
Forty years ago, a radio competition began in the Lehigh Valley and resulted in a worldwide media frenzy.
In an attempt to gain publicity, the staff of Allentown radio station WSAN-AM, which was undergoing a rebranding, decided to hold a contest on September 20, 1982.
It was dubbed a “endurance contest,” with three participants competing to see who could spend the longest on the platform of a WSAN billboard located in Whitehall Township, across from the Lehigh Valley Mall, off of Route 22.
A new mobile home would be awarded to the winner.
However, the competitors turned out to be more serious than anticipated, and it took 261 days, a drug bust, and entreaties from government officials to bring the competition to an end.
Ned Teter, a WSAN radio DJ who worked the entire competition, said, “We were all taken a little off guard.”
“You do realize that this occurred long before social media, cell phones, or anything else like that? In 1982, nothing becomes viral. However, this was picked up by a few major publications, and after that, there were waves upon waves of coverage.
A housing crisis
The contestants were:
Mike MacKay was a newlywed in his first year of marriage and had a job. In a 2017 documentary titled “Billboard Boys,” it is stated that MacKay submitted 47,000 contest entries to WSAN, stating that he was unable to afford housing even with a steady job. In 2006, MacKay passed away.
It is purported that Dalton Young entered roughly a thousand contests shortly after his release from the United States. military. While residing on the billboard, he was ultimately taken into custody by an undercover police officer for marijuana-related offenses.
There are rumors that Ron Kistler submitted 4,004 entries to the WSAN office. He claimed in the documentary that he was only competing for a house, not for attention.
For more than a year, the competitors occupied the billboard platform equipped with space heaters, tents, toilets, phones, radios, and even a pulley system that allowed loved ones to bring them food and other necessities.
Housing shortages in the Lehigh Valley in the early 1980s contributed to the competitors’ devotion. Mobile homes were not affordable because the region’s manufacturing industry was in decline, despite their valued $18,000 (roughly $55,000 today).
Teter remarked, “These were three guys that, you know, they’re out of work.” These unfortunate people served as a symbol of the era. In 1982, we were in the epicenter of the Rust Belt, where jobs were limited.
One person who is familiar with the story well claims that the Lehigh Valley’s current affordable housing crisis isn’t all that different.
The 2017 documentary “Billboard Boys” about the radio competition was directed by Pat Taggart.
According to Taggart, “there isn’t enough housing on the market, and prices are sky high. We have a different housing crisis today.” “Thus, while different, there is still a significant gap between the wealthy and the poor, as well as extreme economic stress both then and now.”
Public opinion sours
According to Taggart, the Lehigh Valley’s public sentiment toward the men on the billboard grew sour during the competition.
After about six months, the police accused Young of being a marijuana dealer while residing on the billboard. The Lehigh Valley residents then began to grow irritated with the competition.
“People’s perception had significantly changed from finding this fascinating and cool to thinking it was a disgrace to the Lehigh Valley,” according to Taggart. People driving by stopped to stare at the men on the billboard, saying, “You know, guy’s dealing drugs up there, and there was fender benders constantly,” Taggart said. Taggart said bystanders also used to hang out and party at the base of the billboard all night long and it was common to find empty beer bottles and other garbage underneath it in the mornings after a weekend.
An abrupt end
The competitors on the billboard were a constant source of pressure.
Following Young’s arrest and elimination from the competition, Taggart remarked, “You have two guys left – Mike MacKay and Ron Kistler.” “And they just stayed, making it very evident that they had no intention of leaving without a place to live.”
According to Taggart, the competitors’ focus shifted toward the end of the competition from competing against each other to competing against the radio station.
On June 7, 1983, WSAN and the contest’s sponsor, Love Homes, gave in to public and political pressure.
They offered a free vacation, a Chevy car, and a mobile home to each of the two surviving competitors.
That was the end when MacKay and Kistler descended from the billboard simultaneously.
The story will hopefully still be made into a feature film, according to director Pat Taggart.

