
Forty years ago, a radio competition began in the Lehigh Valley and resulted in a worldwide media frenzy.
In an attempt to gain publicity, the staff of Allentown radio station WSAN-AM, which was undergoing a rebranding, decided to hold a contest on September 20, 1982.
It was dubbed a “endurance contest,” with three participants competing to see who could spend the longest on the platform of a WSAN billboard located in Whitehall Township, across from the Lehigh Valley Mall, off of Route 22.
A new mobile home would be awarded to the winner.
However, the competitors turned out to be more serious than anticipated, and it took 261 days, a drug bust, and entreaties from government officials to bring the competition to an end.
Ned Teter, a WSAN radio DJ who worked the entire competition, said, “We were all taken a little off guard.”
“You do realize that this occurred long before social media, cell phones, or anything else like that? In 1982, nothing becomes viral. However, this was picked up by a few major publications, and after that, there were waves upon waves of coverage.
A housing crisis
The contestants were:
Mike MacKay was a newlywed in his first year of marriage and had a job. In a 2017 documentary titled “Billboard Boys,” it is stated that MacKay submitted 47,000 contest entries to WSAN, stating that he was unable to afford housing even with a steady job. In 2006, MacKay passed away.
It is purported that Dalton Young entered roughly a thousand contests shortly after his release from the United States. military. While residing on the billboard, he was ultimately taken into custody by an undercover police officer for marijuana-related offenses.
There are rumors that Ron Kistler submitted 4,004 entries to the WSAN office. He claimed in the documentary that he was only competing for a house, not for attention.
For more than a year, the competitors occupied the billboard platform equipped with space heaters, tents, toilets, phones, radios, and even a pulley system that allowed loved ones to bring them food and other necessities.
Housing shortages in the Lehigh Valley in the early 1980s contributed to the competitors’ devotion. Mobile homes were not affordable because the region’s manufacturing industry was in decline, despite their valued $18,000 (roughly $55,000 today).
Teter remarked, “These were three guys that, you know, they’re out of work.” These unfortunate people served as a symbol of the era. In 1982, we were in the epicenter of the Rust Belt, where jobs were limited.
One person who is familiar with the story well claims that the Lehigh Valley’s current affordable housing crisis isn’t all that different.
The 2017 documentary “Billboard Boys” about the radio competition was directed by Pat Taggart.
According to Taggart, “there isn’t enough housing on the market, and prices are sky high. We have a different housing crisis today.” “Thus, while different, there is still a significant gap between the wealthy and the poor, as well as extreme economic stress both then and now.”
Public opinion sours
According to Taggart, the Lehigh Valley’s public sentiment toward the men on the billboard grew sour during the competition.
After about six months, the police accused Young of being a marijuana dealer while residing on the billboard. The Lehigh Valley residents then began to grow irritated with the competition.
“People’s perception had significantly changed from finding this fascinating and cool to thinking it was a disgrace to the Lehigh Valley,” according to Taggart. People driving by stopped to stare at the men on the billboard, saying, “You know, guy’s dealing drugs up there, and there was fender benders constantly,” Taggart said. Taggart said bystanders also used to hang out and party at the base of the billboard all night long and it was common to find empty beer bottles and other garbage underneath it in the mornings after a weekend.
An abrupt end
The competitors on the billboard were a constant source of pressure.
Following Young’s arrest and elimination from the competition, Taggart remarked, “You have two guys left – Mike MacKay and Ron Kistler.” “And they just stayed, making it very evident that they had no intention of leaving without a place to live.”
According to Taggart, the competitors’ focus shifted toward the end of the competition from competing against each other to competing against the radio station.
On June 7, 1983, WSAN and the contest’s sponsor, Love Homes, gave in to public and political pressure.
They offered a free vacation, a Chevy car, and a mobile home to each of the two surviving competitors.
That was the end when MacKay and Kistler descended from the billboard simultaneously.
The story will hopefully still be made into a feature film, according to director Pat Taggart.

