
Forty years ago, a radio competition began in the Lehigh Valley and resulted in a worldwide media frenzy.
In an attempt to gain publicity, the staff of Allentown radio station WSAN-AM, which was undergoing a rebranding, decided to hold a contest on September 20, 1982.
It was dubbed a “endurance contest,” with three participants competing to see who could spend the longest on the platform of a WSAN billboard located in Whitehall Township, across from the Lehigh Valley Mall, off of Route 22.
A new mobile home would be awarded to the winner.
However, the competitors turned out to be more serious than anticipated, and it took 261 days, a drug bust, and entreaties from government officials to bring the competition to an end.
Ned Teter, a WSAN radio DJ who worked the entire competition, said, “We were all taken a little off guard.”
“You do realize that this occurred long before social media, cell phones, or anything else like that? In 1982, nothing becomes viral. However, this was picked up by a few major publications, and after that, there were waves upon waves of coverage.
A housing crisis
The contestants were:
Mike MacKay was a newlywed in his first year of marriage and had a job. In a 2017 documentary titled “Billboard Boys,” it is stated that MacKay submitted 47,000 contest entries to WSAN, stating that he was unable to afford housing even with a steady job. In 2006, MacKay passed away.
It is purported that Dalton Young entered roughly a thousand contests shortly after his release from the United States. military. While residing on the billboard, he was ultimately taken into custody by an undercover police officer for marijuana-related offenses.
There are rumors that Ron Kistler submitted 4,004 entries to the WSAN office. He claimed in the documentary that he was only competing for a house, not for attention.
For more than a year, the competitors occupied the billboard platform equipped with space heaters, tents, toilets, phones, radios, and even a pulley system that allowed loved ones to bring them food and other necessities.
Housing shortages in the Lehigh Valley in the early 1980s contributed to the competitors’ devotion. Mobile homes were not affordable because the region’s manufacturing industry was in decline, despite their valued $18,000 (roughly $55,000 today).
Teter remarked, “These were three guys that, you know, they’re out of work.” These unfortunate people served as a symbol of the era. In 1982, we were in the epicenter of the Rust Belt, where jobs were limited.
One person who is familiar with the story well claims that the Lehigh Valley’s current affordable housing crisis isn’t all that different.
The 2017 documentary “Billboard Boys” about the radio competition was directed by Pat Taggart.
According to Taggart, “there isn’t enough housing on the market, and prices are sky high. We have a different housing crisis today.” “Thus, while different, there is still a significant gap between the wealthy and the poor, as well as extreme economic stress both then and now.”
Public opinion sours
According to Taggart, the Lehigh Valley’s public sentiment toward the men on the billboard grew sour during the competition.
After about six months, the police accused Young of being a marijuana dealer while residing on the billboard. The Lehigh Valley residents then began to grow irritated with the competition.
“People’s perception had significantly changed from finding this fascinating and cool to thinking it was a disgrace to the Lehigh Valley,” according to Taggart. People driving by stopped to stare at the men on the billboard, saying, “You know, guy’s dealing drugs up there, and there was fender benders constantly,” Taggart said. Taggart said bystanders also used to hang out and party at the base of the billboard all night long and it was common to find empty beer bottles and other garbage underneath it in the mornings after a weekend.
An abrupt end
The competitors on the billboard were a constant source of pressure.
Following Young’s arrest and elimination from the competition, Taggart remarked, “You have two guys left – Mike MacKay and Ron Kistler.” “And they just stayed, making it very evident that they had no intention of leaving without a place to live.”
According to Taggart, the competitors’ focus shifted toward the end of the competition from competing against each other to competing against the radio station.
On June 7, 1983, WSAN and the contest’s sponsor, Love Homes, gave in to public and political pressure.
They offered a free vacation, a Chevy car, and a mobile home to each of the two surviving competitors.
That was the end when MacKay and Kistler descended from the billboard simultaneously.
The story will hopefully still be made into a feature film, according to director Pat Taggart.

