
Forty years ago, a radio competition began in the Lehigh Valley and resulted in a worldwide media frenzy.
In an attempt to gain publicity, the staff of Allentown radio station WSAN-AM, which was undergoing a rebranding, decided to hold a contest on September 20, 1982.
It was dubbed a “endurance contest,” with three participants competing to see who could spend the longest on the platform of a WSAN billboard located in Whitehall Township, across from the Lehigh Valley Mall, off of Route 22.
A new mobile home would be awarded to the winner.
However, the competitors turned out to be more serious than anticipated, and it took 261 days, a drug bust, and entreaties from government officials to bring the competition to an end.
Ned Teter, a WSAN radio DJ who worked the entire competition, said, “We were all taken a little off guard.”
“You do realize that this occurred long before social media, cell phones, or anything else like that? In 1982, nothing becomes viral. However, this was picked up by a few major publications, and after that, there were waves upon waves of coverage.
A housing crisis
The contestants were:
Mike MacKay was a newlywed in his first year of marriage and had a job. In a 2017 documentary titled “Billboard Boys,” it is stated that MacKay submitted 47,000 contest entries to WSAN, stating that he was unable to afford housing even with a steady job. In 2006, MacKay passed away.
It is purported that Dalton Young entered roughly a thousand contests shortly after his release from the United States. military. While residing on the billboard, he was ultimately taken into custody by an undercover police officer for marijuana-related offenses.
There are rumors that Ron Kistler submitted 4,004 entries to the WSAN office. He claimed in the documentary that he was only competing for a house, not for attention.
For more than a year, the competitors occupied the billboard platform equipped with space heaters, tents, toilets, phones, radios, and even a pulley system that allowed loved ones to bring them food and other necessities.
Housing shortages in the Lehigh Valley in the early 1980s contributed to the competitors’ devotion. Mobile homes were not affordable because the region’s manufacturing industry was in decline, despite their valued $18,000 (roughly $55,000 today).
Teter remarked, “These were three guys that, you know, they’re out of work.” These unfortunate people served as a symbol of the era. In 1982, we were in the epicenter of the Rust Belt, where jobs were limited.
One person who is familiar with the story well claims that the Lehigh Valley’s current affordable housing crisis isn’t all that different.
The 2017 documentary “Billboard Boys” about the radio competition was directed by Pat Taggart.
According to Taggart, “there isn’t enough housing on the market, and prices are sky high. We have a different housing crisis today.” “Thus, while different, there is still a significant gap between the wealthy and the poor, as well as extreme economic stress both then and now.”
Public opinion sours
According to Taggart, the Lehigh Valley’s public sentiment toward the men on the billboard grew sour during the competition.
After about six months, the police accused Young of being a marijuana dealer while residing on the billboard. The Lehigh Valley residents then began to grow irritated with the competition.
“People’s perception had significantly changed from finding this fascinating and cool to thinking it was a disgrace to the Lehigh Valley,” according to Taggart. People driving by stopped to stare at the men on the billboard, saying, “You know, guy’s dealing drugs up there, and there was fender benders constantly,” Taggart said. Taggart said bystanders also used to hang out and party at the base of the billboard all night long and it was common to find empty beer bottles and other garbage underneath it in the mornings after a weekend.
An abrupt end
The competitors on the billboard were a constant source of pressure.
Following Young’s arrest and elimination from the competition, Taggart remarked, “You have two guys left – Mike MacKay and Ron Kistler.” “And they just stayed, making it very evident that they had no intention of leaving without a place to live.”
According to Taggart, the competitors’ focus shifted toward the end of the competition from competing against each other to competing against the radio station.
On June 7, 1983, WSAN and the contest’s sponsor, Love Homes, gave in to public and political pressure.
They offered a free vacation, a Chevy car, and a mobile home to each of the two surviving competitors.
That was the end when MacKay and Kistler descended from the billboard simultaneously.
The story will hopefully still be made into a feature film, according to director Pat Taggart.

Why the Word ‘Pen’ Comes from the Latin ‘Penna’ Meaning Feather
The humble word “pen” carries a rich history rooted in ancient times, derived from the Latin word penna, meaning “feather.” Long before modern pens revolutionized writing, feather quills—especially from geese—were the essential tools of scribes, scholars, and artists. This article journeys through the origins of the pen, its evolution, and fascinating trivia about the timeless connection between feathers and writing.

The day Iceland's women went on strike
Icelandic women went on strike for equal rights on October 24, 1975. 90% of women walked out of their jobs and homes, effectively shutting down the entire country. The men were struggling to keep up. The following year, Parliament passed a law requiring equal pay. Iceland elected the world's first female President five years later. Iceland now has the highest gender equality rate in the world.

The true story of Annie Oakley, legendary sharpshooter
Anne Oakley was such a good shooter that she could split a playing card help edge-on, hit dimes thrown into the air, shoot cigarette from her husband's lips, and pierce a playing card thrown into the air before it hit the ground.

Louis Le Prince Invented the motion picture camera, and then he mysteriously disappeared
Louis Le Prince, the inventor of motion pictures, vanished without a trace in 1890. Thomas Edison quickly claimed the title of "first and sole inventor of cinema," even taking Le Prince's son to court to dispute it. A few years later, the son also dies under mysterious circumstances.

D.B. Cooper: Man who hijacked a plane and jumped out with a $200,000
On November 22, 1971, DB Cooper hijacked a Boeing 727, drank a whisky, smoked a fag, and then jumped out of the plane with $200,000. He was never again seen.

