
Forty years ago, a radio competition began in the Lehigh Valley and resulted in a worldwide media frenzy.
In an attempt to gain publicity, the staff of Allentown radio station WSAN-AM, which was undergoing a rebranding, decided to hold a contest on September 20, 1982.
It was dubbed a “endurance contest,” with three participants competing to see who could spend the longest on the platform of a WSAN billboard located in Whitehall Township, across from the Lehigh Valley Mall, off of Route 22.
A new mobile home would be awarded to the winner.
However, the competitors turned out to be more serious than anticipated, and it took 261 days, a drug bust, and entreaties from government officials to bring the competition to an end.
Ned Teter, a WSAN radio DJ who worked the entire competition, said, “We were all taken a little off guard.”
“You do realize that this occurred long before social media, cell phones, or anything else like that? In 1982, nothing becomes viral. However, this was picked up by a few major publications, and after that, there were waves upon waves of coverage.
A housing crisis
The contestants were:
Mike MacKay was a newlywed in his first year of marriage and had a job. In a 2017 documentary titled “Billboard Boys,” it is stated that MacKay submitted 47,000 contest entries to WSAN, stating that he was unable to afford housing even with a steady job. In 2006, MacKay passed away.
It is purported that Dalton Young entered roughly a thousand contests shortly after his release from the United States. military. While residing on the billboard, he was ultimately taken into custody by an undercover police officer for marijuana-related offenses.
There are rumors that Ron Kistler submitted 4,004 entries to the WSAN office. He claimed in the documentary that he was only competing for a house, not for attention.
For more than a year, the competitors occupied the billboard platform equipped with space heaters, tents, toilets, phones, radios, and even a pulley system that allowed loved ones to bring them food and other necessities.
Housing shortages in the Lehigh Valley in the early 1980s contributed to the competitors’ devotion. Mobile homes were not affordable because the region’s manufacturing industry was in decline, despite their valued $18,000 (roughly $55,000 today).
Teter remarked, “These were three guys that, you know, they’re out of work.” These unfortunate people served as a symbol of the era. In 1982, we were in the epicenter of the Rust Belt, where jobs were limited.
One person who is familiar with the story well claims that the Lehigh Valley’s current affordable housing crisis isn’t all that different.
The 2017 documentary “Billboard Boys” about the radio competition was directed by Pat Taggart.
According to Taggart, “there isn’t enough housing on the market, and prices are sky high. We have a different housing crisis today.” “Thus, while different, there is still a significant gap between the wealthy and the poor, as well as extreme economic stress both then and now.”
Public opinion sours
According to Taggart, the Lehigh Valley’s public sentiment toward the men on the billboard grew sour during the competition.
After about six months, the police accused Young of being a marijuana dealer while residing on the billboard. The Lehigh Valley residents then began to grow irritated with the competition.
“People’s perception had significantly changed from finding this fascinating and cool to thinking it was a disgrace to the Lehigh Valley,” according to Taggart. People driving by stopped to stare at the men on the billboard, saying, “You know, guy’s dealing drugs up there, and there was fender benders constantly,” Taggart said. Taggart said bystanders also used to hang out and party at the base of the billboard all night long and it was common to find empty beer bottles and other garbage underneath it in the mornings after a weekend.
An abrupt end
The competitors on the billboard were a constant source of pressure.
Following Young’s arrest and elimination from the competition, Taggart remarked, “You have two guys left – Mike MacKay and Ron Kistler.” “And they just stayed, making it very evident that they had no intention of leaving without a place to live.”
According to Taggart, the competitors’ focus shifted toward the end of the competition from competing against each other to competing against the radio station.
On June 7, 1983, WSAN and the contest’s sponsor, Love Homes, gave in to public and political pressure.
They offered a free vacation, a Chevy car, and a mobile home to each of the two surviving competitors.
That was the end when MacKay and Kistler descended from the billboard simultaneously.
The story will hopefully still be made into a feature film, according to director Pat Taggart.

