
Forty years ago, a radio competition began in the Lehigh Valley and resulted in a worldwide media frenzy.
In an attempt to gain publicity, the staff of Allentown radio station WSAN-AM, which was undergoing a rebranding, decided to hold a contest on September 20, 1982.
It was dubbed a “endurance contest,” with three participants competing to see who could spend the longest on the platform of a WSAN billboard located in Whitehall Township, across from the Lehigh Valley Mall, off of Route 22.
A new mobile home would be awarded to the winner.
However, the competitors turned out to be more serious than anticipated, and it took 261 days, a drug bust, and entreaties from government officials to bring the competition to an end.
Ned Teter, a WSAN radio DJ who worked the entire competition, said, “We were all taken a little off guard.”
“You do realize that this occurred long before social media, cell phones, or anything else like that? In 1982, nothing becomes viral. However, this was picked up by a few major publications, and after that, there were waves upon waves of coverage.
A housing crisis
The contestants were:
Mike MacKay was a newlywed in his first year of marriage and had a job. In a 2017 documentary titled “Billboard Boys,” it is stated that MacKay submitted 47,000 contest entries to WSAN, stating that he was unable to afford housing even with a steady job. In 2006, MacKay passed away.
It is purported that Dalton Young entered roughly a thousand contests shortly after his release from the United States. military. While residing on the billboard, he was ultimately taken into custody by an undercover police officer for marijuana-related offenses.
There are rumors that Ron Kistler submitted 4,004 entries to the WSAN office. He claimed in the documentary that he was only competing for a house, not for attention.
For more than a year, the competitors occupied the billboard platform equipped with space heaters, tents, toilets, phones, radios, and even a pulley system that allowed loved ones to bring them food and other necessities.
Housing shortages in the Lehigh Valley in the early 1980s contributed to the competitors’ devotion. Mobile homes were not affordable because the region’s manufacturing industry was in decline, despite their valued $18,000 (roughly $55,000 today).
Teter remarked, “These were three guys that, you know, they’re out of work.” These unfortunate people served as a symbol of the era. In 1982, we were in the epicenter of the Rust Belt, where jobs were limited.
One person who is familiar with the story well claims that the Lehigh Valley’s current affordable housing crisis isn’t all that different.
The 2017 documentary “Billboard Boys” about the radio competition was directed by Pat Taggart.
According to Taggart, “there isn’t enough housing on the market, and prices are sky high. We have a different housing crisis today.” “Thus, while different, there is still a significant gap between the wealthy and the poor, as well as extreme economic stress both then and now.”
Public opinion sours
According to Taggart, the Lehigh Valley’s public sentiment toward the men on the billboard grew sour during the competition.
After about six months, the police accused Young of being a marijuana dealer while residing on the billboard. The Lehigh Valley residents then began to grow irritated with the competition.
“People’s perception had significantly changed from finding this fascinating and cool to thinking it was a disgrace to the Lehigh Valley,” according to Taggart. People driving by stopped to stare at the men on the billboard, saying, “You know, guy’s dealing drugs up there, and there was fender benders constantly,” Taggart said. Taggart said bystanders also used to hang out and party at the base of the billboard all night long and it was common to find empty beer bottles and other garbage underneath it in the mornings after a weekend.
An abrupt end
The competitors on the billboard were a constant source of pressure.
Following Young’s arrest and elimination from the competition, Taggart remarked, “You have two guys left – Mike MacKay and Ron Kistler.” “And they just stayed, making it very evident that they had no intention of leaving without a place to live.”
According to Taggart, the competitors’ focus shifted toward the end of the competition from competing against each other to competing against the radio station.
On June 7, 1983, WSAN and the contest’s sponsor, Love Homes, gave in to public and political pressure.
They offered a free vacation, a Chevy car, and a mobile home to each of the two surviving competitors.
That was the end when MacKay and Kistler descended from the billboard simultaneously.
The story will hopefully still be made into a feature film, according to director Pat Taggart.