Roller Coasters were First Invented to Distract People from sin
Roller coasters were invented to distract Americans from sin. In the 1880s, hosiery businessman LaMarcus Thompson didn’t like that Americans were going to places like saloons and brothels and created the first roller coaster on Coney Island to persuade them to go there instead.

The Baltic Way: the longest unbroken human chain in history
On August 23, 1989, about 2 million people from Latvia, Estonia, and Lithuania formed a human chain that united all 3 countries to show the world their desire to escape the Soviet Union and the communism that brought only suffering and poverty. This power stretched 600 km.

How 18th Century Women’s Rights Movements Shaped Modern Equality
The 18th century marked a turning point in the quest for women’s rights, as passionate voices challenged centuries of gender inequality and laid the groundwork for modern feminism. From pioneers like Mary Wollstonecraft to revolutionary declarations and early advocacy, this era sparked debates on education, political participation, and social justice that continue to resonate today. Journey through the origins of women’s rights movements and discover how their bold ideas shaped the fight for equality.

Medals of Friendship: The Enduring Olympic Story of 1936
At the 1936 Summer Olympics, two Japanese pole vaulters named Sueo Oe and Shuhei Nishida tied for second, but they declined to compete against each other. As a result, Nishida was awarded the silver medal and Oe won a bronze medal. Upon returning to Japan, the athletes had their medals cut in half and spliced together to create new "friendship medals," which were half silver and half bronze.

Quaker Oats Fed Children with Radioactive Oatmeal
In the 1940s and 1950s, Quaker Oats and MIT conducted experiments on radioactive iron and calcium-containing cereal. The diet was part of a study to see if the nutrients in Quaker oatmeal traveled throughout the body. In January 1998, a $1.85 million settlement was reached for 30 victims who came forward.

The 1976 April Fools' Pranks, Planetary Alignment
On April fool's Day, 1976, the BBC convinced many listeners that a special alignment of the planets would temporarily decrease gravity on Earth. Phone lines were flooded with callers who claimed they felt the effects.

Before Radar: How Giant Acoustic Mirrors Detected Enemy Aircraft in WWI and WWII
Long before radar revolutionized air defense, enormous acoustic mirrors and specialized sound locators stood as the first line of defense against enemy aircraft. Designed as giant “ears,” these structures amplified distant engine noises, allowing operators to detect incoming planes by sound alone. Dive into the intriguing world of these pioneering listening devices, their operation, limitations, and enduring legacy in military history.

The Tragic Story Of Mary Ann Bevan, The ‘Ugliest Woman In The World’
After the death of her husband, Mary Ann Bevan had no income to support herself and her children. She then decided to enter a contest where she won the title of “ugliest woman” and was later hired by a circus. She endured this ridicule from the world to provide for her family.

Blanche Monnier: Imprisoned For 25 Years For Falling in Love
Blanche Monnier, she was a French woman noted for her beauty, she wished to marry an old lawyer that her mother disapproved of, so she locked her in a small dark room in her attic for 25 years.

Top 10 most cruel medical procedures that are being used today
We are all aware that medicine has advanced dramatically over the last fifty years. There are several modern medical approaches available today, but this was not always the case. However, the past of medicine is a dark one. Medical leeches, lobotomy, vascular surgery, cranial stenosis, and even electroshock therapy are all options. These are only a couple of the cruel healing techniques that are still in use today.

The story of Bill Haast, who lived to be 100 despite his extensive snake venom injections
Bill Haast immunized himself by injecting snake venom into his blood for several years. He holds the Guinness World Record for surviving the most lethal snake bites, having been bitten over 172 times. Bill became known as "Snake Man" around the world and lived for over 100 years.

The unbroken seal on King Tutankhamun's tomb until 1922
The unbroken seal of Tutankhamun's tomb before it was opened in 1923, it was unbroken for over 3000 years.

