
Forty years ago, a radio competition began in the Lehigh Valley and resulted in a worldwide media frenzy.
In an attempt to gain publicity, the staff of Allentown radio station WSAN-AM, which was undergoing a rebranding, decided to hold a contest on September 20, 1982.
It was dubbed a “endurance contest,” with three participants competing to see who could spend the longest on the platform of a WSAN billboard located in Whitehall Township, across from the Lehigh Valley Mall, off of Route 22.
A new mobile home would be awarded to the winner.
However, the competitors turned out to be more serious than anticipated, and it took 261 days, a drug bust, and entreaties from government officials to bring the competition to an end.
Ned Teter, a WSAN radio DJ who worked the entire competition, said, “We were all taken a little off guard.”
“You do realize that this occurred long before social media, cell phones, or anything else like that? In 1982, nothing becomes viral. However, this was picked up by a few major publications, and after that, there were waves upon waves of coverage.
A housing crisis
The contestants were:
Mike MacKay was a newlywed in his first year of marriage and had a job. In a 2017 documentary titled “Billboard Boys,” it is stated that MacKay submitted 47,000 contest entries to WSAN, stating that he was unable to afford housing even with a steady job. In 2006, MacKay passed away.
It is purported that Dalton Young entered roughly a thousand contests shortly after his release from the United States. military. While residing on the billboard, he was ultimately taken into custody by an undercover police officer for marijuana-related offenses.
There are rumors that Ron Kistler submitted 4,004 entries to the WSAN office. He claimed in the documentary that he was only competing for a house, not for attention.
For more than a year, the competitors occupied the billboard platform equipped with space heaters, tents, toilets, phones, radios, and even a pulley system that allowed loved ones to bring them food and other necessities.
Housing shortages in the Lehigh Valley in the early 1980s contributed to the competitors’ devotion. Mobile homes were not affordable because the region’s manufacturing industry was in decline, despite their valued $18,000 (roughly $55,000 today).
Teter remarked, “These were three guys that, you know, they’re out of work.” These unfortunate people served as a symbol of the era. In 1982, we were in the epicenter of the Rust Belt, where jobs were limited.
One person who is familiar with the story well claims that the Lehigh Valley’s current affordable housing crisis isn’t all that different.
The 2017 documentary “Billboard Boys” about the radio competition was directed by Pat Taggart.
According to Taggart, “there isn’t enough housing on the market, and prices are sky high. We have a different housing crisis today.” “Thus, while different, there is still a significant gap between the wealthy and the poor, as well as extreme economic stress both then and now.”
Public opinion sours
According to Taggart, the Lehigh Valley’s public sentiment toward the men on the billboard grew sour during the competition.
After about six months, the police accused Young of being a marijuana dealer while residing on the billboard. The Lehigh Valley residents then began to grow irritated with the competition.
“People’s perception had significantly changed from finding this fascinating and cool to thinking it was a disgrace to the Lehigh Valley,” according to Taggart. People driving by stopped to stare at the men on the billboard, saying, “You know, guy’s dealing drugs up there, and there was fender benders constantly,” Taggart said. Taggart said bystanders also used to hang out and party at the base of the billboard all night long and it was common to find empty beer bottles and other garbage underneath it in the mornings after a weekend.
An abrupt end
The competitors on the billboard were a constant source of pressure.
Following Young’s arrest and elimination from the competition, Taggart remarked, “You have two guys left – Mike MacKay and Ron Kistler.” “And they just stayed, making it very evident that they had no intention of leaving without a place to live.”
According to Taggart, the competitors’ focus shifted toward the end of the competition from competing against each other to competing against the radio station.
On June 7, 1983, WSAN and the contest’s sponsor, Love Homes, gave in to public and political pressure.
They offered a free vacation, a Chevy car, and a mobile home to each of the two surviving competitors.
That was the end when MacKay and Kistler descended from the billboard simultaneously.
The story will hopefully still be made into a feature film, according to director Pat Taggart.

The 440-pound bear named Wojtek and his World War II battle against the Nazis
Polish troops raised an orphaned bear cub during WWII. He enjoyed drinking beer, and was trained to salute. He became officially enlisted as a member of the forces, and helped carry artillery during battle.

Atomic Tourism: In the 1950s, nuclear tests in Las Vegas served as a draw for tourists
Between 1950 and 1960, Las Vegas offered “Atomic Tourism” in which guests could watch atomic bombs being tested in the desert as a form of entertainment.

A Brief History of the PlayStation Gaming Console
Sony's PlayStation was never meant to be an actual product. Instead, it was intended to be a CD-ROM console that would support Nintendo games. However, when Nintendo backed out of the deal at the last minute, Sony went ahead and launched what soon became one of the most successful gaming consoles of all time.

Jack the Baboon operated a railroad, earned a living, and never made a mistake
A baboon worked as a signalman for the railroad in the late 1800s. He never made a mistake and worked for the railroad until the day he died.

Moondyne Joe: The story of Australia's most notorious prison escapee
A man named Joseph Bolitho Johns (A.K.A Moondyne Joe) broke out of Australian prisons so many times that the police were compelled to build a special cell just for him. He escaped from that as well.

The day Iceland's women went on strike
Icelandic women went on strike for equal rights on October 24, 1975. 90% of women walked out of their jobs and homes, effectively shutting down the entire country. The men were struggling to keep up. The following year, Parliament passed a law requiring equal pay. Iceland elected the world's first female President five years later. Iceland now has the highest gender equality rate in the world.

