
Forty years ago, a radio competition began in the Lehigh Valley and resulted in a worldwide media frenzy.
In an attempt to gain publicity, the staff of Allentown radio station WSAN-AM, which was undergoing a rebranding, decided to hold a contest on September 20, 1982.
It was dubbed a “endurance contest,” with three participants competing to see who could spend the longest on the platform of a WSAN billboard located in Whitehall Township, across from the Lehigh Valley Mall, off of Route 22.
A new mobile home would be awarded to the winner.
However, the competitors turned out to be more serious than anticipated, and it took 261 days, a drug bust, and entreaties from government officials to bring the competition to an end.
Ned Teter, a WSAN radio DJ who worked the entire competition, said, “We were all taken a little off guard.”
“You do realize that this occurred long before social media, cell phones, or anything else like that? In 1982, nothing becomes viral. However, this was picked up by a few major publications, and after that, there were waves upon waves of coverage.
A housing crisis
The contestants were:
Mike MacKay was a newlywed in his first year of marriage and had a job. In a 2017 documentary titled “Billboard Boys,” it is stated that MacKay submitted 47,000 contest entries to WSAN, stating that he was unable to afford housing even with a steady job. In 2006, MacKay passed away.
It is purported that Dalton Young entered roughly a thousand contests shortly after his release from the United States. military. While residing on the billboard, he was ultimately taken into custody by an undercover police officer for marijuana-related offenses.
There are rumors that Ron Kistler submitted 4,004 entries to the WSAN office. He claimed in the documentary that he was only competing for a house, not for attention.
For more than a year, the competitors occupied the billboard platform equipped with space heaters, tents, toilets, phones, radios, and even a pulley system that allowed loved ones to bring them food and other necessities.
Housing shortages in the Lehigh Valley in the early 1980s contributed to the competitors’ devotion. Mobile homes were not affordable because the region’s manufacturing industry was in decline, despite their valued $18,000 (roughly $55,000 today).
Teter remarked, “These were three guys that, you know, they’re out of work.” These unfortunate people served as a symbol of the era. In 1982, we were in the epicenter of the Rust Belt, where jobs were limited.
One person who is familiar with the story well claims that the Lehigh Valley’s current affordable housing crisis isn’t all that different.
The 2017 documentary “Billboard Boys” about the radio competition was directed by Pat Taggart.
According to Taggart, “there isn’t enough housing on the market, and prices are sky high. We have a different housing crisis today.” “Thus, while different, there is still a significant gap between the wealthy and the poor, as well as extreme economic stress both then and now.”
Public opinion sours
According to Taggart, the Lehigh Valley’s public sentiment toward the men on the billboard grew sour during the competition.
After about six months, the police accused Young of being a marijuana dealer while residing on the billboard. The Lehigh Valley residents then began to grow irritated with the competition.
“People’s perception had significantly changed from finding this fascinating and cool to thinking it was a disgrace to the Lehigh Valley,” according to Taggart. People driving by stopped to stare at the men on the billboard, saying, “You know, guy’s dealing drugs up there, and there was fender benders constantly,” Taggart said. Taggart said bystanders also used to hang out and party at the base of the billboard all night long and it was common to find empty beer bottles and other garbage underneath it in the mornings after a weekend.
An abrupt end
The competitors on the billboard were a constant source of pressure.
Following Young’s arrest and elimination from the competition, Taggart remarked, “You have two guys left – Mike MacKay and Ron Kistler.” “And they just stayed, making it very evident that they had no intention of leaving without a place to live.”
According to Taggart, the competitors’ focus shifted toward the end of the competition from competing against each other to competing against the radio station.
On June 7, 1983, WSAN and the contest’s sponsor, Love Homes, gave in to public and political pressure.
They offered a free vacation, a Chevy car, and a mobile home to each of the two surviving competitors.
That was the end when MacKay and Kistler descended from the billboard simultaneously.
The story will hopefully still be made into a feature film, according to director Pat Taggart.

Mother who spent entire life savings for daughter’s cancer treatment won the lottery
A mother won $2 million from a $10 scratch-off lottery ticket after she spent all of her entire life savings to pay her daughter’s cancer treatment. She bought the winning ticket after her daughter’s last cancer treatment.

Tunnels Dug by ancient giant sloths, A South American Megafauna
For years, scientists didn’t know what caused mysterious cave networks in South America. In 2010, they learned that the caves were actually tunnels dug by ancient giant sloths

How a Total Lunar Eclipse Saved Christopher Columbus in 1504
In 1504, Christopher Columbus was stranded in Jamaica with natives who refused to give him food. But he knew the date and time of an upcoming lunar eclipse. So he told the natives that his gods were angry at their treatment of him, and would provide a clear sign. Once the eclipse started, the natives raced to give him food and begged for mercy.

Inside The Mysterious Death Of The Famed Gothic Writer Edgar Allan Poe
Hours before his death Edgar Allen Poe was found on the streets of Baltimore. He was incoherent, wearing another man’s clothes, and unable to explain how he got there. The cause of his death is an unsolved mystery.

Graves holding hands over wall, A Catholic woman and her Protestant husband grave
A protestant man and a Catholic woman who weren't allowed from being buried together in a graveyard in 19th-century Holland turned their graves into a monument showing them holding hands across the wall separating them.

