
Forty years ago, a radio competition began in the Lehigh Valley and resulted in a worldwide media frenzy.
In an attempt to gain publicity, the staff of Allentown radio station WSAN-AM, which was undergoing a rebranding, decided to hold a contest on September 20, 1982.
It was dubbed a “endurance contest,” with three participants competing to see who could spend the longest on the platform of a WSAN billboard located in Whitehall Township, across from the Lehigh Valley Mall, off of Route 22.
A new mobile home would be awarded to the winner.
However, the competitors turned out to be more serious than anticipated, and it took 261 days, a drug bust, and entreaties from government officials to bring the competition to an end.
Ned Teter, a WSAN radio DJ who worked the entire competition, said, “We were all taken a little off guard.”
“You do realize that this occurred long before social media, cell phones, or anything else like that? In 1982, nothing becomes viral. However, this was picked up by a few major publications, and after that, there were waves upon waves of coverage.
A housing crisis
The contestants were:
Mike MacKay was a newlywed in his first year of marriage and had a job. In a 2017 documentary titled “Billboard Boys,” it is stated that MacKay submitted 47,000 contest entries to WSAN, stating that he was unable to afford housing even with a steady job. In 2006, MacKay passed away.
It is purported that Dalton Young entered roughly a thousand contests shortly after his release from the United States. military. While residing on the billboard, he was ultimately taken into custody by an undercover police officer for marijuana-related offenses.
There are rumors that Ron Kistler submitted 4,004 entries to the WSAN office. He claimed in the documentary that he was only competing for a house, not for attention.
For more than a year, the competitors occupied the billboard platform equipped with space heaters, tents, toilets, phones, radios, and even a pulley system that allowed loved ones to bring them food and other necessities.
Housing shortages in the Lehigh Valley in the early 1980s contributed to the competitors’ devotion. Mobile homes were not affordable because the region’s manufacturing industry was in decline, despite their valued $18,000 (roughly $55,000 today).
Teter remarked, “These were three guys that, you know, they’re out of work.” These unfortunate people served as a symbol of the era. In 1982, we were in the epicenter of the Rust Belt, where jobs were limited.
One person who is familiar with the story well claims that the Lehigh Valley’s current affordable housing crisis isn’t all that different.
The 2017 documentary “Billboard Boys” about the radio competition was directed by Pat Taggart.
According to Taggart, “there isn’t enough housing on the market, and prices are sky high. We have a different housing crisis today.” “Thus, while different, there is still a significant gap between the wealthy and the poor, as well as extreme economic stress both then and now.”
Public opinion sours
According to Taggart, the Lehigh Valley’s public sentiment toward the men on the billboard grew sour during the competition.
After about six months, the police accused Young of being a marijuana dealer while residing on the billboard. The Lehigh Valley residents then began to grow irritated with the competition.
“People’s perception had significantly changed from finding this fascinating and cool to thinking it was a disgrace to the Lehigh Valley,” according to Taggart. People driving by stopped to stare at the men on the billboard, saying, “You know, guy’s dealing drugs up there, and there was fender benders constantly,” Taggart said. Taggart said bystanders also used to hang out and party at the base of the billboard all night long and it was common to find empty beer bottles and other garbage underneath it in the mornings after a weekend.
An abrupt end
The competitors on the billboard were a constant source of pressure.
Following Young’s arrest and elimination from the competition, Taggart remarked, “You have two guys left – Mike MacKay and Ron Kistler.” “And they just stayed, making it very evident that they had no intention of leaving without a place to live.”
According to Taggart, the competitors’ focus shifted toward the end of the competition from competing against each other to competing against the radio station.
On June 7, 1983, WSAN and the contest’s sponsor, Love Homes, gave in to public and political pressure.
They offered a free vacation, a Chevy car, and a mobile home to each of the two surviving competitors.
That was the end when MacKay and Kistler descended from the billboard simultaneously.
The story will hopefully still be made into a feature film, according to director Pat Taggart.

