
Forty years ago, a radio competition began in the Lehigh Valley and resulted in a worldwide media frenzy.
In an attempt to gain publicity, the staff of Allentown radio station WSAN-AM, which was undergoing a rebranding, decided to hold a contest on September 20, 1982.
It was dubbed a “endurance contest,” with three participants competing to see who could spend the longest on the platform of a WSAN billboard located in Whitehall Township, across from the Lehigh Valley Mall, off of Route 22.
A new mobile home would be awarded to the winner.
However, the competitors turned out to be more serious than anticipated, and it took 261 days, a drug bust, and entreaties from government officials to bring the competition to an end.
Ned Teter, a WSAN radio DJ who worked the entire competition, said, “We were all taken a little off guard.”
“You do realize that this occurred long before social media, cell phones, or anything else like that? In 1982, nothing becomes viral. However, this was picked up by a few major publications, and after that, there were waves upon waves of coverage.
A housing crisis
The contestants were:
Mike MacKay was a newlywed in his first year of marriage and had a job. In a 2017 documentary titled “Billboard Boys,” it is stated that MacKay submitted 47,000 contest entries to WSAN, stating that he was unable to afford housing even with a steady job. In 2006, MacKay passed away.
It is purported that Dalton Young entered roughly a thousand contests shortly after his release from the United States. military. While residing on the billboard, he was ultimately taken into custody by an undercover police officer for marijuana-related offenses.
There are rumors that Ron Kistler submitted 4,004 entries to the WSAN office. He claimed in the documentary that he was only competing for a house, not for attention.
For more than a year, the competitors occupied the billboard platform equipped with space heaters, tents, toilets, phones, radios, and even a pulley system that allowed loved ones to bring them food and other necessities.
Housing shortages in the Lehigh Valley in the early 1980s contributed to the competitors’ devotion. Mobile homes were not affordable because the region’s manufacturing industry was in decline, despite their valued $18,000 (roughly $55,000 today).
Teter remarked, “These were three guys that, you know, they’re out of work.” These unfortunate people served as a symbol of the era. In 1982, we were in the epicenter of the Rust Belt, where jobs were limited.
One person who is familiar with the story well claims that the Lehigh Valley’s current affordable housing crisis isn’t all that different.
The 2017 documentary “Billboard Boys” about the radio competition was directed by Pat Taggart.
According to Taggart, “there isn’t enough housing on the market, and prices are sky high. We have a different housing crisis today.” “Thus, while different, there is still a significant gap between the wealthy and the poor, as well as extreme economic stress both then and now.”
Public opinion sours
According to Taggart, the Lehigh Valley’s public sentiment toward the men on the billboard grew sour during the competition.
After about six months, the police accused Young of being a marijuana dealer while residing on the billboard. The Lehigh Valley residents then began to grow irritated with the competition.
“People’s perception had significantly changed from finding this fascinating and cool to thinking it was a disgrace to the Lehigh Valley,” according to Taggart. People driving by stopped to stare at the men on the billboard, saying, “You know, guy’s dealing drugs up there, and there was fender benders constantly,” Taggart said. Taggart said bystanders also used to hang out and party at the base of the billboard all night long and it was common to find empty beer bottles and other garbage underneath it in the mornings after a weekend.
An abrupt end
The competitors on the billboard were a constant source of pressure.
Following Young’s arrest and elimination from the competition, Taggart remarked, “You have two guys left – Mike MacKay and Ron Kistler.” “And they just stayed, making it very evident that they had no intention of leaving without a place to live.”
According to Taggart, the competitors’ focus shifted toward the end of the competition from competing against each other to competing against the radio station.
On June 7, 1983, WSAN and the contest’s sponsor, Love Homes, gave in to public and political pressure.
They offered a free vacation, a Chevy car, and a mobile home to each of the two surviving competitors.
That was the end when MacKay and Kistler descended from the billboard simultaneously.
The story will hopefully still be made into a feature film, according to director Pat Taggart.

