
Forty years ago, a radio competition began in the Lehigh Valley and resulted in a worldwide media frenzy.
In an attempt to gain publicity, the staff of Allentown radio station WSAN-AM, which was undergoing a rebranding, decided to hold a contest on September 20, 1982.
It was dubbed a “endurance contest,” with three participants competing to see who could spend the longest on the platform of a WSAN billboard located in Whitehall Township, across from the Lehigh Valley Mall, off of Route 22.
A new mobile home would be awarded to the winner.
However, the competitors turned out to be more serious than anticipated, and it took 261 days, a drug bust, and entreaties from government officials to bring the competition to an end.
Ned Teter, a WSAN radio DJ who worked the entire competition, said, “We were all taken a little off guard.”
“You do realize that this occurred long before social media, cell phones, or anything else like that? In 1982, nothing becomes viral. However, this was picked up by a few major publications, and after that, there were waves upon waves of coverage.
A housing crisis
The contestants were:
Mike MacKay was a newlywed in his first year of marriage and had a job. In a 2017 documentary titled “Billboard Boys,” it is stated that MacKay submitted 47,000 contest entries to WSAN, stating that he was unable to afford housing even with a steady job. In 2006, MacKay passed away.
It is purported that Dalton Young entered roughly a thousand contests shortly after his release from the United States. military. While residing on the billboard, he was ultimately taken into custody by an undercover police officer for marijuana-related offenses.
There are rumors that Ron Kistler submitted 4,004 entries to the WSAN office. He claimed in the documentary that he was only competing for a house, not for attention.
For more than a year, the competitors occupied the billboard platform equipped with space heaters, tents, toilets, phones, radios, and even a pulley system that allowed loved ones to bring them food and other necessities.
Housing shortages in the Lehigh Valley in the early 1980s contributed to the competitors’ devotion. Mobile homes were not affordable because the region’s manufacturing industry was in decline, despite their valued $18,000 (roughly $55,000 today).
Teter remarked, “These were three guys that, you know, they’re out of work.” These unfortunate people served as a symbol of the era. In 1982, we were in the epicenter of the Rust Belt, where jobs were limited.
One person who is familiar with the story well claims that the Lehigh Valley’s current affordable housing crisis isn’t all that different.
The 2017 documentary “Billboard Boys” about the radio competition was directed by Pat Taggart.
According to Taggart, “there isn’t enough housing on the market, and prices are sky high. We have a different housing crisis today.” “Thus, while different, there is still a significant gap between the wealthy and the poor, as well as extreme economic stress both then and now.”
Public opinion sours
According to Taggart, the Lehigh Valley’s public sentiment toward the men on the billboard grew sour during the competition.
After about six months, the police accused Young of being a marijuana dealer while residing on the billboard. The Lehigh Valley residents then began to grow irritated with the competition.
“People’s perception had significantly changed from finding this fascinating and cool to thinking it was a disgrace to the Lehigh Valley,” according to Taggart. People driving by stopped to stare at the men on the billboard, saying, “You know, guy’s dealing drugs up there, and there was fender benders constantly,” Taggart said. Taggart said bystanders also used to hang out and party at the base of the billboard all night long and it was common to find empty beer bottles and other garbage underneath it in the mornings after a weekend.
An abrupt end
The competitors on the billboard were a constant source of pressure.
Following Young’s arrest and elimination from the competition, Taggart remarked, “You have two guys left – Mike MacKay and Ron Kistler.” “And they just stayed, making it very evident that they had no intention of leaving without a place to live.”
According to Taggart, the competitors’ focus shifted toward the end of the competition from competing against each other to competing against the radio station.
On June 7, 1983, WSAN and the contest’s sponsor, Love Homes, gave in to public and political pressure.
They offered a free vacation, a Chevy car, and a mobile home to each of the two surviving competitors.
That was the end when MacKay and Kistler descended from the billboard simultaneously.
The story will hopefully still be made into a feature film, according to director Pat Taggart.

June and Jennifer Gibbons The silent twin who Only Spoke to Each Other
Identical twins June and Jennifer Gibbons were born on 11 April 1963 at a military hospital in Aden, Yemen where their father worked as part of the Royal Air Force.

