
Forty years ago, a radio competition began in the Lehigh Valley and resulted in a worldwide media frenzy.
In an attempt to gain publicity, the staff of Allentown radio station WSAN-AM, which was undergoing a rebranding, decided to hold a contest on September 20, 1982.
It was dubbed a “endurance contest,” with three participants competing to see who could spend the longest on the platform of a WSAN billboard located in Whitehall Township, across from the Lehigh Valley Mall, off of Route 22.
A new mobile home would be awarded to the winner.
However, the competitors turned out to be more serious than anticipated, and it took 261 days, a drug bust, and entreaties from government officials to bring the competition to an end.
Ned Teter, a WSAN radio DJ who worked the entire competition, said, “We were all taken a little off guard.”
“You do realize that this occurred long before social media, cell phones, or anything else like that? In 1982, nothing becomes viral. However, this was picked up by a few major publications, and after that, there were waves upon waves of coverage.
A housing crisis
The contestants were:
Mike MacKay was a newlywed in his first year of marriage and had a job. In a 2017 documentary titled “Billboard Boys,” it is stated that MacKay submitted 47,000 contest entries to WSAN, stating that he was unable to afford housing even with a steady job. In 2006, MacKay passed away.
It is purported that Dalton Young entered roughly a thousand contests shortly after his release from the United States. military. While residing on the billboard, he was ultimately taken into custody by an undercover police officer for marijuana-related offenses.
There are rumors that Ron Kistler submitted 4,004 entries to the WSAN office. He claimed in the documentary that he was only competing for a house, not for attention.
For more than a year, the competitors occupied the billboard platform equipped with space heaters, tents, toilets, phones, radios, and even a pulley system that allowed loved ones to bring them food and other necessities.
Housing shortages in the Lehigh Valley in the early 1980s contributed to the competitors’ devotion. Mobile homes were not affordable because the region’s manufacturing industry was in decline, despite their valued $18,000 (roughly $55,000 today).
Teter remarked, “These were three guys that, you know, they’re out of work.” These unfortunate people served as a symbol of the era. In 1982, we were in the epicenter of the Rust Belt, where jobs were limited.
One person who is familiar with the story well claims that the Lehigh Valley’s current affordable housing crisis isn’t all that different.
The 2017 documentary “Billboard Boys” about the radio competition was directed by Pat Taggart.
According to Taggart, “there isn’t enough housing on the market, and prices are sky high. We have a different housing crisis today.” “Thus, while different, there is still a significant gap between the wealthy and the poor, as well as extreme economic stress both then and now.”
Public opinion sours
According to Taggart, the Lehigh Valley’s public sentiment toward the men on the billboard grew sour during the competition.
After about six months, the police accused Young of being a marijuana dealer while residing on the billboard. The Lehigh Valley residents then began to grow irritated with the competition.
“People’s perception had significantly changed from finding this fascinating and cool to thinking it was a disgrace to the Lehigh Valley,” according to Taggart. People driving by stopped to stare at the men on the billboard, saying, “You know, guy’s dealing drugs up there, and there was fender benders constantly,” Taggart said. Taggart said bystanders also used to hang out and party at the base of the billboard all night long and it was common to find empty beer bottles and other garbage underneath it in the mornings after a weekend.
An abrupt end
The competitors on the billboard were a constant source of pressure.
Following Young’s arrest and elimination from the competition, Taggart remarked, “You have two guys left – Mike MacKay and Ron Kistler.” “And they just stayed, making it very evident that they had no intention of leaving without a place to live.”
According to Taggart, the competitors’ focus shifted toward the end of the competition from competing against each other to competing against the radio station.
On June 7, 1983, WSAN and the contest’s sponsor, Love Homes, gave in to public and political pressure.
They offered a free vacation, a Chevy car, and a mobile home to each of the two surviving competitors.
That was the end when MacKay and Kistler descended from the billboard simultaneously.
The story will hopefully still be made into a feature film, according to director Pat Taggart.

