
Forty years ago, a radio competition began in the Lehigh Valley and resulted in a worldwide media frenzy.
In an attempt to gain publicity, the staff of Allentown radio station WSAN-AM, which was undergoing a rebranding, decided to hold a contest on September 20, 1982.
It was dubbed a “endurance contest,” with three participants competing to see who could spend the longest on the platform of a WSAN billboard located in Whitehall Township, across from the Lehigh Valley Mall, off of Route 22.
A new mobile home would be awarded to the winner.
However, the competitors turned out to be more serious than anticipated, and it took 261 days, a drug bust, and entreaties from government officials to bring the competition to an end.
Ned Teter, a WSAN radio DJ who worked the entire competition, said, “We were all taken a little off guard.”
“You do realize that this occurred long before social media, cell phones, or anything else like that? In 1982, nothing becomes viral. However, this was picked up by a few major publications, and after that, there were waves upon waves of coverage.
A housing crisis
The contestants were:
Mike MacKay was a newlywed in his first year of marriage and had a job. In a 2017 documentary titled “Billboard Boys,” it is stated that MacKay submitted 47,000 contest entries to WSAN, stating that he was unable to afford housing even with a steady job. In 2006, MacKay passed away.
It is purported that Dalton Young entered roughly a thousand contests shortly after his release from the United States. military. While residing on the billboard, he was ultimately taken into custody by an undercover police officer for marijuana-related offenses.
There are rumors that Ron Kistler submitted 4,004 entries to the WSAN office. He claimed in the documentary that he was only competing for a house, not for attention.
For more than a year, the competitors occupied the billboard platform equipped with space heaters, tents, toilets, phones, radios, and even a pulley system that allowed loved ones to bring them food and other necessities.
Housing shortages in the Lehigh Valley in the early 1980s contributed to the competitors’ devotion. Mobile homes were not affordable because the region’s manufacturing industry was in decline, despite their valued $18,000 (roughly $55,000 today).
Teter remarked, “These were three guys that, you know, they’re out of work.” These unfortunate people served as a symbol of the era. In 1982, we were in the epicenter of the Rust Belt, where jobs were limited.
One person who is familiar with the story well claims that the Lehigh Valley’s current affordable housing crisis isn’t all that different.
The 2017 documentary “Billboard Boys” about the radio competition was directed by Pat Taggart.
According to Taggart, “there isn’t enough housing on the market, and prices are sky high. We have a different housing crisis today.” “Thus, while different, there is still a significant gap between the wealthy and the poor, as well as extreme economic stress both then and now.”
Public opinion sours
According to Taggart, the Lehigh Valley’s public sentiment toward the men on the billboard grew sour during the competition.
After about six months, the police accused Young of being a marijuana dealer while residing on the billboard. The Lehigh Valley residents then began to grow irritated with the competition.
“People’s perception had significantly changed from finding this fascinating and cool to thinking it was a disgrace to the Lehigh Valley,” according to Taggart. People driving by stopped to stare at the men on the billboard, saying, “You know, guy’s dealing drugs up there, and there was fender benders constantly,” Taggart said. Taggart said bystanders also used to hang out and party at the base of the billboard all night long and it was common to find empty beer bottles and other garbage underneath it in the mornings after a weekend.
An abrupt end
The competitors on the billboard were a constant source of pressure.
Following Young’s arrest and elimination from the competition, Taggart remarked, “You have two guys left – Mike MacKay and Ron Kistler.” “And they just stayed, making it very evident that they had no intention of leaving without a place to live.”
According to Taggart, the competitors’ focus shifted toward the end of the competition from competing against each other to competing against the radio station.
On June 7, 1983, WSAN and the contest’s sponsor, Love Homes, gave in to public and political pressure.
They offered a free vacation, a Chevy car, and a mobile home to each of the two surviving competitors.
That was the end when MacKay and Kistler descended from the billboard simultaneously.
The story will hopefully still be made into a feature film, according to director Pat Taggart.

Ancient Egyptians Had Pregnancy Tests Over 3500 Years Ago
The ancient Egyptians used a pregnancy test that involved potentially pregnant women peeing on barley and wheat seeds. Plant growth indicated pregnancy: barley for a boy and wheat for a girl. Later tests revealed that pregnant women's urine causes plant growth 70% of the time, whereas non-pregnant women's urine does not.

June and Jennifer Gibbons The silent twin who Only Spoke to Each Other
Identical twins June and Jennifer Gibbons were born on 11 April 1963 at a military hospital in Aden, Yemen where their father worked as part of the Royal Air Force.

Nearest Green, America's first known Black master distiller
Nathan "Nearest" Green was an African-American head stiller who is now more frequently referred to as a master distiller. He was renowned for imparting his distilling knowledge to Jack Daniel, the creator of Jack Daniel's Tennessee whiskey distiller, after Jack Daniel was freed from slavery following the American Civil War.

Knockers-up: waking up the Industrial Britain's Workers in 1900-1941
Before alarm clocks were invented, there was a profession called a knocker-up, which involved going from client to client and tapping on their windows (or banging on their doors) with long sticks until they were awake. It lasted into the 1920s.

Hedy Lamarr, A Hollywood actress who also a mathematician and inventor
Hollywood actress Hedy Lamarr was also a mathematician and the inventor of frequency hopping spread spectrum, a technology still used for bluetooth and wifi

Juliane Koepcke: The Teenager Who Fell 10,000 Feet And Trekked The Jungle to survive
In 1971, a high school student was sucked out of an airplane after it was struck by lightning. She fell 10,000 feet to the ground while still strapped to her chair and survived. Only to endure a 9-day trek to the nearest civilization.