The Littlest Skyscraper: How J.D. McMahon’s 480-Inch Con Fooled Investors in 1919
In 1919, J.D. McMahon convinced investors to fund a 480-foot skyscraper, but he labeled the plans as 480 inches, building a 40-foot structure instead. After taking $200,000, he won in court since the plans matched what he built.

Ancient Jericho: The First Walled City In History
The ancient city of Jericho is the world's oldest walled city, with evidence of stone fortifications dating back nearly 9000 years.

Mother who spent entire life savings for daughter’s cancer treatment won the lottery
A mother won $2 million from a $10 scratch-off lottery ticket after she spent all of her entire life savings to pay her daughter’s cancer treatment. She bought the winning ticket after her daughter’s last cancer treatment.

Shizo Kanakuri’s 1912 Olympic Marathon Finished 54 Years
At the 1912 Olympics, a marathon runner quit and went home to Japan without telling officials and was considered a missing person in Sweden for 50 years. In 1966, he was invited to complete the marathon. His time: 54 years, 8 months, 6 days, 5 hours, 32 minutes, and 20.379 seconds.

The story of Bill Haast, who lived to be 100 despite his extensive snake venom injections
Bill Haast immunized himself by injecting snake venom into his blood for several years. He holds the Guinness World Record for surviving the most lethal snake bites, having been bitten over 172 times. Bill became known as "Snake Man" around the world and lived for over 100 years.

The Horrific story of Ariel Castro and the Cleveland abduction
Cleveland abduction victims Gina DeJesus, Michelle Knight, and Amanda Berry were forced to live in Ariel Castro's house of horrors for 10 years. He raped and beat them until they escaped in 2013.

Why the Word ‘Pen’ Comes from the Latin ‘Penna’ Meaning Feather
The humble word “pen” carries a rich history rooted in ancient times, derived from the Latin word penna, meaning “feather.” Long before modern pens revolutionized writing, feather quills—especially from geese—were the essential tools of scribes, scholars, and artists. This article journeys through the origins of the pen, its evolution, and fascinating trivia about the timeless connection between feathers and writing.

From Flapper to Fashion Week: How 1920s Style Still Shapes Modern Trends
The roaring 1920s revolutionized fashion, introducing bold styles, daring cuts, and a spirit of freedom that still inspires today’s wardrobes. From flapper dresses to statement accessories, here’s how the Jazz Age lives on in modern fashion.

Charlie Brown and Franz Stigler incident: Enemy became friends
During WWII, a German pilot spotted an American pilot’s crippled plane in the sky. Tailing it, he noticed that gunner was dead, crew injured, and they posed no threat. Instead of destroying the plane, he led it to safety. 40 years later, the two pilots reunited.

Tunnels Dug by ancient giant sloths, A South American Megafauna
For years, scientists didn’t know what caused mysterious cave networks in South America. In 2010, they learned that the caves were actually tunnels dug by ancient giant sloths

The true story Of The Radium Girls that change US labor laws
Hundreds of young women worked in clock factories during World War I, painting watch dials with luminous radium paint. The company lied about the risk of radiation, claiming there was no danger, which resulted in the death of the young women.

How European Rabbits Took over Australia
In 1859, wealthy settler Thomas Austin released 13 wild rabbits on his Australian estate. By 1920, their population grew to 10 billion.

The story of a man who spent 72 hours with 72 venomous snakes to prove they only bite when provoked
In the 1980s, an Indian man spent 72 hours in a glass cabin with 72 snakes, some of which were extremely venomous. His aim was to prove that snakes only attack when provoked. Remarkably, he was not bitten once in those 72 hours and even set a Guinness World Record in the process.

Nuclear bomb accidentally dropped on North Carolina in 196
4 January 1961: The 4241st Strategic Wing's Boeing B-52G-95-BW Stratofortress, serial number 58-0187, was on a 24-hour airborne alert mission off the United States' Atlantic Coast.

How Sleep Deprivation Was Once Used as Torture
Sleep deprivation, long before modern interrogation techniques, was considered a “clean” and effective form of torture—leaving no physical scars, yet breaking minds with haunting silence. Victims endured days and nights without rest, leading to vivid hallucinations, disorientation, and psychological torment. This article traces the dark history of sleep deprivation as a weapon, examines the science behind its effects on the brain, and shines a light on the painful balance between human endurance and cruelty in the annals of coercion.

William James Sidis: The smartest person yet forgotten by people
William James Sidis, who was only 11 years old when he enrolled in Hardvard, finished his primary and secondary schooling in less than a year. He knew eight foreign languages by the age of eight and even invented his own language, "vedergood."

How Dmitri Mendeleev Developed the periodic table of the elements
1850 Dmitri Mendeleev walked almost a thousand miles to Moscow so he could apply for the University of Moscow. Although he was not accepted, he walked to St. Petersburg where he was accepted, And with that education, he developed the the periodic table of the elements

Inside China’s Footbinding Tradition: The Painful Ritual of Lotus Shoes and Bound Feet
In China, Lotus shoes were used to bind women's feet to keep their feet small

15 interesting facts about Queen Elizabeth II
Queen Elizabeth II, who ruled Britain for 70 years, has away at the age of 96. She was the country's longest-reigning monarch. Here are some little-known facts about her.