
Forty years ago, a radio competition began in the Lehigh Valley and resulted in a worldwide media frenzy.
In an attempt to gain publicity, the staff of Allentown radio station WSAN-AM, which was undergoing a rebranding, decided to hold a contest on September 20, 1982.
It was dubbed a “endurance contest,” with three participants competing to see who could spend the longest on the platform of a WSAN billboard located in Whitehall Township, across from the Lehigh Valley Mall, off of Route 22.
A new mobile home would be awarded to the winner.
However, the competitors turned out to be more serious than anticipated, and it took 261 days, a drug bust, and entreaties from government officials to bring the competition to an end.
Ned Teter, a WSAN radio DJ who worked the entire competition, said, “We were all taken a little off guard.”
“You do realize that this occurred long before social media, cell phones, or anything else like that? In 1982, nothing becomes viral. However, this was picked up by a few major publications, and after that, there were waves upon waves of coverage.
A housing crisis
The contestants were:
Mike MacKay was a newlywed in his first year of marriage and had a job. In a 2017 documentary titled “Billboard Boys,” it is stated that MacKay submitted 47,000 contest entries to WSAN, stating that he was unable to afford housing even with a steady job. In 2006, MacKay passed away.
It is purported that Dalton Young entered roughly a thousand contests shortly after his release from the United States. military. While residing on the billboard, he was ultimately taken into custody by an undercover police officer for marijuana-related offenses.
There are rumors that Ron Kistler submitted 4,004 entries to the WSAN office. He claimed in the documentary that he was only competing for a house, not for attention.
For more than a year, the competitors occupied the billboard platform equipped with space heaters, tents, toilets, phones, radios, and even a pulley system that allowed loved ones to bring them food and other necessities.
Housing shortages in the Lehigh Valley in the early 1980s contributed to the competitors’ devotion. Mobile homes were not affordable because the region’s manufacturing industry was in decline, despite their valued $18,000 (roughly $55,000 today).
Teter remarked, “These were three guys that, you know, they’re out of work.” These unfortunate people served as a symbol of the era. In 1982, we were in the epicenter of the Rust Belt, where jobs were limited.
One person who is familiar with the story well claims that the Lehigh Valley’s current affordable housing crisis isn’t all that different.
The 2017 documentary “Billboard Boys” about the radio competition was directed by Pat Taggart.
According to Taggart, “there isn’t enough housing on the market, and prices are sky high. We have a different housing crisis today.” “Thus, while different, there is still a significant gap between the wealthy and the poor, as well as extreme economic stress both then and now.”
Public opinion sours
According to Taggart, the Lehigh Valley’s public sentiment toward the men on the billboard grew sour during the competition.
After about six months, the police accused Young of being a marijuana dealer while residing on the billboard. The Lehigh Valley residents then began to grow irritated with the competition.
“People’s perception had significantly changed from finding this fascinating and cool to thinking it was a disgrace to the Lehigh Valley,” according to Taggart. People driving by stopped to stare at the men on the billboard, saying, “You know, guy’s dealing drugs up there, and there was fender benders constantly,” Taggart said. Taggart said bystanders also used to hang out and party at the base of the billboard all night long and it was common to find empty beer bottles and other garbage underneath it in the mornings after a weekend.
An abrupt end
The competitors on the billboard were a constant source of pressure.
Following Young’s arrest and elimination from the competition, Taggart remarked, “You have two guys left – Mike MacKay and Ron Kistler.” “And they just stayed, making it very evident that they had no intention of leaving without a place to live.”
According to Taggart, the competitors’ focus shifted toward the end of the competition from competing against each other to competing against the radio station.
On June 7, 1983, WSAN and the contest’s sponsor, Love Homes, gave in to public and political pressure.
They offered a free vacation, a Chevy car, and a mobile home to each of the two surviving competitors.
That was the end when MacKay and Kistler descended from the billboard simultaneously.
The story will hopefully still be made into a feature film, according to director Pat Taggart.

