Forty years ago, a radio competition began in the Lehigh Valley and resulted in a worldwide media frenzy.
In an attempt to gain publicity, the staff of Allentown radio station WSAN-AM, which was undergoing a rebranding, decided to hold a contest on September 20, 1982.
It was dubbed a “endurance contest,” with three participants competing to see who could spend the longest on the platform of a WSAN billboard located in Whitehall Township, across from the Lehigh Valley Mall, off of Route 22.
A new mobile home would be awarded to the winner.
However, the competitors turned out to be more serious than anticipated, and it took 261 days, a drug bust, and entreaties from government officials to bring the competition to an end.
Ned Teter, a WSAN radio DJ who worked the entire competition, said, “We were all taken a little off guard.”
“You do realize that this occurred long before social media, cell phones, or anything else like that? In 1982, nothing becomes viral. However, this was picked up by a few major publications, and after that, there were waves upon waves of coverage.
A housing crisis
The contestants were:
Mike MacKay was a newlywed in his first year of marriage and had a job. In a 2017 documentary titled “Billboard Boys,” it is stated that MacKay submitted 47,000 contest entries to WSAN, stating that he was unable to afford housing even with a steady job. In 2006, MacKay passed away.
It is purported that Dalton Young entered roughly a thousand contests shortly after his release from the United States. military. While residing on the billboard, he was ultimately taken into custody by an undercover police officer for marijuana-related offenses.
There are rumors that Ron Kistler submitted 4,004 entries to the WSAN office. He claimed in the documentary that he was only competing for a house, not for attention.
For more than a year, the competitors occupied the billboard platform equipped with space heaters, tents, toilets, phones, radios, and even a pulley system that allowed loved ones to bring them food and other necessities.
Housing shortages in the Lehigh Valley in the early 1980s contributed to the competitors’ devotion. Mobile homes were not affordable because the region’s manufacturing industry was in decline, despite their valued $18,000 (roughly $55,000 today).
Teter remarked, “These were three guys that, you know, they’re out of work.” These unfortunate people served as a symbol of the era. In 1982, we were in the epicenter of the Rust Belt, where jobs were limited.
One person who is familiar with the story well claims that the Lehigh Valley’s current affordable housing crisis isn’t all that different.
The 2017 documentary “Billboard Boys” about the radio competition was directed by Pat Taggart.
According to Taggart, “there isn’t enough housing on the market, and prices are sky high. We have a different housing crisis today.” “Thus, while different, there is still a significant gap between the wealthy and the poor, as well as extreme economic stress both then and now.”
Public opinion sours
According to Taggart, the Lehigh Valley’s public sentiment toward the men on the billboard grew sour during the competition.
After about six months, the police accused Young of being a marijuana dealer while residing on the billboard. The Lehigh Valley residents then began to grow irritated with the competition.
“People’s perception had significantly changed from finding this fascinating and cool to thinking it was a disgrace to the Lehigh Valley,” according to Taggart. People driving by stopped to stare at the men on the billboard, saying, “You know, guy’s dealing drugs up there, and there was fender benders constantly,” Taggart said. Taggart said bystanders also used to hang out and party at the base of the billboard all night long and it was common to find empty beer bottles and other garbage underneath it in the mornings after a weekend.
An abrupt end
The competitors on the billboard were a constant source of pressure.
Following Young’s arrest and elimination from the competition, Taggart remarked, “You have two guys left – Mike MacKay and Ron Kistler.” “And they just stayed, making it very evident that they had no intention of leaving without a place to live.”
According to Taggart, the competitors’ focus shifted toward the end of the competition from competing against each other to competing against the radio station.
On June 7, 1983, WSAN and the contest’s sponsor, Love Homes, gave in to public and political pressure.
They offered a free vacation, a Chevy car, and a mobile home to each of the two surviving competitors.
That was the end when MacKay and Kistler descended from the billboard simultaneously.
The story will hopefully still be made into a feature film, according to director Pat Taggart.
Reason Behind The Suicide Of Christine Chubbuck Live On Air
Actor Rebecca Hall had serious reservations about tackling the macabre story around why Chubbuck killed herself in 1974. So what changed her mind?
Inside China’s Footbinding Tradition: The Painful Ritual of Lotus Shoes and Bound Feet
In China, Lotus shoes were used to bind women's feet to keep their feet small
The unbroken seal on King Tutankhamun's tomb until 1922
The unbroken seal of Tutankhamun's tomb before it was opened in 1923, it was unbroken for over 3000 years.
Top 10 Greatest and shocking Archaeological Discoveries of All Time
While we're all locked at home, there's no better way to escape to another time and place than to learn about amazing archeological sites and discoveries from around the world. Here are the 10 greatest and shocking archaeological discoveries —and don't be shocked if they inspire future trip plans whenever it's safe to do so again.
The Littlest Skyscraper: How J.D. McMahon’s 480-Inch Con Fooled Investors in 1919
In 1919, J.D. McMahon convinced investors to fund a 480-foot skyscraper, but he labeled the plans as 480 inches, building a 40-foot structure instead. After taking $200,000, he won in court since the plans matched what he built.
The youngest person executed, George Stinney Jr was proven innocent
In 1944, George Stinney Jr. was 14 years old when he was executed in South Carolina. It took only ten minutes to convict him — and 70 years to exonerate him.