The true story of Annie Oakley, legendary sharpshooter
Anne Oakley was such a good shooter that she could split a playing card help edge-on, hit dimes thrown into the air, shoot cigarette from her husband's lips, and pierce a playing card thrown into the air before it hit the ground.

The story of a man who spent 72 hours with 72 venomous snakes to prove they only bite when provoked
In the 1980s, an Indian man spent 72 hours in a glass cabin with 72 snakes, some of which were extremely venomous. His aim was to prove that snakes only attack when provoked. Remarkably, he was not bitten once in those 72 hours and even set a Guinness World Record in the process.

The Mouth of Truth: Ancient Rome’s Legendary "Lie Detector" That Bit Off Hands
Discover the chilling legend of the Mouth of Truth (Bocca della Verità) in Ancient Rome—a massive carved stone face believed to bite off the hand of anyone who lied while inserting their hand into its gaping mouth. Uncover the truth behind its eerie reputation and how this ancient artifact became a symbol of honesty and fear.

Why the Brooklyn Bridge Was Once Crossed by 17 Camels and 21 Elephants
On May 30, 1883, a rumor that the Brooklyn Bridge was going to collapse caused a stampede, which killed at least at twleve people. To prove the bridge was safe, P.T. Barnum led a parade of 21 elephants over it.

How a Total Lunar Eclipse Saved Christopher Columbus in 1504
In 1504, Christopher Columbus was stranded in Jamaica with natives who refused to give him food. But he knew the date and time of an upcoming lunar eclipse. So he told the natives that his gods were angry at their treatment of him, and would provide a clear sign. Once the eclipse started, the natives raced to give him food and begged for mercy.

D.B. Cooper: Man who hijacked a plane and jumped out with a $200,000
On November 22, 1971, DB Cooper hijacked a Boeing 727, drank a whisky, smoked a fag, and then jumped out of the plane with $200,000. He was never again seen.

The Assassination Of King Alexander
The assassination of King Alexander of Yugoslavia marked a pivotal moment in the country's history. This article delves into the rise and reign of King Alexander, exploring his early life and ascension to the throne. It also examines the political and social climate in interwar Yugoslavia, setting the stage for the tensions and challenges that ultimately culminated in his tragic assassination. By understanding the context in which this event unfolded, we can better grasp the significance and impact it had on the nation and its future.

The incredible story of Julia "Butterfly" Hill and her legacy
American environmental activist Julia “Butterfly” Hill lived in a 1500-year-old California Redwood tree for 738 days to prevent it from being cut down by the Pacific Lumber Company. The Simpson’s episode “Lisa the Tree Hugger” was inspired by Hill’s story.

Inside The Mysterious Death Of The Famed Gothic Writer Edgar Allan Poe
Hours before his death Edgar Allen Poe was found on the streets of Baltimore. He was incoherent, wearing another man’s clothes, and unable to explain how he got there. The cause of his death is an unsolved mystery.

Ancient Jericho: The First Walled City In History
The ancient city of Jericho is the world's oldest walled city, with evidence of stone fortifications dating back nearly 9000 years.

Why Comedians Failed to Make Sober Sue Laugh in the Early 1900s
In the bustling vaudeville scene of early 20th century New York, a mysterious performer known as "Sober Sue" captured public imagination not for jokes or songs, but for her unshakable stoicism—she never smiled or laughed. A local theater even offered a tempting reward of $1,000 to anyone who could make her laugh, drawing crowds and famous comedians eager to claim the prize. Despite countless hilarious attempts, Sue remained expressionless, a mystery that baffled performers and audiences until it was revealed that she suffered from facial paralysis, explaining her unchanging demeanor.

The Tragic Story Of Mary Ann Bevan, The ‘Ugliest Woman In The World’
After the death of her husband, Mary Ann Bevan had no income to support herself and her children. She then decided to enter a contest where she won the title of “ugliest woman” and was later hired by a circus. She endured this ridicule from the world to provide for her family.