How 18th Century Women’s Rights Movements Shaped Modern Equality
The 18th century marked a turning point in the quest for women’s rights, as passionate voices challenged centuries of gender inequality and laid the groundwork for modern feminism. From pioneers like Mary Wollstonecraft to revolutionary declarations and early advocacy, this era sparked debates on education, political participation, and social justice that continue to resonate today. Journey through the origins of women’s rights movements and discover how their bold ideas shaped the fight for equality.

Reason Behind The Suicide Of Christine Chubbuck Live On Air
Actor Rebecca Hall had serious reservations about tackling the macabre story around why Chubbuck killed herself in 1974. So what changed her mind?

Nicholas Winton ‘British Schindler’: Man who rescued 669 Czech children from Nazis
A man named Nicholas Winton saved 669 kids during WWII and lived almost all his life without letting people know.

Poto And Cabengo: The Secret Language Of Twins
Poto and Cabengo, as the two girls called each other, communicated in their own language. The twins were ignored by their parents and secluded from the outside world because their father felt they were developmentally retarded, and their unique language evolved as a result of that neglect.

The youngest person executed, George Stinney Jr was proven innocent
In 1944, George Stinney Jr. was 14 years old when he was executed in South Carolina. It took only ten minutes to convict him — and 70 years to exonerate him.

How Cleveland's Balloonfest in 1986 Turned Into a Public Tragedy
In Cleveland, Ohio, United Way broke the world record by deflating nearly 1.5 million balloons as part of a publicity stunt to raise money. The balloon obstructed a US Coast Guard search for two boaters who were subsequently discovered to have drowned, blocked airport runways, and blocked land and waterways.

Graves holding hands over wall, A Catholic woman and her Protestant husband grave
A protestant man and a Catholic woman who weren't allowed from being buried together in a graveyard in 19th-century Holland turned their graves into a monument showing them holding hands across the wall separating them.

The History Behind the “No One Dies Alone” Program
In 1986, while doing a night shift at the hospital, Sandra Clarke, a registered nurse, was asked by an elderly patient to stay. She promised to be back after checking on her other patients, but by the time she returned, the gentleman had passed away. Clarke became one of the key figures in launching No One Dies Alone, a program that allows volunteers to sit with terminal patients who have no one else.

Why This Belgian Bar Makes You Trade Your Shoe for a Beer
To prevent tourists from stealing their beer glasses, some bars in Belgium require people to hand over one of their shoes as a deposit which is then put in a basket and hung from the ceiling. These shoe baskets have also become an attraction.

Iranian inmate dies from happiness after finding out he will not be executed
An Iranian man who was convicted of murder reportedly died from happiness after learning that his death sentence was being commuted.

Martin Couney, Saved Thousands of Premature Babies Wasn’t a Doctor at All
Martin Couney never qualified as a medical doctor. However, in the 1900s, he saved thousands of premature babies by exhibiting them in incubators at his Coney Island sideshow. Over the course of his career, he is said to have saved about 6,500 babies that had previously been written off by mainstream medicine.

Did Gil Pérez Really Teleport from Manila to Mexico Overnight? The 1593 Mystery
On October 24, 1593, while performing his guard duties at Manila's Governor's Palace in the Philippines, Gil Perez stopped to lean against a wall and sleep for a while. He opened his eyes to find himself in an unusual environment. Gil was in the Plaza Mayor in Mexico City. They imprisoned Perez, but the authorities in Mexico City decided to release him and return him home.

8 Interesting Facts About The Unsinkable Ship, TITANIC
If you ask your friends what's the most famous ship in history the answer in most cases will be the same, of course the legendary Titanic. Its history is full of mysteries, at first it was a source of hope and national pride as well as proof of the triumphs of mankind but it soon became a source of nostalgia and pain, the extent of which cannot be described in words.

