Current Date: 28 May, 2026
{{entry.title}}

Nathan's Famous Doctor Stunt

When Nathan's Famous Hot Dogs first opened in 1916, the owner hired people to dress as doctors and eat hot dogs outside his shop, to convince people his hot dogs were healthy.

The famous boardwalk restaurant Nathan’s Famous, which serves everything from burgers to frog legs (really), is a must-visit during any summertime trip to Coney Island. It gained notoriety in 1916 for serving amazing hot dogs at low prices.

Nathans Famous Doctor Stunt 1
Nathan’s Famous in the 1910s or 1920s. Photo Credit: ephemeralnewyork

However, Nathan Handwerker, a Polish immigrant who started selling five-cent frankfurters from a stand on the incomplete boardwalk, would not have become popular if he hadn’t devised a cunning ruse to persuade the people gathered on Surf Avenue to sample his hot dogs.

Nathans Famous Doctor Stunt 2
Nathan’s in 1936, with a little competition by Nedick’s on the corner. Photo Credit: ephemeralnewyork

The story begins in the 1910s, when Charles Feltman, who owned a prosperous restaurant and beer garden and is credited with inventing the hot dog (or hot dog bun, more precisely), was the undisputed hot dog king of Coney Island.

Afterwards, Handwerker decided to go into business for himself with a friend after working for Feltman as a roll cutter and then a hot dog seller, according to William Handwerker, Nathan’s grandson, who co-wrote Nathan’s Famous: An Unauthorized View of America’s Favorite Frankfurter Company.

Nathans Famous Doctor Stunt 3
Nathan’s expanded its menu by 1939. Photo Credit: ephemeralnewyork

The cost of each frank at Feltman’s and other hot dog stands was ten cents. Handwerker set his price at the same level, but soon found he was losing money on sales. He then reduced the cost to one nickel.

Offering hot dogs for as much as a subway ride seems like a wise business decision. Nevertheless, Larry McShane noted in a 2016 New York Daily News piece commemorating Nathan’s centennial that there was much worry at the time that a hot dog so inexpensive couldn’t be made out of beef or pork but rather something far less enticing, like horses.

Nathans Famous Doctor Stunt 4
A Nathan’s customer in 1939. Photo Credit: ephemeralnewyork

Related Topic You Might Find Interesting:

Handwerker had a brilliant idea in anticipation of the public’s worry: he would hire men to dress in white doctor coats and have them hang around his stand eating the inexpensive franks.

William Handwerker claimed that Handwerker “taken some medical staff’ coats and stethoscopes and put them on some men and had them eat franks in front of his stand.” “If it’s good enough for doctors, it has to be good enough for us,” potential customers said.

Nathans Famous Doctor Stunt 5
Juicy hot dogs…and an amazing neon boardwalk sign! Photo Credit: ephemeralnewyork

Sales rose, and Handwerker started drawing enthusiastic customers. William Handwerker claims that his little frankfurter stand had no name for the first two years and was headed toward becoming a Coney Island staple.

Similar Stories
The Assassination Of King Alexander

The Assassination Of King Alexander

The assassination of King Alexander of Yugoslavia marked a pivotal moment in the country's history. This article delves into the rise and reign of King Alexander, exploring his early life and ascension to the throne. It also examines the political and social climate in interwar Yugoslavia, setting the stage for the tensions and challenges that ultimately culminated in his tragic assassination. By understanding the context in which this event unfolded, we can better grasp the significance and impact it had on the nation and its future.

How Sleep Deprivation Was Once Used as Torture

How Sleep Deprivation Was Once Used as Torture

Sleep deprivation, long before modern interrogation techniques, was considered a “clean” and effective form of torture—leaving no physical scars, yet breaking minds with haunting silence. Victims endured days and nights without rest, leading to vivid hallucinations, disorientation, and psychological torment. This article traces the dark history of sleep deprivation as a weapon, examines the science behind its effects on the brain, and shines a light on the painful balance between human endurance and cruelty in the annals of coercion.

Why Comedians Failed to Make Sober Sue Laugh in the Early 1900s

Why Comedians Failed to Make Sober Sue Laugh in the Early 1900s

In the bustling vaudeville scene of early 20th century New York, a mysterious performer known as "Sober Sue" captured public imagination not for jokes or songs, but for her unshakable stoicism—she never smiled or laughed. A local theater even offered a tempting reward of $1,000 to anyone who could make her laugh, drawing crowds and famous comedians eager to claim the prize. Despite countless hilarious attempts, Sue remained expressionless, a mystery that baffled performers and audiences until it was revealed that she suffered from facial paralysis, explaining her unchanging demeanor.

