
Forty years ago, a radio competition began in the Lehigh Valley and resulted in a worldwide media frenzy.
In an attempt to gain publicity, the staff of Allentown radio station WSAN-AM, which was undergoing a rebranding, decided to hold a contest on September 20, 1982.
It was dubbed a “endurance contest,” with three participants competing to see who could spend the longest on the platform of a WSAN billboard located in Whitehall Township, across from the Lehigh Valley Mall, off of Route 22.
A new mobile home would be awarded to the winner.
However, the competitors turned out to be more serious than anticipated, and it took 261 days, a drug bust, and entreaties from government officials to bring the competition to an end.
Ned Teter, a WSAN radio DJ who worked the entire competition, said, “We were all taken a little off guard.”
“You do realize that this occurred long before social media, cell phones, or anything else like that? In 1982, nothing becomes viral. However, this was picked up by a few major publications, and after that, there were waves upon waves of coverage.
A housing crisis
The contestants were:
Mike MacKay was a newlywed in his first year of marriage and had a job. In a 2017 documentary titled “Billboard Boys,” it is stated that MacKay submitted 47,000 contest entries to WSAN, stating that he was unable to afford housing even with a steady job. In 2006, MacKay passed away.
It is purported that Dalton Young entered roughly a thousand contests shortly after his release from the United States. military. While residing on the billboard, he was ultimately taken into custody by an undercover police officer for marijuana-related offenses.
There are rumors that Ron Kistler submitted 4,004 entries to the WSAN office. He claimed in the documentary that he was only competing for a house, not for attention.
For more than a year, the competitors occupied the billboard platform equipped with space heaters, tents, toilets, phones, radios, and even a pulley system that allowed loved ones to bring them food and other necessities.
Housing shortages in the Lehigh Valley in the early 1980s contributed to the competitors’ devotion. Mobile homes were not affordable because the region’s manufacturing industry was in decline, despite their valued $18,000 (roughly $55,000 today).
Teter remarked, “These were three guys that, you know, they’re out of work.” These unfortunate people served as a symbol of the era. In 1982, we were in the epicenter of the Rust Belt, where jobs were limited.
One person who is familiar with the story well claims that the Lehigh Valley’s current affordable housing crisis isn’t all that different.
The 2017 documentary “Billboard Boys” about the radio competition was directed by Pat Taggart.
According to Taggart, “there isn’t enough housing on the market, and prices are sky high. We have a different housing crisis today.” “Thus, while different, there is still a significant gap between the wealthy and the poor, as well as extreme economic stress both then and now.”
Public opinion sours
According to Taggart, the Lehigh Valley’s public sentiment toward the men on the billboard grew sour during the competition.
After about six months, the police accused Young of being a marijuana dealer while residing on the billboard. The Lehigh Valley residents then began to grow irritated with the competition.
“People’s perception had significantly changed from finding this fascinating and cool to thinking it was a disgrace to the Lehigh Valley,” according to Taggart. People driving by stopped to stare at the men on the billboard, saying, “You know, guy’s dealing drugs up there, and there was fender benders constantly,” Taggart said. Taggart said bystanders also used to hang out and party at the base of the billboard all night long and it was common to find empty beer bottles and other garbage underneath it in the mornings after a weekend.
An abrupt end
The competitors on the billboard were a constant source of pressure.
Following Young’s arrest and elimination from the competition, Taggart remarked, “You have two guys left – Mike MacKay and Ron Kistler.” “And they just stayed, making it very evident that they had no intention of leaving without a place to live.”
According to Taggart, the competitors’ focus shifted toward the end of the competition from competing against each other to competing against the radio station.
On June 7, 1983, WSAN and the contest’s sponsor, Love Homes, gave in to public and political pressure.
They offered a free vacation, a Chevy car, and a mobile home to each of the two surviving competitors.
That was the end when MacKay and Kistler descended from the billboard simultaneously.
The story will hopefully still be made into a feature film, according to director Pat Taggart.

The World’s First Seismograph: How Ancient China Detected Earthquakes 1,800 Years Ago
Over 1,800 years ago, long before modern technology, the ancient Chinese astronomer and inventor Zhang Heng created the world’s first seismograph in 132 AD. This ingenious bronze device could detect distant earthquakes by releasing small balls from dragons’ mouths into toads’ mouths—each indicating a different compass direction. Its historic detection of an earthquake 400 miles away astonished the imperial court and transformed the way societies understood and responded to seismic events.

Nuclear bomb accidentally dropped on North Carolina in 196
4 January 1961: The 4241st Strategic Wing's Boeing B-52G-95-BW Stratofortress, serial number 58-0187, was on a 24-hour airborne alert mission off the United States' Atlantic Coast.

Ancient Jericho: The First Walled City In History
The ancient city of Jericho is the world's oldest walled city, with evidence of stone fortifications dating back nearly 9000 years.

June and Jennifer Gibbons The silent twin who Only Spoke to Each Other
Identical twins June and Jennifer Gibbons were born on 11 April 1963 at a military hospital in Aden, Yemen where their father worked as part of the Royal Air Force.

The incredible story of a plane that lost its roof in mid-flight and the light signal that saved 94 lives.
On April 28, 1988, Aloha Airlines flight 243 was on the way to Honolulu from Hilo when a huge portion of the upper part of the fuselage blew off the airplane.

Roller Coasters were First Invented to Distract People from sin
Roller coasters were invented to distract Americans from sin. In the 1880s, hosiery businessman LaMarcus Thompson didn’t like that Americans were going to places like saloons and brothels and created the first roller coaster on Coney Island to persuade them to go there instead.

