Current Date: 02 Feb, 2026
{{entry.title}}

3 men lived on top of a billboard in tents for almost 9 months

From 1982-1983, three men in Allentown PA competed in a radio contest in which they lived on top of a billboard in tents. Whoever stayed up longest would win a house. Due to economic pressure from the recession, none of the contestants wanted to give up, so the contest lasted almost 9 months.

Forty years ago, a radio competition began in the Lehigh Valley and resulted in a worldwide media frenzy.

In an attempt to gain publicity, the staff of Allentown radio station WSAN-AM, which was undergoing a rebranding, decided to hold a contest on September 20, 1982.

It was dubbed a “endurance contest,” with three participants competing to see who could spend the longest on the platform of a WSAN billboard located in Whitehall Township, across from the Lehigh Valley Mall, off of Route 22.

A new mobile home would be awarded to the winner.

However, the competitors turned out to be more serious than anticipated, and it took 261 days, a drug bust, and entreaties from government officials to bring the competition to an end.

Ned Teter, a WSAN radio DJ who worked the entire competition, said, “We were all taken a little off guard.”


“You do realize that this occurred long before social media, cell phones, or anything else like that? In 1982, nothing becomes viral. However, this was picked up by a few major publications, and after that, there were waves upon waves of coverage.

A housing crisis

The contestants were:

Mike MacKay was a newlywed in his first year of marriage and had a job. In a 2017 documentary titled “Billboard Boys,” it is stated that MacKay submitted 47,000 contest entries to WSAN, stating that he was unable to afford housing even with a steady job. In 2006, MacKay passed away.

It is purported that Dalton Young entered roughly a thousand contests shortly after his release from the United States. military. While residing on the billboard, he was ultimately taken into custody by an undercover police officer for marijuana-related offenses.

There are rumors that Ron Kistler submitted 4,004 entries to the WSAN office. He claimed in the documentary that he was only competing for a house, not for attention.

For more than a year, the competitors occupied the billboard platform equipped with space heaters, tents, toilets, phones, radios, and even a pulley system that allowed loved ones to bring them food and other necessities.

Housing shortages in the Lehigh Valley in the early 1980s contributed to the competitors’ devotion. Mobile homes were not affordable because the region’s manufacturing industry was in decline, despite their valued $18,000 (roughly $55,000 today).

Teter remarked, “These were three guys that, you know, they’re out of work.” These unfortunate people served as a symbol of the era. In 1982, we were in the epicenter of the Rust Belt, where jobs were limited.

One person who is familiar with the story well claims that the Lehigh Valley’s current affordable housing crisis isn’t all that different.

The 2017 documentary “Billboard Boys” about the radio competition was directed by Pat Taggart.

According to Taggart, “there isn’t enough housing on the market, and prices are sky high. We have a different housing crisis today.” “Thus, while different, there is still a significant gap between the wealthy and the poor, as well as extreme economic stress both then and now.”

Public opinion sours

According to Taggart, the Lehigh Valley’s public sentiment toward the men on the billboard grew sour during the competition.

After about six months, the police accused Young of being a marijuana dealer while residing on the billboard. The Lehigh Valley residents then began to grow irritated with the competition.

“People’s perception had significantly changed from finding this fascinating and cool to thinking it was a disgrace to the Lehigh Valley,” according to Taggart. People driving by stopped to stare at the men on the billboard, saying, “You know, guy’s dealing drugs up there, and there was fender benders constantly,” Taggart said. Taggart said bystanders also used to hang out and party at the base of the billboard all night long and it was common to find empty beer bottles and other garbage underneath it in the mornings after a weekend.

An abrupt end

The competitors on the billboard were a constant source of pressure.

Following Young’s arrest and elimination from the competition, Taggart remarked, “You have two guys left – Mike MacKay and Ron Kistler.” “And they just stayed, making it very evident that they had no intention of leaving without a place to live.”