From Flapper to Fashion Week: How 1920s Style Still Shapes Modern Trends
The roaring 1920s revolutionized fashion, introducing bold styles, daring cuts, and a spirit of freedom that still inspires today’s wardrobes. From flapper dresses to statement accessories, here’s how the Jazz Age lives on in modern fashion.

Poto And Cabengo: The Secret Language Of Twins
Poto and Cabengo, as the two girls called each other, communicated in their own language. The twins were ignored by their parents and secluded from the outside world because their father felt they were developmentally retarded, and their unique language evolved as a result of that neglect.

Before Radar: How Giant Acoustic Mirrors Detected Enemy Aircraft in WWI and WWII
Long before radar revolutionized air defense, enormous acoustic mirrors and specialized sound locators stood as the first line of defense against enemy aircraft. Designed as giant “ears,” these structures amplified distant engine noises, allowing operators to detect incoming planes by sound alone. Dive into the intriguing world of these pioneering listening devices, their operation, limitations, and enduring legacy in military history.

The World’s First Seismograph: How Ancient China Detected Earthquakes 1,800 Years Ago
Over 1,800 years ago, long before modern technology, the ancient Chinese astronomer and inventor Zhang Heng created the world’s first seismograph in 132 AD. This ingenious bronze device could detect distant earthquakes by releasing small balls from dragons’ mouths into toads’ mouths—each indicating a different compass direction. Its historic detection of an earthquake 400 miles away astonished the imperial court and transformed the way societies understood and responded to seismic events.

The Mouth of Truth: Ancient Rome’s Legendary "Lie Detector" That Bit Off Hands
Discover the chilling legend of the Mouth of Truth (Bocca della Verità) in Ancient Rome—a massive carved stone face believed to bite off the hand of anyone who lied while inserting their hand into its gaping mouth. Uncover the truth behind its eerie reputation and how this ancient artifact became a symbol of honesty and fear.

Did Gil Pérez Really Teleport from Manila to Mexico Overnight? The 1593 Mystery
On October 24, 1593, while performing his guard duties at Manila's Governor's Palace in the Philippines, Gil Perez stopped to lean against a wall and sleep for a while. He opened his eyes to find himself in an unusual environment. Gil was in the Plaza Mayor in Mexico City. They imprisoned Perez, but the authorities in Mexico City decided to release him and return him home.

The 1976 April Fools' Pranks, Planetary Alignment
On April fool's Day, 1976, the BBC convinced many listeners that a special alignment of the planets would temporarily decrease gravity on Earth. Phone lines were flooded with callers who claimed they felt the effects.

Iranian inmate dies from happiness after finding out he will not be executed
An Iranian man who was convicted of murder reportedly died from happiness after learning that his death sentence was being commuted.

Inside China’s Footbinding Tradition: The Painful Ritual of Lotus Shoes and Bound Feet
In China, Lotus shoes were used to bind women's feet to keep their feet small

How Cleveland's Balloonfest in 1986 Turned Into a Public Tragedy
In Cleveland, Ohio, United Way broke the world record by deflating nearly 1.5 million balloons as part of a publicity stunt to raise money. The balloon obstructed a US Coast Guard search for two boaters who were subsequently discovered to have drowned, blocked airport runways, and blocked land and waterways.

Robert Odlum, the first person to jump off the Brooklyn Bridge
The first person to jump off the Brooklyn Bridge was a professional high diver who "wanted to demonstrate that people did not die simply by falling through the air, thus encouraging people to be willing to jump from a burning building into a net." He proved himself correct by safely falling 135 feet through the air and dying only when he hit the water.

The Day an Israeli F-15 Landed with One Wing: Zivi Nedivi’s Unbelievable Mid-Air Survival
Discover the astonishing true story of Israeli pilot Zivi Nedivi, who safely landed an F-15 after a mid-air collision tore off its entire right wing. Learn how skill, quick thinking, and the F-15’s unique design turned a disaster into a legendary feat in aviation history

The Arabia Steamboat: Unearthing a 19th Century Time Capsule from the Missouri River
The Arabia was a steamboat that sank in the Missouri River in 1856. Over time, the river shifted 800 meters to the east, eventually turning the site of the sinking into a field. The steamboat remained under 45 feet of slit and topsoil until 1988, when it was excavated. The mud, as it turned out, was such a great preserver that most of the artifacts on board were found to be intact. They even found jars of preserved apples that were still edible!

