
Forty years ago, a radio competition began in the Lehigh Valley and resulted in a worldwide media frenzy.
In an attempt to gain publicity, the staff of Allentown radio station WSAN-AM, which was undergoing a rebranding, decided to hold a contest on September 20, 1982.
It was dubbed a “endurance contest,” with three participants competing to see who could spend the longest on the platform of a WSAN billboard located in Whitehall Township, across from the Lehigh Valley Mall, off of Route 22.
A new mobile home would be awarded to the winner.
However, the competitors turned out to be more serious than anticipated, and it took 261 days, a drug bust, and entreaties from government officials to bring the competition to an end.
Ned Teter, a WSAN radio DJ who worked the entire competition, said, “We were all taken a little off guard.”
“You do realize that this occurred long before social media, cell phones, or anything else like that? In 1982, nothing becomes viral. However, this was picked up by a few major publications, and after that, there were waves upon waves of coverage.
A housing crisis
The contestants were:
Mike MacKay was a newlywed in his first year of marriage and had a job. In a 2017 documentary titled “Billboard Boys,” it is stated that MacKay submitted 47,000 contest entries to WSAN, stating that he was unable to afford housing even with a steady job. In 2006, MacKay passed away.
It is purported that Dalton Young entered roughly a thousand contests shortly after his release from the United States. military. While residing on the billboard, he was ultimately taken into custody by an undercover police officer for marijuana-related offenses.
There are rumors that Ron Kistler submitted 4,004 entries to the WSAN office. He claimed in the documentary that he was only competing for a house, not for attention.
For more than a year, the competitors occupied the billboard platform equipped with space heaters, tents, toilets, phones, radios, and even a pulley system that allowed loved ones to bring them food and other necessities.
Housing shortages in the Lehigh Valley in the early 1980s contributed to the competitors’ devotion. Mobile homes were not affordable because the region’s manufacturing industry was in decline, despite their valued $18,000 (roughly $55,000 today).
Teter remarked, “These were three guys that, you know, they’re out of work.” These unfortunate people served as a symbol of the era. In 1982, we were in the epicenter of the Rust Belt, where jobs were limited.
One person who is familiar with the story well claims that the Lehigh Valley’s current affordable housing crisis isn’t all that different.
The 2017 documentary “Billboard Boys” about the radio competition was directed by Pat Taggart.
According to Taggart, “there isn’t enough housing on the market, and prices are sky high. We have a different housing crisis today.” “Thus, while different, there is still a significant gap between the wealthy and the poor, as well as extreme economic stress both then and now.”
Public opinion sours
According to Taggart, the Lehigh Valley’s public sentiment toward the men on the billboard grew sour during the competition.
After about six months, the police accused Young of being a marijuana dealer while residing on the billboard. The Lehigh Valley residents then began to grow irritated with the competition.
“People’s perception had significantly changed from finding this fascinating and cool to thinking it was a disgrace to the Lehigh Valley,” according to Taggart. People driving by stopped to stare at the men on the billboard, saying, “You know, guy’s dealing drugs up there, and there was fender benders constantly,” Taggart said. Taggart said bystanders also used to hang out and party at the base of the billboard all night long and it was common to find empty beer bottles and other garbage underneath it in the mornings after a weekend.
An abrupt end
The competitors on the billboard were a constant source of pressure.
Following Young’s arrest and elimination from the competition, Taggart remarked, “You have two guys left – Mike MacKay and Ron Kistler.” “And they just stayed, making it very evident that they had no intention of leaving without a place to live.”
According to Taggart, the competitors’ focus shifted toward the end of the competition from competing against each other to competing against the radio station.
On June 7, 1983, WSAN and the contest’s sponsor, Love Homes, gave in to public and political pressure.
They offered a free vacation, a Chevy car, and a mobile home to each of the two surviving competitors.
That was the end when MacKay and Kistler descended from the billboard simultaneously.
The story will hopefully still be made into a feature film, according to director Pat Taggart.