Knockers-up: waking up the Industrial Britain's Workers in 1900-1941
Before alarm clocks were invented, there was a profession called a knocker-up, which involved going from client to client and tapping on their windows (or banging on their doors) with long sticks until they were awake. It lasted into the 1920s.

Will & William Wests: The puzzling situation of two inmates who are identical but not related
These are the mugshots of Will West and William West, and they are not related. They were both sent to Leavenworth Prison at the same time, in 1903, and after some confusion, the staff understood they had two different prisoners with the nearly same name, who looked exactly alike. They are part of the reason fingerprints are now used as identification.

How Sleep Deprivation Was Once Used as Torture
Sleep deprivation, long before modern interrogation techniques, was considered a “clean” and effective form of torture—leaving no physical scars, yet breaking minds with haunting silence. Victims endured days and nights without rest, leading to vivid hallucinations, disorientation, and psychological torment. This article traces the dark history of sleep deprivation as a weapon, examines the science behind its effects on the brain, and shines a light on the painful balance between human endurance and cruelty in the annals of coercion.

Why the Word ‘Pen’ Comes from the Latin ‘Penna’ Meaning Feather
The humble word “pen” carries a rich history rooted in ancient times, derived from the Latin word penna, meaning “feather.” Long before modern pens revolutionized writing, feather quills—especially from geese—were the essential tools of scribes, scholars, and artists. This article journeys through the origins of the pen, its evolution, and fascinating trivia about the timeless connection between feathers and writing.

Top 10 most cruel medical procedures that are being used today
We are all aware that medicine has advanced dramatically over the last fifty years. There are several modern medical approaches available today, but this was not always the case. However, the past of medicine is a dark one. Medical leeches, lobotomy, vascular surgery, cranial stenosis, and even electroshock therapy are all options. These are only a couple of the cruel healing techniques that are still in use today.

The story of Bill Haast, who lived to be 100 despite his extensive snake venom injections
Bill Haast immunized himself by injecting snake venom into his blood for several years. He holds the Guinness World Record for surviving the most lethal snake bites, having been bitten over 172 times. Bill became known as "Snake Man" around the world and lived for over 100 years.

Top 10 Greatest and shocking Archaeological Discoveries of All Time
While we're all locked at home, there's no better way to escape to another time and place than to learn about amazing archeological sites and discoveries from around the world. Here are the 10 greatest and shocking archaeological discoveries —and don't be shocked if they inspire future trip plans whenever it's safe to do so again.

Before Radar: How Giant Acoustic Mirrors Detected Enemy Aircraft in WWI and WWII
Long before radar revolutionized air defense, enormous acoustic mirrors and specialized sound locators stood as the first line of defense against enemy aircraft. Designed as giant “ears,” these structures amplified distant engine noises, allowing operators to detect incoming planes by sound alone. Dive into the intriguing world of these pioneering listening devices, their operation, limitations, and enduring legacy in military history.

Mario Segale, Developer Who Inspired Nintendo to Name Super Mario
Super Mario is named after real-life businessman Mario Segale, who was renting out a warehouse to Nintendo. After Nintendo fell far behind on rent, Segale did not evict them but gave them a second chance to come up with the money. Nintendo succeeded and named their main character after him.

Quaker Oats Fed Children with Radioactive Oatmeal
In the 1940s and 1950s, Quaker Oats and MIT conducted experiments on radioactive iron and calcium-containing cereal. The diet was part of a study to see if the nutrients in Quaker oatmeal traveled throughout the body. In January 1998, a $1.85 million settlement was reached for 30 victims who came forward.

The day Iceland's women went on strike
Icelandic women went on strike for equal rights on October 24, 1975. 90% of women walked out of their jobs and homes, effectively shutting down the entire country. The men were struggling to keep up. The following year, Parliament passed a law requiring equal pay. Iceland elected the world's first female President five years later. Iceland now has the highest gender equality rate in the world.

New London School Explosion, Deadliest school disaster which killed almost 300 children and teachers
In 1937, a gas leak in the basement at the local school in New London, Texas caused a massive explosion which killed almost 300 children and teachers, the deadliest school disaster in US history. Adolf Hitler even sent his condolences by telegram.