How did Howard Florey discover penicillin
Penicillin was discovered by Alexander Fleming, but he never attempted to turn it into an antibiotic. It wasn't until ten years later that Howard Florey discovered Fleming's obscure paper and understood the mold's potential. Up to 200 million lives may have been saved as a result of Florey's work.

Archaeologists Uncover 2,000-Year-Old Amazonian Cities Using Lidar Technology
Deep in the Ecuadorian Amazon, archaeologists have uncovered an ancient network of urban settlements once inhabited by the Upano people about 2,000 years ago. Using cutting-edge lidar technology, these discoveries reveal a highly organized society featuring sophisticated agricultural systems, drainage canals, and extensive road networks. This transformative find challenges long-held assumptions about ancient Amazonian societies and sheds light on a complex civilization thriving in one of the world’s most biodiverse regions.

Ancient Egyptians Had Pregnancy Tests Over 3500 Years Ago
The ancient Egyptians used a pregnancy test that involved potentially pregnant women peeing on barley and wheat seeds. Plant growth indicated pregnancy: barley for a boy and wheat for a girl. Later tests revealed that pregnant women's urine causes plant growth 70% of the time, whereas non-pregnant women's urine does not.

Remembering the miracles of the 1985 Mexico earthquake (unbelievable stories)
In 1985, after an 8.0 magnitude earthquake hit Mexico City, nearly all newborn babies survived a collapsed hospital. They are known as “Miracle Babies” for surviving 7 days without nourishment, water, warmth or human contact.

Moondyne Joe: The story of Australia's most notorious prison escapee
A man named Joseph Bolitho Johns (A.K.A Moondyne Joe) broke out of Australian prisons so many times that the police were compelled to build a special cell just for him. He escaped from that as well.

D.B. Cooper: Man who hijacked a plane and jumped out with a $200,000
On November 22, 1971, DB Cooper hijacked a Boeing 727, drank a whisky, smoked a fag, and then jumped out of the plane with $200,000. He was never again seen.

Marion Stokes recorded 30 years of television
Marion Stokes, a Philadelphia woman began taping whatever was on television in 1979 and didn’t stop until her death in 2012. The 71,000 VHS and Betamax tapes she made are the most complete collection preserving this era of TV. They are being digitized by the Internet Archive.

Blanche Monnier: Imprisoned For 25 Years For Falling in Love
Blanche Monnier, she was a French woman noted for her beauty, she wished to marry an old lawyer that her mother disapproved of, so she locked her in a small dark room in her attic for 25 years.

1972 Andes Plane Crash Survivor recall the terrifying Struggles to Stay Alive
On October 13, 1972, a plane carrying a rugby team from Uruguay crashed in the Andes between Chile and Argentina. The survivors were in brutal conditions - high altitude, bitter cold, and the lack of food—and faced the most terrible choice—eating the frozen flesh of their dead friends or starving to death themselves.

During the 1996 Olympic bombing, Richard Jewell falsely accused of committing the crime after saving dozens of people
Richard Jewell, an American security guard, discovered a bomb during the 1996 Olympic Games in Atlanta and assisted in the evacuation, but was later wrongfully accused and faced public scrutiny. He was cleared, but it had a lasting impact on him until his death in 2007 at the age of 44.

The story of a man who spent 72 hours with 72 venomous snakes to prove they only bite when provoked
In the 1980s, an Indian man spent 72 hours in a glass cabin with 72 snakes, some of which were extremely venomous. His aim was to prove that snakes only attack when provoked. Remarkably, he was not bitten once in those 72 hours and even set a Guinness World Record in the process.

Will & William Wests: The puzzling situation of two inmates who are identical but not related
These are the mugshots of Will West and William West, and they are not related. They were both sent to Leavenworth Prison at the same time, in 1903, and after some confusion, the staff understood they had two different prisoners with the nearly same name, who looked exactly alike. They are part of the reason fingerprints are now used as identification.