Remembering the 1945 Empire State Building Disaster: When a Plane Met Skyscraper
An airplane crashed into the Empire State Building in 1945. Among other damage, plane parts severed the cables of an elevator and the woman inside fell over 70 stories. She lived and holds the world record for the longest survived elevator fall.

How Greek prime minister in 1830’s tried to spread the potato in Greece
A Greek prime minister in 1830’s tried to spread the potato in Greece but people weren’t interested so he put armed guards in front of shipments of potatoes so people would think they were important. People later started stealing these potatoes a lot which spread the crop to all of Greece.

10 world’s most destructive and dangerous volcanic eruptions in history
Volcanic eruptions can devastate cities, change the world's atmosphere, and devastate economic systems. They can create molten lava rivers, mudslides, suffocating ash, and poisonous gases that cause chaos around the world for years. A volcanic explosion's effects can be massive, from its size to its death toll to its economic cost. Here is ten world’s most destructive and dangerous volcanic eruptions in history.

Before Radar: How Giant Acoustic Mirrors Detected Enemy Aircraft in WWI and WWII
Long before radar revolutionized air defense, enormous acoustic mirrors and specialized sound locators stood as the first line of defense against enemy aircraft. Designed as giant “ears,” these structures amplified distant engine noises, allowing operators to detect incoming planes by sound alone. Dive into the intriguing world of these pioneering listening devices, their operation, limitations, and enduring legacy in military history.

Mario Segale, Developer Who Inspired Nintendo to Name Super Mario
Super Mario is named after real-life businessman Mario Segale, who was renting out a warehouse to Nintendo. After Nintendo fell far behind on rent, Segale did not evict them but gave them a second chance to come up with the money. Nintendo succeeded and named their main character after him.

How Dmitri Mendeleev Developed the periodic table of the elements
1850 Dmitri Mendeleev walked almost a thousand miles to Moscow so he could apply for the University of Moscow. Although he was not accepted, he walked to St. Petersburg where he was accepted, And with that education, he developed the the periodic table of the elements

Blanche Monnier: Imprisoned For 25 Years For Falling in Love
Blanche Monnier, she was a French woman noted for her beauty, she wished to marry an old lawyer that her mother disapproved of, so she locked her in a small dark room in her attic for 25 years.

Why Comedians Failed to Make Sober Sue Laugh in the Early 1900s
In the bustling vaudeville scene of early 20th century New York, a mysterious performer known as "Sober Sue" captured public imagination not for jokes or songs, but for her unshakable stoicism—she never smiled or laughed. A local theater even offered a tempting reward of $1,000 to anyone who could make her laugh, drawing crowds and famous comedians eager to claim the prize. Despite countless hilarious attempts, Sue remained expressionless, a mystery that baffled performers and audiences until it was revealed that she suffered from facial paralysis, explaining her unchanging demeanor.

The day Iceland's women went on strike
Icelandic women went on strike for equal rights on October 24, 1975. 90% of women walked out of their jobs and homes, effectively shutting down the entire country. The men were struggling to keep up. The following year, Parliament passed a law requiring equal pay. Iceland elected the world's first female President five years later. Iceland now has the highest gender equality rate in the world.

Reason Behind The Suicide Of Christine Chubbuck Live On Air
Actor Rebecca Hall had serious reservations about tackling the macabre story around why Chubbuck killed herself in 1974. So what changed her mind?

The Assassination Of King Alexander
The assassination of King Alexander of Yugoslavia marked a pivotal moment in the country's history. This article delves into the rise and reign of King Alexander, exploring his early life and ascension to the throne. It also examines the political and social climate in interwar Yugoslavia, setting the stage for the tensions and challenges that ultimately culminated in his tragic assassination. By understanding the context in which this event unfolded, we can better grasp the significance and impact it had on the nation and its future.

8 Interesting Facts About The Unsinkable Ship, TITANIC
If you ask your friends what's the most famous ship in history the answer in most cases will be the same, of course the legendary Titanic. Its history is full of mysteries, at first it was a source of hope and national pride as well as proof of the triumphs of mankind but it soon became a source of nostalgia and pain, the extent of which cannot be described in words.