15 interesting facts about Queen Elizabeth II
Queen Elizabeth II, who ruled Britain for 70 years, has away at the age of 96. She was the country's longest-reigning monarch. Here are some little-known facts about her.

Remembering the miracles of the 1985 Mexico earthquake (unbelievable stories)
In 1985, after an 8.0 magnitude earthquake hit Mexico City, nearly all newborn babies survived a collapsed hospital. They are known as “Miracle Babies” for surviving 7 days without nourishment, water, warmth or human contact.

Saudi Arabia camel carvings dated to prehistoric era
Archaeologists were shocked to discover that a series of camels carved into desert rock faces in north-western Saudi Arabia are actually prehistoric, dating from 7,000-8,000 years ago - before either the Pyramids of Giza or Stonehenge were built.

The true story of Josephine Myrtle Corbin, the lady born with four legs and two private parts
Josephine Myrtle Corbin, an American sideshow performer born in 1868, had a rare condition known as dipygus, which caused her to have four legs, each smaller inner leg paired with one of her outer legs. Corbin joined the sideshow circuit, captivating audiences as the "Four-Legged Girl from Texas."

Sylvan Goldman: The Visionary Who Revolutionized Shopping with the Cart
The inventor of shopping carts, Sylvan Goldman, had to hire several male and female models to push carts around in his store, demonstrate their utility, and explain their use to other customers, due to not catching on initially.

The Tragic Story Of Mary Ann Bevan, The ‘Ugliest Woman In The World’
After the death of her husband, Mary Ann Bevan had no income to support herself and her children. She then decided to enter a contest where she won the title of “ugliest woman” and was later hired by a circus. She endured this ridicule from the world to provide for her family.

The Forgotten Story of Semipalatinsk and the Soviet Nuclear Experiments
Between 1949 and 1989, the Semipalatinsk Test Site in Kazakhstan became the primary location for Soviet nuclear weapons tests, exposing millions of unsuspecting villagers to radioactive fallout. Known as the “Polygon of Suffering,” this remote desert witnessed 456 nuclear detonations that caused widespread health crises, birth defects, and generational genetic damage. This article narrates the chilling legacy of Semipalatinsk, unveiling the human cost of Cold War arms development and the ongoing struggle for healing and recognition in Kazakhstan.

Ea-Nasir: world's oldest written customer complaint
This clay tablet, written in cuneiform, is the oldest known written customer complaint about the delivery of poor quality copper ingots. Originally from ancient Babylon, the tablet dates back to 1750 BCE, and it was written by a customer named Nanni to a merchant named Ea-Nasir. It is currently housed in the British Museum.

The true story Of The Radium Girls that change US labor laws
Hundreds of young women worked in clock factories during World War I, painting watch dials with luminous radium paint. The company lied about the risk of radiation, claiming there was no danger, which resulted in the death of the young women.

Nordlingen, The Town Inside A Meteorite Crater With Millions Of Meteorite Diamonds
The German town of Nördlingen is embedded with 72,000 tons of microscopic diamonds. About 15 million years ago, a meteorite hit this region, and the impact created a massive depression and formed rocks containing diamonds, glass, and crystals. The town was built in the impact crater sometime around 898 CE.

Top 10 most cruel medical procedures that are being used today
We are all aware that medicine has advanced dramatically over the last fifty years. There are several modern medical approaches available today, but this was not always the case. However, the past of medicine is a dark one. Medical leeches, lobotomy, vascular surgery, cranial stenosis, and even electroshock therapy are all options. These are only a couple of the cruel healing techniques that are still in use today.

Story of Kathrine Switzer: the first woman to run in Boston Marathon
Before women were allowed to run in the Boston Marathon, Kathrine Switzer participated. A race official attempted to forcefully remove her from the race in 1967, but her boyfriend pushed him down. She was the first female finisher who had a numbered entry in the race.