Why Comedians Failed to Make Sober Sue Laugh in the Early 1900s
In the bustling vaudeville scene of early 20th century New York, a mysterious performer known as "Sober Sue" captured public imagination not for jokes or songs, but for her unshakable stoicism—she never smiled or laughed. A local theater even offered a tempting reward of $1,000 to anyone who could make her laugh, drawing crowds and famous comedians eager to claim the prize. Despite countless hilarious attempts, Sue remained expressionless, a mystery that baffled performers and audiences until it was revealed that she suffered from facial paralysis, explaining her unchanging demeanor.

Nicholas Winton ‘British Schindler’: Man who rescued 669 Czech children from Nazis
A man named Nicholas Winton saved 669 kids during WWII and lived almost all his life without letting people know.

Thomas Baker's heroic act that earned him the "Medal of Honor" was 8 bullets until death
Thomas Baker instructed his team to leave him with a pistol and eight bullets propped up against a tree after he was injured. Later, American troops discovered the now-deceased Baker in the same location, lying next to eight dead Japanese soldiers and carrying an empty pistol.

The Horrific story of Ariel Castro and the Cleveland abduction
Cleveland abduction victims Gina DeJesus, Michelle Knight, and Amanda Berry were forced to live in Ariel Castro's house of horrors for 10 years. He raped and beat them until they escaped in 2013.

how Ferris wheel invented
In 1891, Chicago challenged engineers to create a structure to surpass the Eiffel Tower for the World's Columbian Exposition. George Washington Gale Ferris jr. responded with the original Ferris Wheel, a giant rotating structure elevating visitors above the city. This invention became an iconic attraction at the fair.

The day Iceland's women went on strike
Icelandic women went on strike for equal rights on October 24, 1975. 90% of women walked out of their jobs and homes, effectively shutting down the entire country. The men were struggling to keep up. The following year, Parliament passed a law requiring equal pay. Iceland elected the world's first female President five years later. Iceland now has the highest gender equality rate in the world.

How 18th Century Women’s Rights Movements Shaped Modern Equality
The 18th century marked a turning point in the quest for women’s rights, as passionate voices challenged centuries of gender inequality and laid the groundwork for modern feminism. From pioneers like Mary Wollstonecraft to revolutionary declarations and early advocacy, this era sparked debates on education, political participation, and social justice that continue to resonate today. Journey through the origins of women’s rights movements and discover how their bold ideas shaped the fight for equality.

What Was the Beast of Gévaudan?
Between 1764 and 1767, a mysterious animal called the Beast of Gévaudan terrorized the French village called Gévaudan. It attacked and killed about 100 adults and children. While most believe it was a wolf, some say it may have been a wolf-dog hybrid, hyena or even a lion, but without any genetic evidence, the beast will remain a mystery forever.

Mother who spent entire life savings for daughter’s cancer treatment won the lottery
A mother won $2 million from a $10 scratch-off lottery ticket after she spent all of her entire life savings to pay her daughter’s cancer treatment. She bought the winning ticket after her daughter’s last cancer treatment.

Ancient Jericho: The First Walled City In History
The ancient city of Jericho is the world's oldest walled city, with evidence of stone fortifications dating back nearly 9000 years.

Quaker Oats Fed Children with Radioactive Oatmeal
In the 1940s and 1950s, Quaker Oats and MIT conducted experiments on radioactive iron and calcium-containing cereal. The diet was part of a study to see if the nutrients in Quaker oatmeal traveled throughout the body. In January 1998, a $1.85 million settlement was reached for 30 victims who came forward.

Why the Brooklyn Bridge Was Once Crossed by 17 Camels and 21 Elephants
On May 30, 1883, a rumor that the Brooklyn Bridge was going to collapse caused a stampede, which killed at least at twleve people. To prove the bridge was safe, P.T. Barnum led a parade of 21 elephants over it.

Henry Ford, The man popularizing the concept of the weekend off
Henry Ford was the first Industrial Giant to give his employees both Saturday and Sunday off in the hope of encouraging more leisurely use of automobiles and thus popularizing the concept of the "weekend."