The mysterious secret of Dr James Barry
Before women were allowed to enroll in medical school, Margaret Ann Bulkley studied medicine and assumed the identity of Dr. James Barry for 56 years while dressing as a man. After 46 years of service as an army doctor officer, her secret was not made public until after her death in 1865.

Martin Couney, Saved Thousands of Premature Babies Wasn’t a Doctor at All
Martin Couney never qualified as a medical doctor. However, in the 1900s, he saved thousands of premature babies by exhibiting them in incubators at his Coney Island sideshow. Over the course of his career, he is said to have saved about 6,500 babies that had previously been written off by mainstream medicine.

Mother who spent entire life savings for daughter’s cancer treatment won the lottery
A mother won $2 million from a $10 scratch-off lottery ticket after she spent all of her entire life savings to pay her daughter’s cancer treatment. She bought the winning ticket after her daughter’s last cancer treatment.

Will & William Wests: The puzzling situation of two inmates who are identical but not related
These are the mugshots of Will West and William West, and they are not related. They were both sent to Leavenworth Prison at the same time, in 1903, and after some confusion, the staff understood they had two different prisoners with the nearly same name, who looked exactly alike. They are part of the reason fingerprints are now used as identification.

The true story of Josephine Myrtle Corbin, the lady born with four legs and two private parts
Josephine Myrtle Corbin, an American sideshow performer born in 1868, had a rare condition known as dipygus, which caused her to have four legs, each smaller inner leg paired with one of her outer legs. Corbin joined the sideshow circuit, captivating audiences as the "Four-Legged Girl from Texas."

Susanna Salter: The Trailblazing Story of America’s First Female Mayor
In 1887, Susanna Salter became the first female mayor in the United States, elected in Argonia, Kansas. Her nomination was initially a prank by men opposing women in politics. However, she won by a landslide and served effectively, inspiring the women’s suffrage movement and breaking barriers for women in leadership.

Ancient Jericho: The First Walled City In History
The ancient city of Jericho is the world's oldest walled city, with evidence of stone fortifications dating back nearly 9000 years.

The Littlest Skyscraper: How J.D. McMahon’s 480-Inch Con Fooled Investors in 1919
In 1919, J.D. McMahon convinced investors to fund a 480-foot skyscraper, but he labeled the plans as 480 inches, building a 40-foot structure instead. After taking $200,000, he won in court since the plans matched what he built.

how Ferris wheel invented
In 1891, Chicago challenged engineers to create a structure to surpass the Eiffel Tower for the World's Columbian Exposition. George Washington Gale Ferris jr. responded with the original Ferris Wheel, a giant rotating structure elevating visitors above the city. This invention became an iconic attraction at the fair.

Medieval Medicine: A 1,000-year-old onion and garlic salve kills modern bacterial superbugs
Scientists recreated an Anglo-Saxon manuscript-based 9th century onion and garlic eye remedy and discovered that it killed 90% of antibiotic-resistant staph bacteria (MRSA).

Moondyne Joe: The story of Australia's most notorious prison escapee
A man named Joseph Bolitho Johns (A.K.A Moondyne Joe) broke out of Australian prisons so many times that the police were compelled to build a special cell just for him. He escaped from that as well.

The story of Bill Haast, who lived to be 100 despite his extensive snake venom injections
Bill Haast immunized himself by injecting snake venom into his blood for several years. He holds the Guinness World Record for surviving the most lethal snake bites, having been bitten over 172 times. Bill became known as "Snake Man" around the world and lived for over 100 years.

Irena Sendler: woman who rescued Jews during holocaust
Irene Sendler was the Zegota resistance group's head of the children's department. She risked her life to smuggle children out of the Warsaw ghetto, place them with Polish families or orphanages, give each child a new identity, and keep records so that they could be returned to their families. In 1943, the Gestapo arrested and sentenced her to death, but she was rescued by Zegota.