Did Gil Pérez Really Teleport from Manila to Mexico Overnight? The 1593 Mystery
On October 24, 1593, while performing his guard duties at Manila's Governor's Palace in the Philippines, Gil Perez stopped to lean against a wall and sleep for a while. He opened his eyes to find himself in an unusual environment. Gil was in the Plaza Mayor in Mexico City. They imprisoned Perez, but the authorities in Mexico City decided to release him and return him home.

The day Iceland's women went on strike
Icelandic women went on strike for equal rights on October 24, 1975. 90% of women walked out of their jobs and homes, effectively shutting down the entire country. The men were struggling to keep up. The following year, Parliament passed a law requiring equal pay. Iceland elected the world's first female President five years later. Iceland now has the highest gender equality rate in the world.

The Amazing Truth About The German U-Boat That Was Sunk By A Toilet
During WWII, a German captain and an engineer flushed the submarine's high-tech toilet incorrectly, causing the vessel to rapidly fill with water. British planes patrolling the sea attacked them as the submarine was brought to the surface. While many members of the crew were killed in the attack, the captain escaped!

Blanche Monnier: Imprisoned For 25 Years For Falling in Love
Blanche Monnier, she was a French woman noted for her beauty, she wished to marry an old lawyer that her mother disapproved of, so she locked her in a small dark room in her attic for 25 years.

The mysterious secret of Dr James Barry
Before women were allowed to enroll in medical school, Margaret Ann Bulkley studied medicine and assumed the identity of Dr. James Barry for 56 years while dressing as a man. After 46 years of service as an army doctor officer, her secret was not made public until after her death in 1865.

Titanoboa cerrejonensis, fossils of the world’s largest species of snake
In 2009 in a coal mine of Columbia, scientists discovered fossils of the world’s largest species of snake. The species is called “Titanoboa cerrejonensis,“and it is from around 60 million years ago. It would have had measured about 48 feet long and weighed about 2,500 pounds

How a Total Lunar Eclipse Saved Christopher Columbus in 1504
In 1504, Christopher Columbus was stranded in Jamaica with natives who refused to give him food. But he knew the date and time of an upcoming lunar eclipse. So he told the natives that his gods were angry at their treatment of him, and would provide a clear sign. Once the eclipse started, the natives raced to give him food and begged for mercy.

15 interesting facts about Queen Elizabeth II
Queen Elizabeth II, who ruled Britain for 70 years, has away at the age of 96. She was the country's longest-reigning monarch. Here are some little-known facts about her.

story of the youngest mother in the world at age of five - Lina Medina
Lina Medina, a five-year-old Peruvian girl, became the youngest mother in history in 1939 when she gave birth to a boy.

Medals of Friendship: The Enduring Olympic Story of 1936
At the 1936 Summer Olympics, two Japanese pole vaulters named Sueo Oe and Shuhei Nishida tied for second, but they declined to compete against each other. As a result, Nishida was awarded the silver medal and Oe won a bronze medal. Upon returning to Japan, the athletes had their medals cut in half and spliced together to create new "friendship medals," which were half silver and half bronze.

Xin Zhui And The Story Of The Stunningly Intact Lady Dai Mummy
A 2,000-year-old mummy of a Chinese woman, Xin Zhui, also known as “Lady Dai,” was preserved in 21 gallons of an “unknown liquid.” With her original hair, organs, eyebrows, and eyelashes intact, the mummy still has blood in her veins. Her skin and ligaments are soft and as flexible as that of a living person.

Before Radar: How Giant Acoustic Mirrors Detected Enemy Aircraft in WWI and WWII
Long before radar revolutionized air defense, enormous acoustic mirrors and specialized sound locators stood as the first line of defense against enemy aircraft. Designed as giant “ears,” these structures amplified distant engine noises, allowing operators to detect incoming planes by sound alone. Dive into the intriguing world of these pioneering listening devices, their operation, limitations, and enduring legacy in military history.