According to Taggart, the competitors’ focus shifted toward the end of the competition from competing against each other to competing against the radio station.

On June 7, 1983, WSAN and the contest’s sponsor, Love Homes, gave in to public and political pressure.

They offered a free vacation, a Chevy car, and a mobile home to each of the two surviving competitors.

That was the end when MacKay and Kistler descended from the billboard simultaneously.

The story will hopefully still be made into a feature film, according to director Pat Taggart.

Similar Stories
Ea-Nasir: world's oldest written customer complaint

Ea-Nasir: world's oldest written customer complaint

This clay tablet, written in cuneiform, is the oldest known written customer complaint about the delivery of poor quality copper ingots. Originally from ancient Babylon, the tablet dates back to 1750 BCE, and it was written by a customer named Nanni to a merchant named Ea-Nasir. It is currently housed in the British Museum.

Irena Sendler: woman who rescued Jews during holocaust

Irena Sendler: woman who rescued Jews during holocaust

Irene Sendler was the Zegota resistance group's head of the children's department. She risked her life to smuggle children out of the Warsaw ghetto, place them with Polish families or orphanages, give each child a new identity, and keep records so that they could be returned to their families. In 1943, the Gestapo arrested and sentenced her to death, but she was rescued by Zegota.

Did Gil Pérez Really Teleport from Manila to Mexico Overnight? The 1593 Mystery

Did Gil Pérez Really Teleport from Manila to Mexico Overnight? The 1593 Mystery

On October 24, 1593, while performing his guard duties at Manila's Governor's Palace in the Philippines, Gil Perez stopped to lean against a wall and sleep for a while. He opened his eyes to find himself in an unusual environment. Gil was in the Plaza Mayor in Mexico City. They imprisoned Perez, but the authorities in Mexico City decided to release him and return him home.

Why was the Eiffel Tower almost demolished

Why was the Eiffel Tower almost demolished

The Eiffel Tower was intended to be a temporary structure for the World's Fair in 1889, but it was nearly dismantled and sold for scrap metal. It was saved because of its potential use as a radio antenna, and it now serves as a tourist attraction as well as a working broadcast tower.

Medals of Friendship: The Enduring Olympic Story of 1936

Medals of Friendship: The Enduring Olympic Story of 1936

At the 1936 Summer Olympics, two Japanese pole vaulters named Sueo Oe and Shuhei Nishida tied for second, but they declined to compete against each other. As a result, Nishida was awarded the silver medal and Oe won a bronze medal. Upon returning to Japan, the athletes had their medals cut in half and spliced together to create new "friendship medals," which were half silver and half bronze.

8 Interesting Facts About The Unsinkable Ship, TITANIC

8 Interesting Facts About The Unsinkable Ship, TITANIC

If you ask your friends what's the most famous ship in history the answer in most cases will be the same, of course the legendary Titanic. Its history is full of mysteries, at first it was a source of hope and national pride as well as proof of the triumphs of mankind but it soon became a source of nostalgia and pain, the extent of which cannot be described in words.

How Sleep Deprivation Was Once Used as Torture

How Sleep Deprivation Was Once Used as Torture

Sleep deprivation, long before modern interrogation techniques, was considered a “clean” and effective form of torture—leaving no physical scars, yet breaking minds with haunting silence. Victims endured days and nights without rest, leading to vivid hallucinations, disorientation, and psychological torment. This article traces the dark history of sleep deprivation as a weapon, examines the science behind its effects on the brain, and shines a light on the painful balance between human endurance and cruelty in the annals of coercion.

The day Iceland's women went on strike

The day Iceland's women went on strike

Icelandic women went on strike for equal rights on October 24, 1975. 90% of women walked out of their jobs and homes, effectively shutting down the entire country. The men were struggling to keep up. The following year, Parliament passed a law requiring equal pay. Iceland elected the world's first female President five years later. Iceland now has the highest gender equality rate in the world.