Thomas Baker's heroic act that earned him the "Medal of Honor" was 8 bullets until death
Thomas Baker instructed his team to leave him with a pistol and eight bullets propped up against a tree after he was injured. Later, American troops discovered the now-deceased Baker in the same location, lying next to eight dead Japanese soldiers and carrying an empty pistol.

The incredible story of Julia "Butterfly" Hill and her legacy
American environmental activist Julia “Butterfly” Hill lived in a 1500-year-old California Redwood tree for 738 days to prevent it from being cut down by the Pacific Lumber Company. The Simpson’s episode “Lisa the Tree Hugger” was inspired by Hill’s story.

The Mouth of Truth: Ancient Rome’s Legendary "Lie Detector" That Bit Off Hands
Discover the chilling legend of the Mouth of Truth (Bocca della Verità) in Ancient Rome—a massive carved stone face believed to bite off the hand of anyone who lied while inserting their hand into its gaping mouth. Uncover the truth behind its eerie reputation and how this ancient artifact became a symbol of honesty and fear.

Remembering the 1945 Empire State Building Disaster: When a Plane Met Skyscraper
An airplane crashed into the Empire State Building in 1945. Among other damage, plane parts severed the cables of an elevator and the woman inside fell over 70 stories. She lived and holds the world record for the longest survived elevator fall.

How 18th Century Women’s Rights Movements Shaped Modern Equality
The 18th century marked a turning point in the quest for women’s rights, as passionate voices challenged centuries of gender inequality and laid the groundwork for modern feminism. From pioneers like Mary Wollstonecraft to revolutionary declarations and early advocacy, this era sparked debates on education, political participation, and social justice that continue to resonate today. Journey through the origins of women’s rights movements and discover how their bold ideas shaped the fight for equality.

The history of Flour sack clothing fashion
After Kansas mill owners found women reused flour sack materials into apparel in the 1920s and 1930s, they started applying patterned designs to give families with more fashionable patterns and material.

Charlie Brown and Franz Stigler incident: Enemy became friends
During WWII, a German pilot spotted an American pilot’s crippled plane in the sky. Tailing it, he noticed that gunner was dead, crew injured, and they posed no threat. Instead of destroying the plane, he led it to safety. 40 years later, the two pilots reunited.

The World’s First Seismograph: How Ancient China Detected Earthquakes 1,800 Years Ago
Over 1,800 years ago, long before modern technology, the ancient Chinese astronomer and inventor Zhang Heng created the world’s first seismograph in 132 AD. This ingenious bronze device could detect distant earthquakes by releasing small balls from dragons’ mouths into toads’ mouths—each indicating a different compass direction. Its historic detection of an earthquake 400 miles away astonished the imperial court and transformed the way societies understood and responded to seismic events.

how Ferris wheel invented
In 1891, Chicago challenged engineers to create a structure to surpass the Eiffel Tower for the World's Columbian Exposition. George Washington Gale Ferris jr. responded with the original Ferris Wheel, a giant rotating structure elevating visitors above the city. This invention became an iconic attraction at the fair.

The true story of Annie Oakley, legendary sharpshooter
Anne Oakley was such a good shooter that she could split a playing card help edge-on, hit dimes thrown into the air, shoot cigarette from her husband's lips, and pierce a playing card thrown into the air before it hit the ground.

How a Total Lunar Eclipse Saved Christopher Columbus in 1504
In 1504, Christopher Columbus was stranded in Jamaica with natives who refused to give him food. But he knew the date and time of an upcoming lunar eclipse. So he told the natives that his gods were angry at their treatment of him, and would provide a clear sign. Once the eclipse started, the natives raced to give him food and begged for mercy.

Nathan's Famous Doctor Stunt
When Nathan's Famous Hot Dogs first opened in 1916, the owner hired people to dress as doctors and eat hot dogs outside his shop, to convince people his hot dogs were healthy.