The Assassination Of King Alexander
The assassination of King Alexander of Yugoslavia marked a pivotal moment in the country's history. This article delves into the rise and reign of King Alexander, exploring his early life and ascension to the throne. It also examines the political and social climate in interwar Yugoslavia, setting the stage for the tensions and challenges that ultimately culminated in his tragic assassination. By understanding the context in which this event unfolded, we can better grasp the significance and impact it had on the nation and its future.

Knockers-up: waking up the Industrial Britain's Workers in 1900-1941
Before alarm clocks were invented, there was a profession called a knocker-up, which involved going from client to client and tapping on their windows (or banging on their doors) with long sticks until they were awake. It lasted into the 1920s.

Vince Coleman, a railway dispatcher, sacrificed his own life
Vince Coleman, a railway dispatcher, sacrificed his life in order to warn an incoming train of an imminent explosion. His telegraph said “Hold up the train. Ammunition ship afire in harbor making for Pier 6 and will explode. Guess this will be my last message. Good-bye, boys.” He saved 300 lives.

William James Sidis: The smartest person yet forgotten by people
William James Sidis, who was only 11 years old when he enrolled in Hardvard, finished his primary and secondary schooling in less than a year. He knew eight foreign languages by the age of eight and even invented his own language, "vedergood."

Mario Segale, Developer Who Inspired Nintendo to Name Super Mario
Super Mario is named after real-life businessman Mario Segale, who was renting out a warehouse to Nintendo. After Nintendo fell far behind on rent, Segale did not evict them but gave them a second chance to come up with the money. Nintendo succeeded and named their main character after him.

The Day an Israeli F-15 Landed with One Wing: Zivi Nedivi’s Unbelievable Mid-Air Survival
Discover the astonishing true story of Israeli pilot Zivi Nedivi, who safely landed an F-15 after a mid-air collision tore off its entire right wing. Learn how skill, quick thinking, and the F-15’s unique design turned a disaster into a legendary feat in aviation history

The Forgotten Story of Semipalatinsk and the Soviet Nuclear Experiments
Between 1949 and 1989, the Semipalatinsk Test Site in Kazakhstan became the primary location for Soviet nuclear weapons tests, exposing millions of unsuspecting villagers to radioactive fallout. Known as the “Polygon of Suffering,” this remote desert witnessed 456 nuclear detonations that caused widespread health crises, birth defects, and generational genetic damage. This article narrates the chilling legacy of Semipalatinsk, unveiling the human cost of Cold War arms development and the ongoing struggle for healing and recognition in Kazakhstan.

History of Treadmill, punishment for prisoners
Treadmills were originally a punishment used to harness human power on a giant wheel used to grind grains, hence the name "treadmill." The History of Treadmill

The story of Bill Haast, who lived to be 100 despite his extensive snake venom injections
Bill Haast immunized himself by injecting snake venom into his blood for several years. He holds the Guinness World Record for surviving the most lethal snake bites, having been bitten over 172 times. Bill became known as "Snake Man" around the world and lived for over 100 years.

The true story Of The Radium Girls that change US labor laws
Hundreds of young women worked in clock factories during World War I, painting watch dials with luminous radium paint. The company lied about the risk of radiation, claiming there was no danger, which resulted in the death of the young women.

Nathan's Famous Doctor Stunt
When Nathan's Famous Hot Dogs first opened in 1916, the owner hired people to dress as doctors and eat hot dogs outside his shop, to convince people his hot dogs were healthy.

Tunnels Dug by ancient giant sloths, A South American Megafauna
For years, scientists didn’t know what caused mysterious cave networks in South America. In 2010, they learned that the caves were actually tunnels dug by ancient giant sloths

Ancient Egyptians Had Pregnancy Tests Over 3500 Years Ago
The ancient Egyptians used a pregnancy test that involved potentially pregnant women peeing on barley and wheat seeds. Plant growth indicated pregnancy: barley for a boy and wheat for a girl. Later tests revealed that pregnant women's urine causes plant growth 70% of the time, whereas non-pregnant women's urine does not.