Thomas Baker's heroic act that earned him the "Medal of Honor" was 8 bullets until death
Thomas Baker instructed his team to leave him with a pistol and eight bullets propped up against a tree after he was injured. Later, American troops discovered the now-deceased Baker in the same location, lying next to eight dead Japanese soldiers and carrying an empty pistol.

Iranian inmate dies from happiness after finding out he will not be executed
An Iranian man who was convicted of murder reportedly died from happiness after learning that his death sentence was being commuted.

The Arabia Steamboat: Unearthing a 19th Century Time Capsule from the Missouri River
The Arabia was a steamboat that sank in the Missouri River in 1856. Over time, the river shifted 800 meters to the east, eventually turning the site of the sinking into a field. The steamboat remained under 45 feet of slit and topsoil until 1988, when it was excavated. The mud, as it turned out, was such a great preserver that most of the artifacts on board were found to be intact. They even found jars of preserved apples that were still edible!

William James Sidis: The smartest person yet forgotten by people
William James Sidis, who was only 11 years old when he enrolled in Hardvard, finished his primary and secondary schooling in less than a year. He knew eight foreign languages by the age of eight and even invented his own language, "vedergood."

Why the Brooklyn Bridge Was Once Crossed by 17 Camels and 21 Elephants
On May 30, 1883, a rumor that the Brooklyn Bridge was going to collapse caused a stampede, which killed at least at twleve people. To prove the bridge was safe, P.T. Barnum led a parade of 21 elephants over it.

Jack the Baboon operated a railroad, earned a living, and never made a mistake
A baboon worked as a signalman for the railroad in the late 1800s. He never made a mistake and worked for the railroad until the day he died.

Will & William Wests: The puzzling situation of two inmates who are identical but not related
These are the mugshots of Will West and William West, and they are not related. They were both sent to Leavenworth Prison at the same time, in 1903, and after some confusion, the staff understood they had two different prisoners with the nearly same name, who looked exactly alike. They are part of the reason fingerprints are now used as identification.

New London School Explosion, Deadliest school disaster which killed almost 300 children and teachers
In 1937, a gas leak in the basement at the local school in New London, Texas caused a massive explosion which killed almost 300 children and teachers, the deadliest school disaster in US history. Adolf Hitler even sent his condolences by telegram.

The mysterious secret of Dr James Barry
Before women were allowed to enroll in medical school, Margaret Ann Bulkley studied medicine and assumed the identity of Dr. James Barry for 56 years while dressing as a man. After 46 years of service as an army doctor officer, her secret was not made public until after her death in 1865.

Nicholas Winton ‘British Schindler’: Man who rescued 669 Czech children from Nazis
A man named Nicholas Winton saved 669 kids during WWII and lived almost all his life without letting people know.

Philippines, the largest supplier of Nurses in the World
Philippines is the world’s largest supplier of nurses, supplying roughly 25% of all overseas nurses worldwide.

Vince Coleman, a railway dispatcher, sacrificed his own life
Vince Coleman, a railway dispatcher, sacrificed his life in order to warn an incoming train of an imminent explosion. His telegraph said “Hold up the train. Ammunition ship afire in harbor making for Pier 6 and will explode. Guess this will be my last message. Good-bye, boys.” He saved 300 lives.

June and Jennifer Gibbons The silent twin who Only Spoke to Each Other
Identical twins June and Jennifer Gibbons were born on 11 April 1963 at a military hospital in Aden, Yemen where their father worked as part of the Royal Air Force.

Remembering the 1945 Empire State Building Disaster: When a Plane Met Skyscraper
An airplane crashed into the Empire State Building in 1945. Among other damage, plane parts severed the cables of an elevator and the woman inside fell over 70 stories. She lived and holds the world record for the longest survived elevator fall.

Archaeologists Uncover 2,000-Year-Old Amazonian Cities Using Lidar Technology
Deep in the Ecuadorian Amazon, archaeologists have uncovered an ancient network of urban settlements once inhabited by the Upano people about 2,000 years ago. Using cutting-edge lidar technology, these discoveries reveal a highly organized society featuring sophisticated agricultural systems, drainage canals, and extensive road networks. This transformative find challenges long-held assumptions about ancient Amazonian societies and sheds light on a complex civilization thriving in one of the world’s most biodiverse regions.

The true story Of The Radium Girls that change US labor laws
Hundreds of young women worked in clock factories during World War I, painting watch dials with luminous radium paint. The company lied about the risk of radiation, claiming there was no danger, which resulted in the death of the young women.

The touching story of David Vetter (bubble boy), the 'boy who lived in a bubble
David Vetter lived his whole 12 years in sterile “bubble”. He was “outside” for 20 second after being removed from his mother’s womb. He never touched any human.

What exactly was the US's 'Ghost Army' during WWII?
During WW2, there was a special unit of men dubbed the ‘Ghost Army’. The unit was made of artists, creative and engineers and their job was to create deception about the enemy. From inflatable tanks to phony convoys to scripted conversations in bars intended to spread disinformation, they used all possible tricks to fool the enemy.

Titanoboa cerrejonensis, fossils of the world’s largest species of snake
In 2009 in a coal mine of Columbia, scientists discovered fossils of the world’s largest species of snake. The species is called “Titanoboa cerrejonensis,“and it is from around 60 million years ago. It would have had measured about 48 feet long and weighed about 2,500 pounds

Hedy Lamarr, A Hollywood actress who also a mathematician and inventor
Hollywood actress Hedy Lamarr was also a mathematician and the inventor of frequency hopping spread spectrum, a technology still used for bluetooth and wifi