7-ELEVEN is thought to have a lowercase “n” in its logo because the company president’s wife believed that a logo with all caps would seem harsh, while a lowercase “n” would make it more graceful. […]
Why Is the N Lowercase in 7-Eleven?
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7-ELEVEN is thought to have a lowercase “n” in its logo because the company president’s wife believed that a logo with all caps would seem harsh, while a lowercase “n” would make it more graceful. […]