Quaker Oats Fed Children with Radioactive Oatmeal
In the 1940s and 1950s, Quaker Oats and MIT conducted experiments on radioactive iron and calcium-containing cereal. The diet was part of a study to see if the nutrients in Quaker oatmeal traveled throughout the body. In January 1998, a $1.85 million settlement was reached for 30 victims who came forward.

What Was the Beast of Gévaudan?
Between 1764 and 1767, a mysterious animal called the Beast of Gévaudan terrorized the French village called Gévaudan. It attacked and killed about 100 adults and children. While most believe it was a wolf, some say it may have been a wolf-dog hybrid, hyena or even a lion, but without any genetic evidence, the beast will remain a mystery forever.

Moondyne Joe: The story of Australia's most notorious prison escapee
A man named Joseph Bolitho Johns (A.K.A Moondyne Joe) broke out of Australian prisons so many times that the police were compelled to build a special cell just for him. He escaped from that as well.

The Bizarre (And Magical) Duel Between Chung Ling Soo And Ching Ling Foo
Ching Ling Foo and Chung Ling Soo were two magicians from the early 20th century who were bitter rivals. While Ching Ling Foo was genuinely Chinese, Chung Ling Soo was actually a New Yorker named William Robinson.

The mysterious secret of Dr James Barry
Before women were allowed to enroll in medical school, Margaret Ann Bulkley studied medicine and assumed the identity of Dr. James Barry for 56 years while dressing as a man. After 46 years of service as an army doctor officer, her secret was not made public until after her death in 1865.

Nearest Green, America's first known Black master distiller
Nathan "Nearest" Green was an African-American head stiller who is now more frequently referred to as a master distiller. He was renowned for imparting his distilling knowledge to Jack Daniel, the creator of Jack Daniel's Tennessee whiskey distiller, after Jack Daniel was freed from slavery following the American Civil War.

Why the Brooklyn Bridge Was Once Crossed by 17 Camels and 21 Elephants
On May 30, 1883, a rumor that the Brooklyn Bridge was going to collapse caused a stampede, which killed at least at twleve people. To prove the bridge was safe, P.T. Barnum led a parade of 21 elephants over it.

What is the story behind Wrigley chewing gum?
Wrigley's was originally a soap company that gifted baking powder with their soap. The baking powder became more popular than the soap so they switched to selling baking powder with chewing gum as a gift. The gum became more popular than the baking powder so the company switched to selling gum.

Martin Couney, Saved Thousands of Premature Babies Wasn’t a Doctor at All
Martin Couney never qualified as a medical doctor. However, in the 1900s, he saved thousands of premature babies by exhibiting them in incubators at his Coney Island sideshow. Over the course of his career, he is said to have saved about 6,500 babies that had previously been written off by mainstream medicine.

Why the Word ‘Pen’ Comes from the Latin ‘Penna’ Meaning Feather
The humble word “pen” carries a rich history rooted in ancient times, derived from the Latin word penna, meaning “feather.” Long before modern pens revolutionized writing, feather quills—especially from geese—were the essential tools of scribes, scholars, and artists. This article journeys through the origins of the pen, its evolution, and fascinating trivia about the timeless connection between feathers and writing.

Before Radar: How Giant Acoustic Mirrors Detected Enemy Aircraft in WWI and WWII
Long before radar revolutionized air defense, enormous acoustic mirrors and specialized sound locators stood as the first line of defense against enemy aircraft. Designed as giant “ears,” these structures amplified distant engine noises, allowing operators to detect incoming planes by sound alone. Dive into the intriguing world of these pioneering listening devices, their operation, limitations, and enduring legacy in military history.

The Mouth of Truth: Ancient Rome’s Legendary "Lie Detector" That Bit Off Hands
Discover the chilling legend of the Mouth of Truth (Bocca della Verità) in Ancient Rome—a massive carved stone face believed to bite off the hand of anyone who lied while inserting their hand into its gaping mouth. Uncover the truth behind its eerie reputation and how this ancient artifact became a symbol of honesty and fear.