Inside The Mysterious Death Of The Famed Gothic Writer Edgar Allan Poe
Hours before his death Edgar Allen Poe was found on the streets of Baltimore. He was incoherent, wearing another man’s clothes, and unable to explain how he got there. The cause of his death is an unsolved mystery.

Medals of Friendship: The Enduring Olympic Story of 1936
At the 1936 Summer Olympics, two Japanese pole vaulters named Sueo Oe and Shuhei Nishida tied for second, but they declined to compete against each other. As a result, Nishida was awarded the silver medal and Oe won a bronze medal. Upon returning to Japan, the athletes had their medals cut in half and spliced together to create new "friendship medals," which were half silver and half bronze.

Titanoboa cerrejonensis, fossils of the world’s largest species of snake
In 2009 in a coal mine of Columbia, scientists discovered fossils of the world’s largest species of snake. The species is called “Titanoboa cerrejonensis,“and it is from around 60 million years ago. It would have had measured about 48 feet long and weighed about 2,500 pounds

Nathan's Famous Doctor Stunt
When Nathan's Famous Hot Dogs first opened in 1916, the owner hired people to dress as doctors and eat hot dogs outside his shop, to convince people his hot dogs were healthy.

June and Jennifer Gibbons The silent twin who Only Spoke to Each Other
Identical twins June and Jennifer Gibbons were born on 11 April 1963 at a military hospital in Aden, Yemen where their father worked as part of the Royal Air Force.

The Assassination Of King Alexander
The assassination of King Alexander of Yugoslavia marked a pivotal moment in the country's history. This article delves into the rise and reign of King Alexander, exploring his early life and ascension to the throne. It also examines the political and social climate in interwar Yugoslavia, setting the stage for the tensions and challenges that ultimately culminated in his tragic assassination. By understanding the context in which this event unfolded, we can better grasp the significance and impact it had on the nation and its future.

The story of Bill Haast, who lived to be 100 despite his extensive snake venom injections
Bill Haast immunized himself by injecting snake venom into his blood for several years. He holds the Guinness World Record for surviving the most lethal snake bites, having been bitten over 172 times. Bill became known as "Snake Man" around the world and lived for over 100 years.

How Sleep Deprivation Was Once Used as Torture
Sleep deprivation, long before modern interrogation techniques, was considered a “clean” and effective form of torture—leaving no physical scars, yet breaking minds with haunting silence. Victims endured days and nights without rest, leading to vivid hallucinations, disorientation, and psychological torment. This article traces the dark history of sleep deprivation as a weapon, examines the science behind its effects on the brain, and shines a light on the painful balance between human endurance and cruelty in the annals of coercion.

How did Howard Florey discover penicillin
Penicillin was discovered by Alexander Fleming, but he never attempted to turn it into an antibiotic. It wasn't until ten years later that Howard Florey discovered Fleming's obscure paper and understood the mold's potential. Up to 200 million lives may have been saved as a result of Florey's work.

The Arabia Steamboat: Unearthing a 19th Century Time Capsule from the Missouri River
The Arabia was a steamboat that sank in the Missouri River in 1856. Over time, the river shifted 800 meters to the east, eventually turning the site of the sinking into a field. The steamboat remained under 45 feet of slit and topsoil until 1988, when it was excavated. The mud, as it turned out, was such a great preserver that most of the artifacts on board were found to be intact. They even found jars of preserved apples that were still edible!

Nordlingen, The Town Inside A Meteorite Crater With Millions Of Meteorite Diamonds
The German town of Nördlingen is embedded with 72,000 tons of microscopic diamonds. About 15 million years ago, a meteorite hit this region, and the impact created a massive depression and formed rocks containing diamonds, glass, and crystals. The town was built in the impact crater sometime around 898 CE.

Mario Segale, Developer Who Inspired Nintendo to Name Super Mario
Super Mario is named after real-life businessman Mario Segale, who was renting out a warehouse to Nintendo. After Nintendo fell far behind on rent, Segale did not evict them but gave them a second chance to come up with the money. Nintendo succeeded and named their main character after him.