The touching story of David Vetter (bubble boy), the 'boy who lived in a bubble
David Vetter lived his whole 12 years in sterile “bubble”. He was “outside” for 20 second after being removed from his mother’s womb. He never touched any human.

Juliane Koepcke: The Teenager Who Fell 10,000 Feet And Trekked The Jungle to survive
In 1971, a high school student was sucked out of an airplane after it was struck by lightning. She fell 10,000 feet to the ground while still strapped to her chair and survived. Only to endure a 9-day trek to the nearest civilization.

What is the story behind Wrigley chewing gum?
Wrigley's was originally a soap company that gifted baking powder with their soap. The baking powder became more popular than the soap so they switched to selling baking powder with chewing gum as a gift. The gum became more popular than the baking powder so the company switched to selling gum.

Knockers-up: waking up the Industrial Britain's Workers in 1900-1941
Before alarm clocks were invented, there was a profession called a knocker-up, which involved going from client to client and tapping on their windows (or banging on their doors) with long sticks until they were awake. It lasted into the 1920s.

Did Gil Pérez Really Teleport from Manila to Mexico Overnight? The 1593 Mystery
On October 24, 1593, while performing his guard duties at Manila's Governor's Palace in the Philippines, Gil Perez stopped to lean against a wall and sleep for a while. He opened his eyes to find himself in an unusual environment. Gil was in the Plaza Mayor in Mexico City. They imprisoned Perez, but the authorities in Mexico City decided to release him and return him home.

Marion Stokes recorded 30 years of television
Marion Stokes, a Philadelphia woman began taping whatever was on television in 1979 and didn’t stop until her death in 2012. The 71,000 VHS and Betamax tapes she made are the most complete collection preserving this era of TV. They are being digitized by the Internet Archive.

Nordlingen, The Town Inside A Meteorite Crater With Millions Of Meteorite Diamonds
The German town of Nördlingen is embedded with 72,000 tons of microscopic diamonds. About 15 million years ago, a meteorite hit this region, and the impact created a massive depression and formed rocks containing diamonds, glass, and crystals. The town was built in the impact crater sometime around 898 CE.

The day Iceland's women went on strike
Icelandic women went on strike for equal rights on October 24, 1975. 90% of women walked out of their jobs and homes, effectively shutting down the entire country. The men were struggling to keep up. The following year, Parliament passed a law requiring equal pay. Iceland elected the world's first female President five years later. Iceland now has the highest gender equality rate in the world.

Why the Word ‘Pen’ Comes from the Latin ‘Penna’ Meaning Feather
The humble word “pen” carries a rich history rooted in ancient times, derived from the Latin word penna, meaning “feather.” Long before modern pens revolutionized writing, feather quills—especially from geese—were the essential tools of scribes, scholars, and artists. This article journeys through the origins of the pen, its evolution, and fascinating trivia about the timeless connection between feathers and writing.

Nicholas Winton ‘British Schindler’: Man who rescued 669 Czech children from Nazis
A man named Nicholas Winton saved 669 kids during WWII and lived almost all his life without letting people know.

Reason Behind The Suicide Of Christine Chubbuck Live On Air
Actor Rebecca Hall had serious reservations about tackling the macabre story around why Chubbuck killed herself in 1974. So what changed her mind?

Nearest Green, America's first known Black master distiller
Nathan "Nearest" Green was an African-American head stiller who is now more frequently referred to as a master distiller. He was renowned for imparting his distilling knowledge to Jack Daniel, the creator of Jack Daniel's Tennessee whiskey distiller, after Jack Daniel was freed from slavery following the American Civil War.

Charlie Brown and Franz Stigler incident: Enemy became friends
During WWII, a German pilot spotted an American pilot’s crippled plane in the sky. Tailing it, he noticed that gunner was dead, crew injured, and they posed no threat. Instead of destroying the plane, he led it to safety. 40 years later, the two pilots reunited.