Albert Einstein’s brain after it was stolen from his body
Albert Einstein's brain was taken by the opportunistic pathologist who performed his autopsy hours after he died and kept in two jars for 30 years. The stolen brain of Albert Einstein was preserved in a cookie jar for 30 years until being discovered by a journalist.

Ea-Nasir: world's oldest written customer complaint
This clay tablet, written in cuneiform, is the oldest known written customer complaint about the delivery of poor quality copper ingots. Originally from ancient Babylon, the tablet dates back to 1750 BCE, and it was written by a customer named Nanni to a merchant named Ea-Nasir. It is currently housed in the British Museum.

The Bizarre (And Magical) Duel Between Chung Ling Soo And Ching Ling Foo
Ching Ling Foo and Chung Ling Soo were two magicians from the early 20th century who were bitter rivals. While Ching Ling Foo was genuinely Chinese, Chung Ling Soo was actually a New Yorker named William Robinson.

15 interesting facts about Queen Elizabeth II
Queen Elizabeth II, who ruled Britain for 70 years, has away at the age of 96. She was the country's longest-reigning monarch. Here are some little-known facts about her.

Did Gil Pérez Really Teleport from Manila to Mexico Overnight? The 1593 Mystery
On October 24, 1593, while performing his guard duties at Manila's Governor's Palace in the Philippines, Gil Perez stopped to lean against a wall and sleep for a while. He opened his eyes to find himself in an unusual environment. Gil was in the Plaza Mayor in Mexico City. They imprisoned Perez, but the authorities in Mexico City decided to release him and return him home.

The Baltic Way: the longest unbroken human chain in history
On August 23, 1989, about 2 million people from Latvia, Estonia, and Lithuania formed a human chain that united all 3 countries to show the world their desire to escape the Soviet Union and the communism that brought only suffering and poverty. This power stretched 600 km.

The Tragic Story Of Mary Ann Bevan, The ‘Ugliest Woman In The World’
After the death of her husband, Mary Ann Bevan had no income to support herself and her children. She then decided to enter a contest where she won the title of “ugliest woman” and was later hired by a circus. She endured this ridicule from the world to provide for her family.

How Dmitri Mendeleev Developed the periodic table of the elements
1850 Dmitri Mendeleev walked almost a thousand miles to Moscow so he could apply for the University of Moscow. Although he was not accepted, he walked to St. Petersburg where he was accepted, And with that education, he developed the the periodic table of the elements

The 1814 London beer flood
In 1814, there was a beer flood in London when a tank containing more than 300,000 gallons ruptured in which 8 people drowned.

The incredible story of Julia "Butterfly" Hill and her legacy
American environmental activist Julia “Butterfly” Hill lived in a 1500-year-old California Redwood tree for 738 days to prevent it from being cut down by the Pacific Lumber Company. The Simpson’s episode “Lisa the Tree Hugger” was inspired by Hill’s story.

Nordlingen, The Town Inside A Meteorite Crater With Millions Of Meteorite Diamonds
The German town of Nördlingen is embedded with 72,000 tons of microscopic diamonds. About 15 million years ago, a meteorite hit this region, and the impact created a massive depression and formed rocks containing diamonds, glass, and crystals. The town was built in the impact crater sometime around 898 CE.

Max Headroom Incident: America’s Creepiest TV Hack
In 1987 a man hijacked a television station during an episode of Dr. Who and wore a Max Headroom mask and uttered nonsense, and he still hasn’t been caught

Jack the Baboon operated a railroad, earned a living, and never made a mistake
A baboon worked as a signalman for the railroad in the late 1800s. He never made a mistake and worked for the railroad until the day he died.

Ancient Jericho: The First Walled City In History
The ancient city of Jericho is the world's oldest walled city, with evidence of stone fortifications dating back nearly 9000 years.

Archaeologists Uncover 2,000-Year-Old Amazonian Cities Using Lidar Technology
Deep in the Ecuadorian Amazon, archaeologists have uncovered an ancient network of urban settlements once inhabited by the Upano people about 2,000 years ago. Using cutting-edge lidar technology, these discoveries reveal a highly organized society featuring sophisticated agricultural systems, drainage canals, and extensive road networks. This transformative find challenges long-held assumptions about ancient Amazonian societies and sheds light on a complex civilization thriving in one of the world’s most biodiverse regions.

William James Sidis: The smartest person yet forgotten by people
William James Sidis, who was only 11 years old when he enrolled in Hardvard, finished his primary and secondary schooling in less than a year. He knew eight foreign languages by the age of eight and even invented his own language, "vedergood."

What exactly was the US's 'Ghost Army' during WWII?
During WW2, there was a special unit of men dubbed the ‘Ghost Army’. The unit was made of artists, creative and engineers and their job was to create deception about the enemy. From inflatable tanks to phony convoys to scripted conversations in bars intended to spread disinformation, they used all possible tricks to fool the enemy.

History of Treadmill, punishment for prisoners
Treadmills were originally a punishment used to harness human power on a giant wheel used to grind grains, hence the name "treadmill." The History of Treadmill

Inside China’s Footbinding Tradition: The Painful Ritual of Lotus Shoes and Bound Feet
In China, Lotus shoes were used to bind women's feet to keep their feet small

The youngest person executed, George Stinney Jr was proven innocent
In 1944, George Stinney Jr. was 14 years old when he was executed in South Carolina. It took only ten minutes to convict him — and 70 years to exonerate him.