
Forty years ago, a radio competition began in the Lehigh Valley and resulted in a worldwide media frenzy.
In an attempt to gain publicity, the staff of Allentown radio station WSAN-AM, which was undergoing a rebranding, decided to hold a contest on September 20, 1982.
It was dubbed a “endurance contest,” with three participants competing to see who could spend the longest on the platform of a WSAN billboard located in Whitehall Township, across from the Lehigh Valley Mall, off of Route 22.
A new mobile home would be awarded to the winner.
However, the competitors turned out to be more serious than anticipated, and it took 261 days, a drug bust, and entreaties from government officials to bring the competition to an end.
Ned Teter, a WSAN radio DJ who worked the entire competition, said, “We were all taken a little off guard.”
“You do realize that this occurred long before social media, cell phones, or anything else like that? In 1982, nothing becomes viral. However, this was picked up by a few major publications, and after that, there were waves upon waves of coverage.
A housing crisis
The contestants were:
Mike MacKay was a newlywed in his first year of marriage and had a job. In a 2017 documentary titled “Billboard Boys,” it is stated that MacKay submitted 47,000 contest entries to WSAN, stating that he was unable to afford housing even with a steady job. In 2006, MacKay passed away.
It is purported that Dalton Young entered roughly a thousand contests shortly after his release from the United States. military. While residing on the billboard, he was ultimately taken into custody by an undercover police officer for marijuana-related offenses.
There are rumors that Ron Kistler submitted 4,004 entries to the WSAN office. He claimed in the documentary that he was only competing for a house, not for attention.
For more than a year, the competitors occupied the billboard platform equipped with space heaters, tents, toilets, phones, radios, and even a pulley system that allowed loved ones to bring them food and other necessities.
Housing shortages in the Lehigh Valley in the early 1980s contributed to the competitors’ devotion. Mobile homes were not affordable because the region’s manufacturing industry was in decline, despite their valued $18,000 (roughly $55,000 today).
Teter remarked, “These were three guys that, you know, they’re out of work.” These unfortunate people served as a symbol of the era. In 1982, we were in the epicenter of the Rust Belt, where jobs were limited.
One person who is familiar with the story well claims that the Lehigh Valley’s current affordable housing crisis isn’t all that different.
The 2017 documentary “Billboard Boys” about the radio competition was directed by Pat Taggart.
According to Taggart, “there isn’t enough housing on the market, and prices are sky high. We have a different housing crisis today.” “Thus, while different, there is still a significant gap between the wealthy and the poor, as well as extreme economic stress both then and now.”
Public opinion sours
According to Taggart, the Lehigh Valley’s public sentiment toward the men on the billboard grew sour during the competition.
After about six months, the police accused Young of being a marijuana dealer while residing on the billboard. The Lehigh Valley residents then began to grow irritated with the competition.
“People’s perception had significantly changed from finding this fascinating and cool to thinking it was a disgrace to the Lehigh Valley,” according to Taggart. People driving by stopped to stare at the men on the billboard, saying, “You know, guy’s dealing drugs up there, and there was fender benders constantly,” Taggart said. Taggart said bystanders also used to hang out and party at the base of the billboard all night long and it was common to find empty beer bottles and other garbage underneath it in the mornings after a weekend.
An abrupt end
The competitors on the billboard were a constant source of pressure.
Following Young’s arrest and elimination from the competition, Taggart remarked, “You have two guys left – Mike MacKay and Ron Kistler.” “And they just stayed, making it very evident that they had no intention of leaving without a place to live.”
According to Taggart, the competitors’ focus shifted toward the end of the competition from competing against each other to competing against the radio station.
On June 7, 1983, WSAN and the contest’s sponsor, Love Homes, gave in to public and political pressure.
They offered a free vacation, a Chevy car, and a mobile home to each of the two surviving competitors.
That was the end when MacKay and Kistler descended from the billboard simultaneously.
The story will hopefully still be made into a feature film, according to director Pat Taggart.