What exactly was the US's 'Ghost Army' during WWII?
During WW2, there was a special unit of men dubbed the ‘Ghost Army’. The unit was made of artists, creative and engineers and their job was to create deception about the enemy. From inflatable tanks to phony convoys to scripted conversations in bars intended to spread disinformation, they used all possible tricks to fool the enemy.

Tunnels Dug by ancient giant sloths, A South American Megafauna
For years, scientists didn’t know what caused mysterious cave networks in South America. In 2010, they learned that the caves were actually tunnels dug by ancient giant sloths

The Arabia Steamboat: Unearthing a 19th Century Time Capsule from the Missouri River
The Arabia was a steamboat that sank in the Missouri River in 1856. Over time, the river shifted 800 meters to the east, eventually turning the site of the sinking into a field. The steamboat remained under 45 feet of slit and topsoil until 1988, when it was excavated. The mud, as it turned out, was such a great preserver that most of the artifacts on board were found to be intact. They even found jars of preserved apples that were still edible!

Thomas Baker's heroic act that earned him the "Medal of Honor" was 8 bullets until death
Thomas Baker instructed his team to leave him with a pistol and eight bullets propped up against a tree after he was injured. Later, American troops discovered the now-deceased Baker in the same location, lying next to eight dead Japanese soldiers and carrying an empty pistol.

how Ferris wheel invented
In 1891, Chicago challenged engineers to create a structure to surpass the Eiffel Tower for the World's Columbian Exposition. George Washington Gale Ferris jr. responded with the original Ferris Wheel, a giant rotating structure elevating visitors above the city. This invention became an iconic attraction at the fair.

Marion Stokes recorded 30 years of television
Marion Stokes, a Philadelphia woman began taping whatever was on television in 1979 and didn’t stop until her death in 2012. The 71,000 VHS and Betamax tapes she made are the most complete collection preserving this era of TV. They are being digitized by the Internet Archive.

The incredible story of Julia "Butterfly" Hill and her legacy
American environmental activist Julia “Butterfly” Hill lived in a 1500-year-old California Redwood tree for 738 days to prevent it from being cut down by the Pacific Lumber Company. The Simpson’s episode “Lisa the Tree Hugger” was inspired by Hill’s story.

The story of a man who spent 72 hours with 72 venomous snakes to prove they only bite when provoked
In the 1980s, an Indian man spent 72 hours in a glass cabin with 72 snakes, some of which were extremely venomous. His aim was to prove that snakes only attack when provoked. Remarkably, he was not bitten once in those 72 hours and even set a Guinness World Record in the process.

Top 10 most cruel medical procedures that are being used today
We are all aware that medicine has advanced dramatically over the last fifty years. There are several modern medical approaches available today, but this was not always the case. However, the past of medicine is a dark one. Medical leeches, lobotomy, vascular surgery, cranial stenosis, and even electroshock therapy are all options. These are only a couple of the cruel healing techniques that are still in use today.

Nearest Green, America's first known Black master distiller
Nathan "Nearest" Green was an African-American head stiller who is now more frequently referred to as a master distiller. He was renowned for imparting his distilling knowledge to Jack Daniel, the creator of Jack Daniel's Tennessee whiskey distiller, after Jack Daniel was freed from slavery following the American Civil War.

The Amazing Truth About The German U-Boat That Was Sunk By A Toilet
During WWII, a German captain and an engineer flushed the submarine's high-tech toilet incorrectly, causing the vessel to rapidly fill with water. British planes patrolling the sea attacked them as the submarine was brought to the surface. While many members of the crew were killed in the attack, the captain escaped!

Henry Ford, The man popularizing the concept of the weekend off
Henry Ford was the first Industrial Giant to give his employees both Saturday and Sunday off in the hope of encouraging more leisurely use of automobiles and thus popularizing the concept of the "weekend."