Shizo Kanakuri’s 1912 Olympic Marathon Finished 54 Years
At the 1912 Olympics, a marathon runner quit and went home to Japan without telling officials and was considered a missing person in Sweden for 50 years. In 1966, he was invited to complete the marathon. His time: 54 years, 8 months, 6 days, 5 hours, 32 minutes, and 20.379 seconds.
The Horrific story of Ariel Castro and the Cleveland abduction
Cleveland abduction victims Gina DeJesus, Michelle Knight, and Amanda Berry were forced to live in Ariel Castro's house of horrors for 10 years. He raped and beat them until they escaped in 2013.
Story of Kathrine Switzer: the first woman to run in Boston Marathon
Before women were allowed to run in the Boston Marathon, Kathrine Switzer participated. A race official attempted to forcefully remove her from the race in 1967, but her boyfriend pushed him down. She was the first female finisher who had a numbered entry in the race.
The mysterious secret of Dr James Barry
Before women were allowed to enroll in medical school, Margaret Ann Bulkley studied medicine and assumed the identity of Dr. James Barry for 56 years while dressing as a man. After 46 years of service as an army doctor officer, her secret was not made public until after her death in 1865.
Saudi Arabia camel carvings dated to prehistoric era
Archaeologists were shocked to discover that a series of camels carved into desert rock faces in north-western Saudi Arabia are actually prehistoric, dating from 7,000-8,000 years ago - before either the Pyramids of Giza or Stonehenge were built.
Franz Ferdinand’s Assassination that sparked World War I
Archduke Franz Ferdinand of Austria and his wife Sophie are shot to death by a Bosnian Serb nationalist during an official visit to the Bosnian capital of Sarajevo on June 28, 1914. The killings sparked a chain of events that led to the eruption of World War I by early August.
D.B. Cooper: Man who hijacked a plane and jumped out with a $200,000
On November 22, 1971, DB Cooper hijacked a Boeing 727, drank a whisky, smoked a fag, and then jumped out of the plane with $200,000. He was never again seen.
Thomas Baker's heroic act that earned him the "Medal of Honor" was 8 bullets until death
Thomas Baker instructed his team to leave him with a pistol and eight bullets propped up against a tree after he was injured. Later, American troops discovered the now-deceased Baker in the same location, lying next to eight dead Japanese soldiers and carrying an empty pistol.
William James Sidis: The smartest person yet forgotten by people
William James Sidis, who was only 11 years old when he enrolled in Hardvard, finished his primary and secondary schooling in less than a year. He knew eight foreign languages by the age of eight and even invented his own language, "vedergood."
Ancient Egyptians Had Pregnancy Tests Over 3500 Years Ago
The ancient Egyptians used a pregnancy test that involved potentially pregnant women peeing on barley and wheat seeds. Plant growth indicated pregnancy: barley for a boy and wheat for a girl. Later tests revealed that pregnant women's urine causes plant growth 70% of the time, whereas non-pregnant women's urine does not.
The incredible story of a plane that lost its roof in mid-flight and the light signal that saved 94 lives.
On April 28, 1988, Aloha Airlines flight 243 was on the way to Honolulu from Hilo when a huge portion of the upper part of the fuselage blew off the airplane.
Robert Odlum, the first person to jump off the Brooklyn Bridge
The first person to jump off the Brooklyn Bridge was a professional high diver who "wanted to demonstrate that people did not die simply by falling through the air, thus encouraging people to be willing to jump from a burning building into a net." He proved himself correct by safely falling 135 feet through the air and dying only when he hit the water.
Sylvan Goldman: The Visionary Who Revolutionized Shopping with the Cart
The inventor of shopping carts, Sylvan Goldman, had to hire several male and female models to push carts around in his store, demonstrate their utility, and explain their use to other customers, due to not catching on initially.
New London School Explosion, Deadliest school disaster which killed almost 300 children and teachers
In 1937, a gas leak in the basement at the local school in New London, Texas caused a massive explosion which killed almost 300 children and teachers, the deadliest school disaster in US history. Adolf Hitler even sent his condolences by telegram.
Terry Fox, a 21-year-old one-legged cancer patient who ran 143 days before dying
Terry Fox was a 21-year-old one-legged cancer patient who ran 3,339 miles across Canada in 143 days before dying.
Atomic Tourism: In the 1950s, nuclear tests in Las Vegas served as a draw for tourists
Between 1950 and 1960, Las Vegas offered “Atomic Tourism” in which guests could watch atomic bombs being tested in the desert as a form of entertainment.
Medieval Medicine: A 1,000-year-old onion and garlic salve kills modern bacterial superbugs
Scientists recreated an Anglo-Saxon manuscript-based 9th century onion and garlic eye remedy and discovered that it killed 90% of antibiotic-resistant staph bacteria (MRSA).
The Baltic Way: the longest unbroken human chain in history
On August 23, 1989, about 2 million people from Latvia, Estonia, and Lithuania formed a human chain that united all 3 countries to show the world their desire to escape the Soviet Union and the communism that brought only suffering and poverty. This power stretched 600 km.
Susanna Salter: The Trailblazing Story of America’s First Female Mayor
In 1887, Susanna Salter became the first female mayor in the United States, elected in Argonia, Kansas. Her nomination was initially a prank by men opposing women in politics. However, she won by a landslide and served effectively, inspiring the women’s suffrage movement and breaking barriers for women in leadership.