History of Treadmill, punishment for prisoners
Treadmills were originally a punishment used to harness human power on a giant wheel used to grind grains, hence the name "treadmill." The History of Treadmill

How a Total Lunar Eclipse Saved Christopher Columbus in 1504
In 1504, Christopher Columbus was stranded in Jamaica with natives who refused to give him food. But he knew the date and time of an upcoming lunar eclipse. So he told the natives that his gods were angry at their treatment of him, and would provide a clear sign. Once the eclipse started, the natives raced to give him food and begged for mercy.

The Tragic Story Of Mary Ann Bevan, The ‘Ugliest Woman In The World’
After the death of her husband, Mary Ann Bevan had no income to support herself and her children. She then decided to enter a contest where she won the title of “ugliest woman” and was later hired by a circus. She endured this ridicule from the world to provide for her family.

Nicholas Winton ‘British Schindler’: Man who rescued 669 Czech children from Nazis
A man named Nicholas Winton saved 669 kids during WWII and lived almost all his life without letting people know.

Why Comedians Failed to Make Sober Sue Laugh in the Early 1900s
In the bustling vaudeville scene of early 20th century New York, a mysterious performer known as "Sober Sue" captured public imagination not for jokes or songs, but for her unshakable stoicism—she never smiled or laughed. A local theater even offered a tempting reward of $1,000 to anyone who could make her laugh, drawing crowds and famous comedians eager to claim the prize. Despite countless hilarious attempts, Sue remained expressionless, a mystery that baffled performers and audiences until it was revealed that she suffered from facial paralysis, explaining her unchanging demeanor.

The story of Bill Haast, who lived to be 100 despite his extensive snake venom injections
Bill Haast immunized himself by injecting snake venom into his blood for several years. He holds the Guinness World Record for surviving the most lethal snake bites, having been bitten over 172 times. Bill became known as "Snake Man" around the world and lived for over 100 years.

The World’s First Seismograph: How Ancient China Detected Earthquakes 1,800 Years Ago
Over 1,800 years ago, long before modern technology, the ancient Chinese astronomer and inventor Zhang Heng created the world’s first seismograph in 132 AD. This ingenious bronze device could detect distant earthquakes by releasing small balls from dragons’ mouths into toads’ mouths—each indicating a different compass direction. Its historic detection of an earthquake 400 miles away astonished the imperial court and transformed the way societies understood and responded to seismic events.

The Assassination Of King Alexander
The assassination of King Alexander of Yugoslavia marked a pivotal moment in the country's history. This article delves into the rise and reign of King Alexander, exploring his early life and ascension to the throne. It also examines the political and social climate in interwar Yugoslavia, setting the stage for the tensions and challenges that ultimately culminated in his tragic assassination. By understanding the context in which this event unfolded, we can better grasp the significance and impact it had on the nation and its future.

The Forgotten Story of Semipalatinsk and the Soviet Nuclear Experiments
Between 1949 and 1989, the Semipalatinsk Test Site in Kazakhstan became the primary location for Soviet nuclear weapons tests, exposing millions of unsuspecting villagers to radioactive fallout. Known as the “Polygon of Suffering,” this remote desert witnessed 456 nuclear detonations that caused widespread health crises, birth defects, and generational genetic damage. This article narrates the chilling legacy of Semipalatinsk, unveiling the human cost of Cold War arms development and the ongoing struggle for healing and recognition in Kazakhstan.

The touching story of David Vetter (bubble boy), the 'boy who lived in a bubble
David Vetter lived his whole 12 years in sterile “bubble”. He was “outside” for 20 second after being removed from his mother’s womb. He never touched any human.

George Dantzig solved two famous “unsolved” problems in statistics mistakenly as assignment
In 1939, George Dantzig arrived late to his statistics class. On the board were two famous “unsolved” problems in statistics written as an example by his professor. Dantzig mistook the examples for homework assignments. He solved the “unsolved” problems and submitted the homework to his professor a few days later. His solutions earned him a doctorate.

A Brief History of the PlayStation Gaming Console
Sony's PlayStation was never meant to be an actual product. Instead, it was intended to be a CD-ROM console that would support Nintendo games. However, when Nintendo backed out of the deal at the last minute, Sony went ahead and launched what soon became one of the most successful gaming consoles of all time.