Inside China’s Footbinding Tradition: The Painful Ritual of Lotus Shoes and Bound Feet
In China, Lotus shoes were used to bind women's feet to keep their feet small

Xin Zhui And The Story Of The Stunningly Intact Lady Dai Mummy
A 2,000-year-old mummy of a Chinese woman, Xin Zhui, also known as “Lady Dai,” was preserved in 21 gallons of an “unknown liquid.” With her original hair, organs, eyebrows, and eyelashes intact, the mummy still has blood in her veins. Her skin and ligaments are soft and as flexible as that of a living person.

Charlie Brown and Franz Stigler incident: Enemy became friends
During WWII, a German pilot spotted an American pilot’s crippled plane in the sky. Tailing it, he noticed that gunner was dead, crew injured, and they posed no threat. Instead of destroying the plane, he led it to safety. 40 years later, the two pilots reunited.

Max Headroom Incident: America’s Creepiest TV Hack
In 1987 a man hijacked a television station during an episode of Dr. Who and wore a Max Headroom mask and uttered nonsense, and he still hasn’t been caught

Roller Coasters were First Invented to Distract People from sin
Roller coasters were invented to distract Americans from sin. In the 1880s, hosiery businessman LaMarcus Thompson didn’t like that Americans were going to places like saloons and brothels and created the first roller coaster on Coney Island to persuade them to go there instead.

The unbroken seal on King Tutankhamun's tomb until 1922
The unbroken seal of Tutankhamun's tomb before it was opened in 1923, it was unbroken for over 3000 years.

8 Interesting Facts About The Unsinkable Ship, TITANIC
If you ask your friends what's the most famous ship in history the answer in most cases will be the same, of course the legendary Titanic. Its history is full of mysteries, at first it was a source of hope and national pride as well as proof of the triumphs of mankind but it soon became a source of nostalgia and pain, the extent of which cannot be described in words.

How a Total Lunar Eclipse Saved Christopher Columbus in 1504
In 1504, Christopher Columbus was stranded in Jamaica with natives who refused to give him food. But he knew the date and time of an upcoming lunar eclipse. So he told the natives that his gods were angry at their treatment of him, and would provide a clear sign. Once the eclipse started, the natives raced to give him food and begged for mercy.

The Littlest Skyscraper: How J.D. McMahon’s 480-Inch Con Fooled Investors in 1919
In 1919, J.D. McMahon convinced investors to fund a 480-foot skyscraper, but he labeled the plans as 480 inches, building a 40-foot structure instead. After taking $200,000, he won in court since the plans matched what he built.

Why was the Eiffel Tower almost demolished
The Eiffel Tower was intended to be a temporary structure for the World's Fair in 1889, but it was nearly dismantled and sold for scrap metal. It was saved because of its potential use as a radio antenna, and it now serves as a tourist attraction as well as a working broadcast tower.

Graves holding hands over wall, A Catholic woman and her Protestant husband grave
A protestant man and a Catholic woman who weren't allowed from being buried together in a graveyard in 19th-century Holland turned their graves into a monument showing them holding hands across the wall separating them.

Story of Kathrine Switzer: the first woman to run in Boston Marathon
Before women were allowed to run in the Boston Marathon, Kathrine Switzer participated. A race official attempted to forcefully remove her from the race in 1967, but her boyfriend pushed him down. She was the first female finisher who had a numbered entry in the race.

The mysterious secret of Dr James Barry
Before women were allowed to enroll in medical school, Margaret Ann Bulkley studied medicine and assumed the identity of Dr. James Barry for 56 years while dressing as a man. After 46 years of service as an army doctor officer, her secret was not made public until after her death in 1865.

Mother who spent entire life savings for daughter’s cancer treatment won the lottery
A mother won $2 million from a $10 scratch-off lottery ticket after she spent all of her entire life savings to pay her daughter’s cancer treatment. She bought the winning ticket after her daughter’s last cancer treatment.

Nuclear bomb accidentally dropped on North Carolina in 196
4 January 1961: The 4241st Strategic Wing's Boeing B-52G-95-BW Stratofortress, serial number 58-0187, was on a 24-hour airborne alert mission off the United States' Atlantic Coast.

Medals of Friendship: The Enduring Olympic Story of 1936
At the 1936 Summer Olympics, two Japanese pole vaulters named Sueo Oe and Shuhei Nishida tied for second, but they declined to compete against each other. As a result, Nishida was awarded the silver medal and Oe won a bronze medal. Upon returning to Japan, the athletes had their medals cut in half and spliced together to create new "friendship medals," which were half silver and half bronze.

How European Rabbits Took over Australia
In 1859, wealthy settler Thomas Austin released 13 wild rabbits on his Australian estate. By 1920, their population grew to 10 billion.

Man's Blood Helped Save Millions of Babies
Australian blood donor James Harrison has been one of our most impressive and valued donors, having donated for 60 years. Know his story, how he was a pioneer of our Anti-D program, and why this matters.

Moondyne Joe: The story of Australia's most notorious prison escapee
A man named Joseph Bolitho Johns (A.K.A Moondyne Joe) broke out of Australian prisons so many times that the police were compelled to build a special cell just for him. He escaped from that as well.