The incredible story of a plane that lost its roof in mid-flight and the light signal that saved 94 lives.
On April 28, 1988, Aloha Airlines flight 243 was on the way to Honolulu from Hilo when a huge portion of the upper part of the fuselage blew off the airplane.

Why the Brooklyn Bridge Was Once Crossed by 17 Camels and 21 Elephants
On May 30, 1883, a rumor that the Brooklyn Bridge was going to collapse caused a stampede, which killed at least at twleve people. To prove the bridge was safe, P.T. Barnum led a parade of 21 elephants over it.

Charlie Brown and Franz Stigler incident: Enemy became friends
During WWII, a German pilot spotted an American pilot’s crippled plane in the sky. Tailing it, he noticed that gunner was dead, crew injured, and they posed no threat. Instead of destroying the plane, he led it to safety. 40 years later, the two pilots reunited.

George Dantzig solved two famous “unsolved” problems in statistics mistakenly as assignment
In 1939, George Dantzig arrived late to his statistics class. On the board were two famous “unsolved” problems in statistics written as an example by his professor. Dantzig mistook the examples for homework assignments. He solved the “unsolved” problems and submitted the homework to his professor a few days later. His solutions earned him a doctorate.

Ancient Egyptians Had Pregnancy Tests Over 3500 Years Ago
The ancient Egyptians used a pregnancy test that involved potentially pregnant women peeing on barley and wheat seeds. Plant growth indicated pregnancy: barley for a boy and wheat for a girl. Later tests revealed that pregnant women's urine causes plant growth 70% of the time, whereas non-pregnant women's urine does not.

Roller Coasters were First Invented to Distract People from sin
Roller coasters were invented to distract Americans from sin. In the 1880s, hosiery businessman LaMarcus Thompson didn’t like that Americans were going to places like saloons and brothels and created the first roller coaster on Coney Island to persuade them to go there instead.

The story of Bill Haast, who lived to be 100 despite his extensive snake venom injections
Bill Haast immunized himself by injecting snake venom into his blood for several years. He holds the Guinness World Record for surviving the most lethal snake bites, having been bitten over 172 times. Bill became known as "Snake Man" around the world and lived for over 100 years.

What is the story behind Wrigley chewing gum?
Wrigley's was originally a soap company that gifted baking powder with their soap. The baking powder became more popular than the soap so they switched to selling baking powder with chewing gum as a gift. The gum became more popular than the baking powder so the company switched to selling gum.

Titanoboa cerrejonensis, fossils of the world’s largest species of snake
In 2009 in a coal mine of Columbia, scientists discovered fossils of the world’s largest species of snake. The species is called “Titanoboa cerrejonensis,“and it is from around 60 million years ago. It would have had measured about 48 feet long and weighed about 2,500 pounds

Top 10 Greatest and shocking Archaeological Discoveries of All Time
While we're all locked at home, there's no better way to escape to another time and place than to learn about amazing archeological sites and discoveries from around the world. Here are the 10 greatest and shocking archaeological discoveries —and don't be shocked if they inspire future trip plans whenever it's safe to do so again.

Franz Ferdinand’s Assassination that sparked World War I
Archduke Franz Ferdinand of Austria and his wife Sophie are shot to death by a Bosnian Serb nationalist during an official visit to the Bosnian capital of Sarajevo on June 28, 1914. The killings sparked a chain of events that led to the eruption of World War I by early August.

Mario Segale, Developer Who Inspired Nintendo to Name Super Mario
Super Mario is named after real-life businessman Mario Segale, who was renting out a warehouse to Nintendo. After Nintendo fell far behind on rent, Segale did not evict them but gave them a second chance to come up with the money. Nintendo succeeded and named their main character after him.

