s Rights Movements Shaped Modern Equality

How 18th Century Women’s Rights Movements Shaped Modern Equality

The 18th century marked a turning point in the quest for women’s rights, as passionate voices challenged centuries of gender inequality and laid the groundwork for modern feminism. From pioneers like Mary Wollstonecraft to revolutionary declarations and early advocacy, this era sparked debates on education, political participation, and social justice that continue to resonate today. Journey through the origins of women’s rights movements and discover how their bold ideas shaped the fight for equality.

Irena Sendler: woman who rescued Jews during holocaust

Irena Sendler: woman who rescued Jews during holocaust

Irene Sendler was the Zegota resistance group's head of the children's department. She risked her life to smuggle children out of the Warsaw ghetto, place them with Polish families or orphanages, give each child a new identity, and keep records so that they could be returned to their families. In 1943, the Gestapo arrested and sentenced her to death, but she was rescued by Zegota.