D.B. Cooper: Man who hijacked a plane and jumped out with a $200,000
On November 22, 1971, DB Cooper hijacked a Boeing 727, drank a whisky, smoked a fag, and then jumped out of the plane with $200,000. He was never again seen.

The youngest person executed, George Stinney Jr was proven innocent
In 1944, George Stinney Jr. was 14 years old when he was executed in South Carolina. It took only ten minutes to convict him — and 70 years to exonerate him.

The History Behind the “No One Dies Alone” Program
In 1986, while doing a night shift at the hospital, Sandra Clarke, a registered nurse, was asked by an elderly patient to stay. She promised to be back after checking on her other patients, but by the time she returned, the gentleman had passed away. Clarke became one of the key figures in launching No One Dies Alone, a program that allows volunteers to sit with terminal patients who have no one else.

Story of Kathrine Switzer: the first woman to run in Boston Marathon
Before women were allowed to run in the Boston Marathon, Kathrine Switzer participated. A race official attempted to forcefully remove her from the race in 1967, but her boyfriend pushed him down. She was the first female finisher who had a numbered entry in the race.

Graves holding hands over wall, A Catholic woman and her Protestant husband grave
A protestant man and a Catholic woman who weren't allowed from being buried together in a graveyard in 19th-century Holland turned their graves into a monument showing them holding hands across the wall separating them.

The Assassination Of King Alexander
The assassination of King Alexander of Yugoslavia marked a pivotal moment in the country's history. This article delves into the rise and reign of King Alexander, exploring his early life and ascension to the throne. It also examines the political and social climate in interwar Yugoslavia, setting the stage for the tensions and challenges that ultimately culminated in his tragic assassination. By understanding the context in which this event unfolded, we can better grasp the significance and impact it had on the nation and its future.

What Was the Beast of Gévaudan?
Between 1764 and 1767, a mysterious animal called the Beast of Gévaudan terrorized the French village called Gévaudan. It attacked and killed about 100 adults and children. While most believe it was a wolf, some say it may have been a wolf-dog hybrid, hyena or even a lion, but without any genetic evidence, the beast will remain a mystery forever.

A Brief History of the PlayStation Gaming Console
Sony's PlayStation was never meant to be an actual product. Instead, it was intended to be a CD-ROM console that would support Nintendo games. However, when Nintendo backed out of the deal at the last minute, Sony went ahead and launched what soon became one of the most successful gaming consoles of all time.

How Sleep Deprivation Was Once Used as Torture
Sleep deprivation, long before modern interrogation techniques, was considered a “clean” and effective form of torture—leaving no physical scars, yet breaking minds with haunting silence. Victims endured days and nights without rest, leading to vivid hallucinations, disorientation, and psychological torment. This article traces the dark history of sleep deprivation as a weapon, examines the science behind its effects on the brain, and shines a light on the painful balance between human endurance and cruelty in the annals of coercion.

Will & William Wests: The puzzling situation of two inmates who are identical but not related
These are the mugshots of Will West and William West, and they are not related. They were both sent to Leavenworth Prison at the same time, in 1903, and after some confusion, the staff understood they had two different prisoners with the nearly same name, who looked exactly alike. They are part of the reason fingerprints are now used as identification.

1972 Andes Plane Crash Survivor recall the terrifying Struggles to Stay Alive
On October 13, 1972, a plane carrying a rugby team from Uruguay crashed in the Andes between Chile and Argentina. The survivors were in brutal conditions - high altitude, bitter cold, and the lack of food—and faced the most terrible choice—eating the frozen flesh of their dead friends or starving to death themselves.

The 1814 London beer flood
In 1814, there was a beer flood in London when a tank containing more than 300,000 gallons ruptured in which 8 people drowned.

Hedy Lamarr, A Hollywood actress who also a mathematician and inventor
Hollywood actress Hedy Lamarr was also a mathematician and the inventor of frequency hopping spread spectrum, a technology still used for bluetooth and wifi