William James Sidis: The smartest person yet forgotten by people
William James Sidis, who was only 11 years old when he enrolled in Hardvard, finished his primary and secondary schooling in less than a year. He knew eight foreign languages by the age of eight and even invented his own language, "vedergood."

Medals of Friendship: The Enduring Olympic Story of 1936
At the 1936 Summer Olympics, two Japanese pole vaulters named Sueo Oe and Shuhei Nishida tied for second, but they declined to compete against each other. As a result, Nishida was awarded the silver medal and Oe won a bronze medal. Upon returning to Japan, the athletes had their medals cut in half and spliced together to create new "friendship medals," which were half silver and half bronze.

Vince Coleman, a railway dispatcher, sacrificed his own life
Vince Coleman, a railway dispatcher, sacrificed his life in order to warn an incoming train of an imminent explosion. His telegraph said “Hold up the train. Ammunition ship afire in harbor making for Pier 6 and will explode. Guess this will be my last message. Good-bye, boys.” He saved 300 lives.

Graves holding hands over wall, A Catholic woman and her Protestant husband grave
A protestant man and a Catholic woman who weren't allowed from being buried together in a graveyard in 19th-century Holland turned their graves into a monument showing them holding hands across the wall separating them.

Why was the Eiffel Tower almost demolished
The Eiffel Tower was intended to be a temporary structure for the World's Fair in 1889, but it was nearly dismantled and sold for scrap metal. It was saved because of its potential use as a radio antenna, and it now serves as a tourist attraction as well as a working broadcast tower.

Sylvan Goldman: The Visionary Who Revolutionized Shopping with the Cart
The inventor of shopping carts, Sylvan Goldman, had to hire several male and female models to push carts around in his store, demonstrate their utility, and explain their use to other customers, due to not catching on initially.

How Cleveland's Balloonfest in 1986 Turned Into a Public Tragedy
In Cleveland, Ohio, United Way broke the world record by deflating nearly 1.5 million balloons as part of a publicity stunt to raise money. The balloon obstructed a US Coast Guard search for two boaters who were subsequently discovered to have drowned, blocked airport runways, and blocked land and waterways.

The youngest person executed, George Stinney Jr was proven innocent
In 1944, George Stinney Jr. was 14 years old when he was executed in South Carolina. It took only ten minutes to convict him — and 70 years to exonerate him.

Terry Fox, a 21-year-old one-legged cancer patient who ran 143 days before dying
Terry Fox was a 21-year-old one-legged cancer patient who ran 3,339 miles across Canada in 143 days before dying.

George Dantzig solved two famous “unsolved” problems in statistics mistakenly as assignment
In 1939, George Dantzig arrived late to his statistics class. On the board were two famous “unsolved” problems in statistics written as an example by his professor. Dantzig mistook the examples for homework assignments. He solved the “unsolved” problems and submitted the homework to his professor a few days later. His solutions earned him a doctorate.

Ancient Egyptians Had Pregnancy Tests Over 3500 Years Ago
The ancient Egyptians used a pregnancy test that involved potentially pregnant women peeing on barley and wheat seeds. Plant growth indicated pregnancy: barley for a boy and wheat for a girl. Later tests revealed that pregnant women's urine causes plant growth 70% of the time, whereas non-pregnant women's urine does not.

Robert Odlum, the first person to jump off the Brooklyn Bridge
The first person to jump off the Brooklyn Bridge was a professional high diver who "wanted to demonstrate that people did not die simply by falling through the air, thus encouraging people to be willing to jump from a burning building into a net." He proved himself correct by safely falling 135 feet through the air and dying only when he hit the water.

The History Behind the “No One Dies Alone” Program
In 1986, while doing a night shift at the hospital, Sandra Clarke, a registered nurse, was asked by an elderly patient to stay. She promised to be back after checking on her other patients, but by the time she returned, the gentleman had passed away. Clarke became one of the key figures in launching No One Dies Alone, a program that allows volunteers to sit with terminal patients who have no one else.