Current Date: 05 Sep, 2026
{{entry.title}}

Nathan's Famous Doctor Stunt

When Nathan's Famous Hot Dogs first opened in 1916, the owner hired people to dress as doctors and eat hot dogs outside his shop, to convince people his hot dogs were healthy.

The famous boardwalk restaurant Nathan’s Famous, which serves everything from burgers to frog legs (really), is a must-visit during any summertime trip to Coney Island. It gained notoriety in 1916 for serving amazing hot dogs at low prices.

Nathans Famous Doctor Stunt 1
Nathan’s Famous in the 1910s or 1920s. Photo Credit: ephemeralnewyork

However, Nathan Handwerker, a Polish immigrant who started selling five-cent frankfurters from a stand on the incomplete boardwalk, would not have become popular if he hadn’t devised a cunning ruse to persuade the people gathered on Surf Avenue to sample his hot dogs.

Nathans Famous Doctor Stunt 2
Nathan’s in 1936, with a little competition by Nedick’s on the corner. Photo Credit: ephemeralnewyork

The story begins in the 1910s, when Charles Feltman, who owned a prosperous restaurant and beer garden and is credited with inventing the hot dog (or hot dog bun, more precisely), was the undisputed hot dog king of Coney Island.

Afterwards, Handwerker decided to go into business for himself with a friend after working for Feltman as a roll cutter and then a hot dog seller, according to William Handwerker, Nathan’s grandson, who co-wrote Nathan’s Famous: An Unauthorized View of America’s Favorite Frankfurter Company.

Nathans Famous Doctor Stunt 3
Nathan’s expanded its menu by 1939. Photo Credit: ephemeralnewyork

The cost of each frank at Feltman’s and other hot dog stands was ten cents. Handwerker set his price at the same level, but soon found he was losing money on sales. He then reduced the cost to one nickel.

Offering hot dogs for as much as a subway ride seems like a wise business decision. Nevertheless, Larry McShane noted in a 2016 New York Daily News piece commemorating Nathan’s centennial that there was much worry at the time that a hot dog so inexpensive couldn’t be made out of beef or pork but rather something far less enticing, like horses.

Nathans Famous Doctor Stunt 4
A Nathan’s customer in 1939. Photo Credit: ephemeralnewyork

Related Topic You Might Find Interesting:

Handwerker had a brilliant idea in anticipation of the public’s worry: he would hire men to dress in white doctor coats and have them hang around his stand eating the inexpensive franks.

William Handwerker claimed that Handwerker “taken some medical staff’ coats and stethoscopes and put them on some men and had them eat franks in front of his stand.” “If it’s good enough for doctors, it has to be good enough for us,” potential customers said.

Nathans Famous Doctor Stunt 5
Juicy hot dogs…and an amazing neon boardwalk sign! Photo Credit: ephemeralnewyork

Sales rose, and Handwerker started drawing enthusiastic customers. William Handwerker claims that his little frankfurter stand had no name for the first two years and was headed toward becoming a Coney Island staple.

Similar Stories
The mysterious secret of Dr James Barry

The mysterious secret of Dr James Barry

Before women were allowed to enroll in medical school, Margaret Ann Bulkley studied medicine and assumed the identity of Dr. James Barry for 56 years while dressing as a man. After 46 years of service as an army doctor officer, her secret was not made public until after her death in 1865.

The World’s First Seismograph: How Ancient China Detected Earthquakes 1,800 Years Ago

The World’s First Seismograph: How Ancient China Detected Earthquakes 1,800 Years Ago

Over 1,800 years ago, long before modern technology, the ancient Chinese astronomer and inventor Zhang Heng created the world’s first seismograph in 132 AD. This ingenious bronze device could detect distant earthquakes by releasing small balls from dragons’ mouths into toads’ mouths—each indicating a different compass direction. Its historic detection of an earthquake 400 miles away astonished the imperial court and transformed the way societies understood and responded to seismic events.

What Was the Beast of Gévaudan?

What Was the Beast of Gévaudan?

Between 1764 and 1767, a mysterious animal called the Beast of Gévaudan terrorized the French village called Gévaudan. It attacked and killed about 100 adults and children. While most believe it was a wolf, some say it may have been a wolf-dog hybrid, hyena or even a lion, but without any genetic evidence, the beast will remain a mystery forever.

How 18th Century Women’s Rights Movements Shaped Modern Equality

How 18th Century Women’s Rights Movements Shaped Modern Equality

The 18th century marked a turning point in the quest for women’s rights, as passionate voices challenged centuries of gender inequality and laid the groundwork for modern feminism. From pioneers like Mary Wollstonecraft to revolutionary declarations and early advocacy, this era sparked debates on education, political participation, and social justice that continue to resonate today. Journey through the origins of women’s rights movements and discover how their bold ideas shaped the fight for equality.

What exactly was the US's 'Ghost Army' during WWII?

What exactly was the US's 'Ghost Army' during WWII?

During WW2, there was a special unit of men dubbed the ‘Ghost Army’. The unit was made of artists, creative and engineers and their job was to create deception about the enemy. From inflatable tanks to phony convoys to scripted conversations in bars intended to spread disinformation, they used all possible tricks to fool the enemy.

Will & William Wests: The puzzling situation of two inmates who are identical but not related

Will & William Wests: The puzzling situation of two inmates who are identical but not related

These are the mugshots of Will West and William West, and they are not related. They were both sent to Leavenworth Prison at the same time, in 1903, and after some confusion, the staff understood they had two different prisoners with the nearly same name, who looked exactly alike. They are part of the reason fingerprints are now used as identification.

George Dantzig solved two famous “unsolved” problems in statistics mistakenly as assignment

George Dantzig solved two famous “unsolved” problems in statistics mistakenly as assignment

In 1939, George Dantzig arrived late to his statistics class. On the board were two famous “unsolved” problems in statistics written as an example by his professor. Dantzig mistook the examples for homework assignments. He solved the “unsolved” problems and submitted the homework to his professor a few days later. His solutions earned him a doctorate.

Quaker Oats Fed Children with Radioactive Oatmeal

Quaker Oats Fed Children with Radioactive Oatmeal

In the 1940s and 1950s, Quaker Oats and MIT conducted experiments on radioactive iron and calcium-containing cereal. The diet was part of a study to see if the nutrients in Quaker oatmeal traveled throughout the body. In January 1998, a $1.85 million settlement was reached for 30 victims who came forward.

Did Gil Pérez Really Teleport from Manila to Mexico Overnight? The 1593 Mystery

Did Gil Pérez Really Teleport from Manila to Mexico Overnight? The 1593 Mystery

On October 24, 1593, while performing his guard duties at Manila's Governor's Palace in the Philippines, Gil Perez stopped to lean against a wall and sleep for a while. He opened his eyes to find himself in an unusual environment. Gil was in the Plaza Mayor in Mexico City. They imprisoned Perez, but the authorities in Mexico City decided to release him and return him home.