History of Treadmill, punishment for prisoners
Treadmills were originally a punishment used to harness human power on a giant wheel used to grind grains, hence the name "treadmill." The History of Treadmill

Before Radar: How Giant Acoustic Mirrors Detected Enemy Aircraft in WWI and WWII
Long before radar revolutionized air defense, enormous acoustic mirrors and specialized sound locators stood as the first line of defense against enemy aircraft. Designed as giant “ears,” these structures amplified distant engine noises, allowing operators to detect incoming planes by sound alone. Dive into the intriguing world of these pioneering listening devices, their operation, limitations, and enduring legacy in military history.

How a Total Lunar Eclipse Saved Christopher Columbus in 1504
In 1504, Christopher Columbus was stranded in Jamaica with natives who refused to give him food. But he knew the date and time of an upcoming lunar eclipse. So he told the natives that his gods were angry at their treatment of him, and would provide a clear sign. Once the eclipse started, the natives raced to give him food and begged for mercy.

Xin Zhui And The Story Of The Stunningly Intact Lady Dai Mummy
A 2,000-year-old mummy of a Chinese woman, Xin Zhui, also known as “Lady Dai,” was preserved in 21 gallons of an “unknown liquid.” With her original hair, organs, eyebrows, and eyelashes intact, the mummy still has blood in her veins. Her skin and ligaments are soft and as flexible as that of a living person.

The youngest person executed, George Stinney Jr was proven innocent
In 1944, George Stinney Jr. was 14 years old when he was executed in South Carolina. It took only ten minutes to convict him — and 70 years to exonerate him.

From Flapper to Fashion Week: How 1920s Style Still Shapes Modern Trends
The roaring 1920s revolutionized fashion, introducing bold styles, daring cuts, and a spirit of freedom that still inspires today’s wardrobes. From flapper dresses to statement accessories, here’s how the Jazz Age lives on in modern fashion.

The day Iceland's women went on strike
Icelandic women went on strike for equal rights on October 24, 1975. 90% of women walked out of their jobs and homes, effectively shutting down the entire country. The men were struggling to keep up. The following year, Parliament passed a law requiring equal pay. Iceland elected the world's first female President five years later. Iceland now has the highest gender equality rate in the world.

Underground Railroad to Mexico freed thousands of slaves in 1829
Slavery was abolished in Mexico in 1829. Slaves were escaping to Mexico, and slaveholders in the US were aware of this. The US attempted to get Mexico to sign a fugitive slave treaty, which would have required Mexico to send back escaped slaves to the US. But, Mexico refused, arguing that slaves were free as soon as they set foot on Mexican soil.

Top 10 most cruel medical procedures that are being used today
We are all aware that medicine has advanced dramatically over the last fifty years. There are several modern medical approaches available today, but this was not always the case. However, the past of medicine is a dark one. Medical leeches, lobotomy, vascular surgery, cranial stenosis, and even electroshock therapy are all options. These are only a couple of the cruel healing techniques that are still in use today.

The touching story of David Vetter (bubble boy), the 'boy who lived in a bubble
David Vetter lived his whole 12 years in sterile “bubble”. He was “outside” for 20 second after being removed from his mother’s womb. He never touched any human.

Will & William Wests: The puzzling situation of two inmates who are identical but not related
These are the mugshots of Will West and William West, and they are not related. They were both sent to Leavenworth Prison at the same time, in 1903, and after some confusion, the staff understood they had two different prisoners with the nearly same name, who looked exactly alike. They are part of the reason fingerprints are now used as identification.

Graves holding hands over wall, A Catholic woman and her Protestant husband grave
A protestant man and a Catholic woman who weren't allowed from being buried together in a graveyard in 19th-century Holland turned their graves into a monument showing them holding hands across the wall separating them.

The Littlest Skyscraper: How J.D. McMahon’s 480-Inch Con Fooled Investors in 1919
In 1919, J.D. McMahon convinced investors to fund a 480-foot skyscraper, but he labeled the plans as 480 inches, building a 40-foot structure instead. After taking $200,000, he won in court since the plans matched what he built.