The history of Flour sack clothing fashion
After Kansas mill owners found women reused flour sack materials into apparel in the 1920s and 1930s, they started applying patterned designs to give families with more fashionable patterns and material.

Ancient Egyptians Had Pregnancy Tests Over 3500 Years Ago
The ancient Egyptians used a pregnancy test that involved potentially pregnant women peeing on barley and wheat seeds. Plant growth indicated pregnancy: barley for a boy and wheat for a girl. Later tests revealed that pregnant women's urine causes plant growth 70% of the time, whereas non-pregnant women's urine does not.

Knockers-up: waking up the Industrial Britain's Workers in 1900-1941
Before alarm clocks were invented, there was a profession called a knocker-up, which involved going from client to client and tapping on their windows (or banging on their doors) with long sticks until they were awake. It lasted into the 1920s.

The true story of Josephine Myrtle Corbin, the lady born with four legs and two private parts
Josephine Myrtle Corbin, an American sideshow performer born in 1868, had a rare condition known as dipygus, which caused her to have four legs, each smaller inner leg paired with one of her outer legs. Corbin joined the sideshow circuit, captivating audiences as the "Four-Legged Girl from Texas."

The day Iceland's women went on strike
Icelandic women went on strike for equal rights on October 24, 1975. 90% of women walked out of their jobs and homes, effectively shutting down the entire country. The men were struggling to keep up. The following year, Parliament passed a law requiring equal pay. Iceland elected the world's first female President five years later. Iceland now has the highest gender equality rate in the world.

10 world’s most destructive and dangerous volcanic eruptions in history
Volcanic eruptions can devastate cities, change the world's atmosphere, and devastate economic systems. They can create molten lava rivers, mudslides, suffocating ash, and poisonous gases that cause chaos around the world for years. A volcanic explosion's effects can be massive, from its size to its death toll to its economic cost. Here is ten world’s most destructive and dangerous volcanic eruptions in history.

Ea-Nasir: world's oldest written customer complaint
This clay tablet, written in cuneiform, is the oldest known written customer complaint about the delivery of poor quality copper ingots. Originally from ancient Babylon, the tablet dates back to 1750 BCE, and it was written by a customer named Nanni to a merchant named Ea-Nasir. It is currently housed in the British Museum.

The 1976 April Fools' Pranks, Planetary Alignment
On April fool's Day, 1976, the BBC convinced many listeners that a special alignment of the planets would temporarily decrease gravity on Earth. Phone lines were flooded with callers who claimed they felt the effects.

How Greek prime minister in 1830’s tried to spread the potato in Greece
A Greek prime minister in 1830’s tried to spread the potato in Greece but people weren’t interested so he put armed guards in front of shipments of potatoes so people would think they were important. People later started stealing these potatoes a lot which spread the crop to all of Greece.

The incredible story of a plane that lost its roof in mid-flight and the light signal that saved 94 lives.
On April 28, 1988, Aloha Airlines flight 243 was on the way to Honolulu from Hilo when a huge portion of the upper part of the fuselage blew off the airplane.

The History Behind the “No One Dies Alone” Program
In 1986, while doing a night shift at the hospital, Sandra Clarke, a registered nurse, was asked by an elderly patient to stay. She promised to be back after checking on her other patients, but by the time she returned, the gentleman had passed away. Clarke became one of the key figures in launching No One Dies Alone, a program that allows volunteers to sit with terminal patients who have no one else.

The 1814 London beer flood
In 1814, there was a beer flood in London when a tank containing more than 300,000 gallons ruptured in which 8 people drowned.

Vince Coleman, a railway dispatcher, sacrificed his own life
Vince Coleman, a railway dispatcher, sacrificed his life in order to warn an incoming train of an imminent explosion. His telegraph said “Hold up the train. Ammunition ship afire in harbor making for Pier 6 and will explode. Guess this will be my last message. Good-bye, boys.” He saved 300 lives.