What is the story behind Wrigley chewing gum?

What is the story behind Wrigley chewing gum?

Wrigley's was originally a soap company that gifted baking powder with their soap. The baking powder became more popular than the soap so they switched to selling baking powder with chewing gum as a gift. The gum became more popular than the baking powder so the company switched to selling gum.

How a Total Lunar Eclipse Saved Christopher Columbus in 1504

How a Total Lunar Eclipse Saved Christopher Columbus in 1504

In 1504, Christopher Columbus was stranded in Jamaica with natives who refused to give him food. But he knew the date and time of an upcoming lunar eclipse. So he told the natives that his gods were angry at their treatment of him, and would provide a clear sign. Once the eclipse started, the natives raced to give him food and begged for mercy.

Did Gil Pérez Really Teleport from Manila to Mexico Overnight? The 1593 Mystery

Did Gil Pérez Really Teleport from Manila to Mexico Overnight? The 1593 Mystery

On October 24, 1593, while performing his guard duties at Manila's Governor's Palace in the Philippines, Gil Perez stopped to lean against a wall and sleep for a while. He opened his eyes to find himself in an unusual environment. Gil was in the Plaza Mayor in Mexico City. They imprisoned Perez, but the authorities in Mexico City decided to release him and return him home.

Ea-Nasir: world's oldest written customer complaint

Ea-Nasir: world's oldest written customer complaint

This clay tablet, written in cuneiform, is the oldest known written customer complaint about the delivery of poor quality copper ingots. Originally from ancient Babylon, the tablet dates back to 1750 BCE, and it was written by a customer named Nanni to a merchant named Ea-Nasir. It is currently housed in the British Museum.

How 18th Century Women’s Rights Movements Shaped Modern Equality

How 18th Century Women’s Rights Movements Shaped Modern Equality

The 18th century marked a turning point in the quest for women’s rights, as passionate voices challenged centuries of gender inequality and laid the groundwork for modern feminism. From pioneers like Mary Wollstonecraft to revolutionary declarations and early advocacy, this era sparked debates on education, political participation, and social justice that continue to resonate today. Journey through the origins of women’s rights movements and discover how their bold ideas shaped the fight for equality.

Before Radar: How Giant Acoustic Mirrors Detected Enemy Aircraft in WWI and WWII

Before Radar: How Giant Acoustic Mirrors Detected Enemy Aircraft in WWI and WWII

Long before radar revolutionized air defense, enormous acoustic mirrors and specialized sound locators stood as the first line of defense against enemy aircraft. Designed as giant “ears,” these structures amplified distant engine noises, allowing operators to detect incoming planes by sound alone. Dive into the intriguing world of these pioneering listening devices, their operation, limitations, and enduring legacy in military history.

The World’s First Seismograph: How Ancient China Detected Earthquakes 1,800 Years Ago

The World’s First Seismograph: How Ancient China Detected Earthquakes 1,800 Years Ago

Over 1,800 years ago, long before modern technology, the ancient Chinese astronomer and inventor Zhang Heng created the world’s first seismograph in 132 AD. This ingenious bronze device could detect distant earthquakes by releasing small balls from dragons’ mouths into toads’ mouths—each indicating a different compass direction. Its historic detection of an earthquake 400 miles away astonished the imperial court and transformed the way societies understood and responded to seismic events.

Keith Sapsford: The Story of 14-Year-Old Stowaway

Keith Sapsford: The Story of 14-Year-Old Stowaway

The final image of 14-year-old Australian Keith Sapsford, who aspired to travel the world. In February 1970, he sneaked into the wheel-well of a plane flying from Sydney to Tokyo. It opened mid-air & fell out. When a photographer was testing a new lens, he captured this moment on film and was surprised when it developed.

how Ferris wheel invented

how Ferris wheel invented

In 1891, Chicago challenged engineers to create a structure to surpass the Eiffel Tower for the World's Columbian Exposition. George Washington Gale Ferris jr. responded with the original Ferris Wheel, a giant rotating structure elevating visitors above the city. This invention became an iconic attraction at the fair.

Irena Sendler: woman who rescued Jews during holocaust

Irena Sendler: woman who rescued Jews during holocaust

Irene Sendler was the Zegota resistance group's head of the children's department. She risked her life to smuggle children out of the Warsaw ghetto, place them with Polish families or orphanages, give each child a new identity, and keep records so that they could be returned to their families. In 1943, the Gestapo arrested and sentenced her to death, but she was rescued by Zegota.