The Bizarre (And Magical) Duel Between Chung Ling Soo And Ching Ling Foo
Ching Ling Foo and Chung Ling Soo were two magicians from the early 20th century who were bitter rivals. While Ching Ling Foo was genuinely Chinese, Chung Ling Soo was actually a New Yorker named William Robinson.

Before Radar: How Giant Acoustic Mirrors Detected Enemy Aircraft in WWI and WWII
Long before radar revolutionized air defense, enormous acoustic mirrors and specialized sound locators stood as the first line of defense against enemy aircraft. Designed as giant “ears,” these structures amplified distant engine noises, allowing operators to detect incoming planes by sound alone. Dive into the intriguing world of these pioneering listening devices, their operation, limitations, and enduring legacy in military history.

Did Gil Pérez Really Teleport from Manila to Mexico Overnight? The 1593 Mystery
On October 24, 1593, while performing his guard duties at Manila's Governor's Palace in the Philippines, Gil Perez stopped to lean against a wall and sleep for a while. He opened his eyes to find himself in an unusual environment. Gil was in the Plaza Mayor in Mexico City. They imprisoned Perez, but the authorities in Mexico City decided to release him and return him home.

Franz Ferdinand’s Assassination that sparked World War I
Archduke Franz Ferdinand of Austria and his wife Sophie are shot to death by a Bosnian Serb nationalist during an official visit to the Bosnian capital of Sarajevo on June 28, 1914. The killings sparked a chain of events that led to the eruption of World War I by early August.

15 interesting facts about Queen Elizabeth II
Queen Elizabeth II, who ruled Britain for 70 years, has away at the age of 96. She was the country's longest-reigning monarch. Here are some little-known facts about her.

Robert Odlum, the first person to jump off the Brooklyn Bridge
The first person to jump off the Brooklyn Bridge was a professional high diver who "wanted to demonstrate that people did not die simply by falling through the air, thus encouraging people to be willing to jump from a burning building into a net." He proved himself correct by safely falling 135 feet through the air and dying only when he hit the water.

Will & William Wests: The puzzling situation of two inmates who are identical but not related
These are the mugshots of Will West and William West, and they are not related. They were both sent to Leavenworth Prison at the same time, in 1903, and after some confusion, the staff understood they had two different prisoners with the nearly same name, who looked exactly alike. They are part of the reason fingerprints are now used as identification.

The History Behind the “No One Dies Alone” Program
In 1986, while doing a night shift at the hospital, Sandra Clarke, a registered nurse, was asked by an elderly patient to stay. She promised to be back after checking on her other patients, but by the time she returned, the gentleman had passed away. Clarke became one of the key figures in launching No One Dies Alone, a program that allows volunteers to sit with terminal patients who have no one else.

New London School Explosion, Deadliest school disaster which killed almost 300 children and teachers
In 1937, a gas leak in the basement at the local school in New London, Texas caused a massive explosion which killed almost 300 children and teachers, the deadliest school disaster in US history. Adolf Hitler even sent his condolences by telegram.

Remembering the 1945 Empire State Building Disaster: When a Plane Met Skyscraper
An airplane crashed into the Empire State Building in 1945. Among other damage, plane parts severed the cables of an elevator and the woman inside fell over 70 stories. She lived and holds the world record for the longest survived elevator fall.

William James Sidis: The smartest person yet forgotten by people
William James Sidis, who was only 11 years old when he enrolled in Hardvard, finished his primary and secondary schooling in less than a year. He knew eight foreign languages by the age of eight and even invented his own language, "vedergood."

The history of Flour sack clothing fashion
After Kansas mill owners found women reused flour sack materials into apparel in the 1920s and 1930s, they started applying patterned designs to give families with more fashionable patterns and material.

The incredible story of Julia "Butterfly" Hill and her legacy
American environmental activist Julia “Butterfly” Hill lived in a 1500-year-old California Redwood tree for 738 days to prevent it from being cut down by the Pacific Lumber Company. The Simpson’s episode “Lisa the Tree Hugger” was inspired by Hill’s story.