Ea-Nasir: world's oldest written customer complaint
This clay tablet, written in cuneiform, is the oldest known written customer complaint about the delivery of poor quality copper ingots. Originally from ancient Babylon, the tablet dates back to 1750 BCE, and it was written by a customer named Nanni to a merchant named Ea-Nasir. It is currently housed in the British Museum.

Man's Blood Helped Save Millions of Babies
Australian blood donor James Harrison has been one of our most impressive and valued donors, having donated for 60 years. Know his story, how he was a pioneer of our Anti-D program, and why this matters.

Poto And Cabengo: The Secret Language Of Twins
Poto and Cabengo, as the two girls called each other, communicated in their own language. The twins were ignored by their parents and secluded from the outside world because their father felt they were developmentally retarded, and their unique language evolved as a result of that neglect.

The Amazing Truth About The German U-Boat That Was Sunk By A Toilet
During WWII, a German captain and an engineer flushed the submarine's high-tech toilet incorrectly, causing the vessel to rapidly fill with water. British planes patrolling the sea attacked them as the submarine was brought to the surface. While many members of the crew were killed in the attack, the captain escaped!

Will & William Wests: The puzzling situation of two inmates who are identical but not related
These are the mugshots of Will West and William West, and they are not related. They were both sent to Leavenworth Prison at the same time, in 1903, and after some confusion, the staff understood they had two different prisoners with the nearly same name, who looked exactly alike. They are part of the reason fingerprints are now used as identification.

Jack the Baboon operated a railroad, earned a living, and never made a mistake
A baboon worked as a signalman for the railroad in the late 1800s. He never made a mistake and worked for the railroad until the day he died.

Charlie Brown and Franz Stigler incident: Enemy became friends
During WWII, a German pilot spotted an American pilot’s crippled plane in the sky. Tailing it, he noticed that gunner was dead, crew injured, and they posed no threat. Instead of destroying the plane, he led it to safety. 40 years later, the two pilots reunited.

Mario Segale, Developer Who Inspired Nintendo to Name Super Mario
Super Mario is named after real-life businessman Mario Segale, who was renting out a warehouse to Nintendo. After Nintendo fell far behind on rent, Segale did not evict them but gave them a second chance to come up with the money. Nintendo succeeded and named their main character after him.

Top 10 most cruel medical procedures that are being used today
We are all aware that medicine has advanced dramatically over the last fifty years. There are several modern medical approaches available today, but this was not always the case. However, the past of medicine is a dark one. Medical leeches, lobotomy, vascular surgery, cranial stenosis, and even electroshock therapy are all options. These are only a couple of the cruel healing techniques that are still in use today.

What exactly was the US's 'Ghost Army' during WWII?
During WW2, there was a special unit of men dubbed the ‘Ghost Army’. The unit was made of artists, creative and engineers and their job was to create deception about the enemy. From inflatable tanks to phony convoys to scripted conversations in bars intended to spread disinformation, they used all possible tricks to fool the enemy.

The Day an Israeli F-15 Landed with One Wing: Zivi Nedivi’s Unbelievable Mid-Air Survival
Discover the astonishing true story of Israeli pilot Zivi Nedivi, who safely landed an F-15 after a mid-air collision tore off its entire right wing. Learn how skill, quick thinking, and the F-15’s unique design turned a disaster into a legendary feat in aviation history

Sylvan Goldman: The Visionary Who Revolutionized Shopping with the Cart
The inventor of shopping carts, Sylvan Goldman, had to hire several male and female models to push carts around in his store, demonstrate their utility, and explain their use to other customers, due to not catching on initially.

Ancient Egyptians Had Pregnancy Tests Over 3500 Years Ago
The ancient Egyptians used a pregnancy test that involved potentially pregnant women peeing on barley and wheat seeds. Plant growth indicated pregnancy: barley for a boy and wheat for a girl. Later tests revealed that pregnant women's urine causes plant growth 70% of the time, whereas non-pregnant women's urine does not.

15 interesting facts about Queen Elizabeth II
Queen Elizabeth II, who ruled Britain for 70 years, has away at the age of 96. She was the country's longest-reigning monarch. Here are some little-known facts about her.

Why This Belgian Bar Makes You Trade Your Shoe for a Beer
To prevent tourists from stealing their beer glasses, some bars in Belgium require people to hand over one of their shoes as a deposit which is then put in a basket and hung from the ceiling. These shoe baskets have also become an attraction.

The true story of Annie Oakley, legendary sharpshooter
Anne Oakley was such a good shooter that she could split a playing card help edge-on, hit dimes thrown into the air, shoot cigarette from her husband's lips, and pierce a playing card thrown into the air before it hit the ground.

The mysterious secret of Dr James Barry
Before women were allowed to enroll in medical school, Margaret Ann Bulkley studied medicine and assumed the identity of Dr. James Barry for 56 years while dressing as a man. After 46 years of service as an army doctor officer, her secret was not made public until after her death in 1865.

New London School Explosion, Deadliest school disaster which killed almost 300 children and teachers
In 1937, a gas leak in the basement at the local school in New London, Texas caused a massive explosion which killed almost 300 children and teachers, the deadliest school disaster in US history. Adolf Hitler even sent his condolences by telegram.

Louis Le Prince Invented the motion picture camera, and then he mysteriously disappeared
Louis Le Prince, the inventor of motion pictures, vanished without a trace in 1890. Thomas Edison quickly claimed the title of "first and sole inventor of cinema," even taking Le Prince's son to court to dispute it. A few years later, the son also dies under mysterious circumstances.